It is not possible to create a #good design without understanding #people, as people are the ultimate destination of almost any design. Today, UX designers, in addition to the #principles of design, #research, and #communications, are obliged to understand the principles of human #psychology. This means understanding the deeper psychological fundamentals then the influence of color, size, the location of elements, and so on. ••••••••••••••••••••••••••••••••••• #brand, #branding, #concept, #design, #germany, #grozny, #hochschule, #illustration, #institute, #logo, #media, #mediadesign, #mediadesignlogo, #munich, #saintdigital, #sketch, #typography (at Munich, Germany) https://www.instagram.com/p/Bph4VIdHtuo/?utm_source=ig_tumblr_share&igshid=17uaeyjtoxfvu