about sam roche

A Montreal-based self-taught graphic designer who includes her profound passion for fantasy and fiction in all that she does. Specializing in posters, book covers & bottle labels, she merges creativity with functionality to transport audiences into imaginative realms.

[samcreates]

The Fool (Fortune's Favour) Bottle Label -- by Sam Roche.

I designed this bottle label for a small batch of personal-use mead. For two best friends who wanted to showcase a tarot theme.

Because it was their first batch, The Fool was the ideal Major Arcana. I incorporated mead/honey-themed designs within the project. Instead of The Fool's iconic bag on a stick, he carries a hive on a stick. Instead of his dog companion, he has a bee.

The symbol the two mead-makers imprint in the wax seal (not pictured) is an eye, so it was important to incorporate an eye in the project as well. I thought to make the iris blue, like a Nazar (or Evil Eye), to stay on a bit of a spiritual-theme.

(The mead was great, by the way.)

[samcreates]

Palmistry Poster -- by Sam Roche.

My first poster. A gift for my dearest friend Jamie for their 33rd birthday, my favourite pagan. The framing was inspired by Art Nouveau frames and re-drawn from a Shutterstock image. I've always been obsessed with Hands of Glory and I will incorporate that any chance I draw a hand.