Top 10 Digital Marketing Tools
A social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test, and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
History dating back to 2001, well before most companies began using email marketing
Self-service support options, ensuring that you can quickly find answers to all of your questions
Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
Build customer relationships while growing sales with Email Marketing. AWeber’s Email Marketing Solution gives you access to unlimited email templates, a drag & drop builder, pre-stocked images, and all the tools you need to grow your business.
Aweber is an email marketing app that allows you to:
create a mailing list and capture data onto it
design newsletters that can be sent to the subscribers on your list
automate your email marketing via use of ‘autoresponders’
view and analyse statistics related to your email marketing campaigns
According to the company, 100,000 individuals and businesses now use the platform for their email marketing.
This makes it a smaller business than some competitors (notably Mailchimp and Getresponse), but it is nonetheless a well-established company with a solid user base.
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those who are starting a business.
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up aboard. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
Identify influencers for your marketing team and leads for your sales team
Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
Take advantage of pre-written responses
Schedule posts when your audience is most active Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing tools out there.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regards to your digital marketing strategy. The data you can collect is extremely valuable.
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business.
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
All in One SEO Pack plugin
If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to install the All-in-One SEO Pack plugin.
A big part of your digital marketing strategy should be based around search engine optimization (SEO) and this digital marketing tool will ensure that you always make good decisions regarding your content and its appeal to search engines.
Some of the top features of the plugin include:
Automatic generation of META tags
Compatible with most other plugins
BuzzSumo is a big deal for people who need to learn more about their market.
When you start a business, it’s safe to say you know a thing or two about your industry and primary competitors.
If you want to better understand your competition or if you want to learn what type of content performs best with search engines and your audience.
As a big fan of BuzzSumo, this is a digital marketing tool that I use regularly. Even if you don’t do much with the data at first, each search will help you to better understand your competition and target audience.
CoFoundersLab is a great digital marketing tool for small businesses that are growing but need a little help to take things to the next level.
CoFoundersLab intends on helping to create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s that much easier to find whatever you need at the current stage in your business.
For example, you can search for someone with a specific skill and find them instantly without having to post on job boards, conduct interviews, and do onboarding.
It’s similar to other freelancing platforms out there, but what separates CoFoundersLab is you can find someone who is on the same level.
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