Social Media, Part Two, Analysis Activity #1, PH402
After looking at the analysis of both county’s pages, each has their own unique strengths and weaknesses.
San Diego: San Diego’s page has a small following (17,642), relative to San Francisco’s (225,053) which is unusual because San Diego county has over two million more residents than SF. Their page posts daily, which is good and they should continue doing that, but they could post at a more optimal time (between 00-03 GMT which is 4-7pm in San Diego) to get more likes, shares and comments from their users. They also need to vary the types of posts they make, especially including more picture posts and posts with less text (ideally less than 500 words) because users engage more with those two types of posts. The San Diego page needs to interact more with other pages and create a network between county services pages - that way they can promote posts that appeal to different users with different interests. Their top post described the waiving of the adoption fee of county animal shelters for veterans and their families over the past weekend. The high level of attention to this post indicates that they could benefit from networking with a county page offering services to veterans or the pages of the county’s pet adoption shelters. They can also use more hashtags to bring in users looking for more broad search topics, that wouldn’t normally interact with their page. Compared to San Francisco’s page, they have a much higher engagement rate (SD: 4.96%; SF: 0.08) and a lot more “people talking about this” (SD: 875; SF: 199). To me, this indicates that while a lot more people like San Francisco’s page, the people who like San Diego’s page are more engaged with the content.
San Francisco: San Francisco has a high following, but low user engagement. To increase their engagement, they definitely need to start posting more often. Right now they post 1.5 times a week on average, so followers have less opportunity to interact with their posts. If they started posting more frequently, they could also appeal to a wider audience with more varied content. San Francisco’s page does a good job of varying the types of posts they make though, they post primarily text, but also have a large proportion of photos and videos as well. Their follows respond most to photo posts, so they could even increase the frequency at which they make those posts, and post them at the optimal time (00-03GMT which is 4-7pm in San Francisco) to see even more community engagement. Their page is doing a good job of using hashtags and creating a network between other San Francisco public pages like the San Francisco County Works page and the SF Emergency Management page. The analysis also suggests using the Milestone feature more. They’ve used it once, but it could be a great way to create buzz about public projects and things that are happening in the city because based on SF’s top post, that is what is being commented on and shared most by it’s likers.
@globalcommunicationproject
I thought it was interesting how you mentioned that San Diego has over 2 million more residents than San Francisco, but has a much smaller following. This is probably because they do not promote the page as well as San Francisco does or because they do not have posts that the population finds interesting. I also agree with you that San Diego should start posting more photos and less posts with long text because the demographic in San Diego would comment, share, and like pictures more than just text. To add to your post, San Diego could do more community outreach by looking up what other sites and pages that the community is engaged in and could incorporate some of their aspects into their own Facebook page.
For San Francisco, I agree with you that it is interesting that they have a larger following, but their users are less engaged. The more they post the more people will have a chance to find something they find interesting and be more interactive. The Milestone feature is an innovative way to get users involved and they could possibly take it a step further by having notifications go to people’s friends when a Milestone is reached so everyone can become involved. To add to your post, the inclusion of more Milestone features would be a great way to have people being more actively involved in trying to reach the Milestones and create more engaged users, which is what San Francisco needs.
@globalcommunicationproject
I enjoyed reading your post; it is extremely in depth and discusses every major point that needed to be hit! I thought it was very interesting when you mentioned the population difference between San Diego and San Francisco, it is crazy to think! Because of the smaller population San Francisco has, is most likely due to the little interaction on their Facebook page. Both cities need to start posting more stuff that deal with current and upcoming events, fundraisers, and activities that go on in the city. Through that, I believe there will be more feedback and activity o their page through viewers.
@globalcommunicationproject














