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[24747843-blog]

Social Media, Part Two, Analysis Activity #1, PH402

After looking at the analysis of both county’s pages, each has their own unique strengths and weaknesses. 

San Diego: San Diego’s page has a small following (17,642), relative to San Francisco’s (225,053) which is unusual because San Diego county has over two million more residents than SF. Their page posts daily, which is good and they should continue doing that, but they could post at a more optimal time (between 00-03 GMT which is 4-7pm in San Diego) to get more likes, shares and comments from their users. They also need to vary the types of posts they make, especially including more picture posts and posts with less text (ideally less than 500 words) because users engage more with those two types of posts. The San Diego page needs to interact more with other pages and create a network between county services pages - that way they can promote posts that appeal to different users with different interests. Their top post described the waiving of the adoption fee of county animal shelters for veterans and their families over the past weekend. The high level of attention to this post indicates that they could benefit from networking with a county page offering services to veterans or the pages of the county’s pet adoption shelters. They can also use more hashtags to bring in users looking for more broad search topics, that wouldn’t normally interact with their page. Compared to San Francisco’s page, they have a much higher engagement rate (SD: 4.96%; SF: 0.08) and a lot more “people talking about this” (SD: 875; SF: 199). To me, this indicates that while a lot more people like San Francisco’s page, the people who like San Diego’s page are more engaged with the content. 

San Francisco: San Francisco has a high following, but low user engagement. To increase their engagement, they definitely need to start posting more often. Right now they post 1.5 times a week on average, so followers have less opportunity to interact with their posts. If they started posting more frequently, they could also appeal to a wider audience with more varied content. San Francisco’s page does a good job of varying the types of posts they make though, they post primarily text, but also have a large proportion of photos and videos as well. Their follows respond most to photo posts, so they could even increase the frequency at which they make those posts, and post them at the optimal time (00-03GMT which is 4-7pm in San Francisco) to see even more community engagement. Their page is doing a good job of using hashtags and creating a network between other San Francisco public pages like the San Francisco County Works page and the SF Emergency Management page. The analysis also suggests using the Milestone feature more. They’ve used it once, but it could be a great way to create buzz about public projects and things that are happening in the city because based on SF’s top post, that is what is being commented on and shared most by it’s likers.

@globalcommunicationproject

[sunflowergarden123-blog]

I thought it was interesting how you mentioned that San Diego has over 2 million more residents than San Francisco, but has a much smaller following.  This is probably because they do not promote the page as well as San Francisco does or because they do not have posts that the population finds interesting.  I also agree with you that San Diego should start posting more photos and less posts with long text because the demographic in San Diego would comment, share, and like pictures more than just text.  To add to your post, San Diego could do more community outreach by looking up what other sites and pages that the community is engaged in and could incorporate some of their aspects into their own Facebook page.

For San Francisco, I agree with you that it is interesting that they have a larger following, but their users are less engaged.  The more they post the more people will have a chance to find something they find interesting and be more interactive.  The Milestone feature is an innovative way to get users involved and they could possibly take it a step further by having notifications go to people’s friends when a Milestone is reached so everyone can become involved.  To add to your post, the inclusion of more Milestone features would be a great way to have people being more actively involved in trying to reach the Milestones and create more engaged users, which is what San Francisco needs.  

@globalcommunicationproject

[sdsuph2017-blog]

I enjoyed reading your post; it is extremely in depth and discusses every major point that needed to be hit! I thought it was very interesting when you mentioned the population difference between San Diego and San Francisco, it is crazy to think! Because of the smaller population San Francisco has, is most likely due to the little interaction on their Facebook page. Both cities need to start posting more stuff that deal with current and upcoming events, fundraisers, and activities that go on in the city. Through that, I believe there will be more feedback and activity o their page through viewers.

@globalcommunicationproject

[icecreampublichealth-blog]

Social Media Module, Activity #1, PH402

What San Diego could do better:

In order to become even more appealing to the audience, San Diego County’s Facebook should use hashtags to better promote their status they posted. Hashtags are now one of the ways more audiences can find you on social media. To be better with user interaction, SD should ask more questions that appeal to the population. For example, they can be more up to date with the news that is going on with the nation (i.e. the election, protests, vaccinations, ec) so that their friends on facebook can click on their links which adds to more links being viewed and potentially more sharing which can get their Facebook recognized. They should also add their county website to their Facebook page so users can go check that out as well. Finally, they should like more pages as that can increase their networking from other users in different communities.

What San Diego should continue doing:

Keep up with their two posts a day because that shows how active they are with still using Facebook as a social medium. SD does a great job using pictures from all around the community, which can give them appeal to the residents.

What San Francisco could do better:

SF can be more engaging to their audience by commenting back on other users comments, they can comment on other users page by promoting their Facebook. They could be more active on Facebook by posting more statuses, liking, commenting and sharing more posts. Just like San Diego’s county’s Facebook, they need to ask their users more questions to be engaging and active on Facebook.

What San Francisco should continue doing:

SF county’s overall Facebook page does a great job with using their Facebook page. In order to keep doing a great job they should still continue using their hashtags for their statuses for more exposure. SF should also continue to make sure their length of posts is between 100-500+ characters to be shared even more amongst their users and on other social media websites.

Specific examples of what one county is doing better than the other:

San Francisco is using hashtags on their posts which helps them expose their brand to more users, this is something than San Diego needs to work on to relevant users that might find them intriguing. San Francisco has a lot of likes on their page, approximately 255,056 likes which they can use to their advantage by getting their brand out there even more. The length of post that SF is between 100 and 500 characters. This is better than SD’s because their post has much more material and depth, which captivates their users to promote discussion.

San Francisco’s top post:

San Diego’s top post:

@globalcommunicationproject

[blrrdfrequency33-blog]

By far one of the best posts I have seen done so far! Everything is very clearly organized and the suggestions are thought provoking. I like how you said the San Diego Facebook page should add their county website page. This will allow even more movement amongst the sites and generate more feedback. Thank you for your post.

[sdsuph2017-blog]

This is definitely one of the more in depth and articulate posts I have seen thus far for the social media activity. I like the way you organized the points you are discussing, it is very well presented! I agree with your thought that the San Diego Facebook page should add an additional countywide website page along with their own. Through this, it will add more interaction throughout the website and encourage veiwers to participate in more feedback and suggestions. I also agree that San Francisco could have a more engaged audience, they definitely need to be more interactive on their page by liking, sharing and posting more things.

@globalcommunicationproject

[sdsuph2017-blog]

Social Media, Activity #1, PH402

When comparing the two Facebook pages I see various similarities and differences between the two. Both cities have a large “like” average but San Francisco is leading San Diego by about 9,000 like. A similarity between the two is that they are both cities that are categorized as Government Organizations. When dealing with San Francisco engagement rate of users it is a lot lower than San Diego’s. SD has a very low rate of 3.96% in general, but San Francisco has an extremely low rate of .08%. This indicates that people of the city of San Francisco who are “liking” this page are not utilizing its benefits. If I were to suggest something to boost activity on their page it would be to advertise themselves and local businesses more. I would plaster it on every business supporting the page to follow and like the SF Facebook page. I would also offer incentives and post special offers throughout San Francisco is people will want to follow the page. In order for the city of San Diego to gain a larger follower/like base they need to start using hash tags. It indicates that they do not use hash tags at all, with the use of hash tags people can find the page much easier, it is free advertisement. Both Cities face books seem to maintain about the same lengths posts but a pie of advice I would give would be to use as less works and more pictures as possible. I found that within cities top posts, election result and something pertaining to the election was displayed. The information advertised by San Francisco’s page are events, whereas SD’s is more news based.

@globalcommunicationproject

[ph402soul-blog]

Entertainment, Part one, Research Activity #3, PH402

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it’s focused on a health promotion campaign.

Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

@globalcommunicationproject

[sdsuph2017-blog]

For this post I actually really enjoyed the entertainment example. This ad, advise from its age and how outdated it is could really be taken into consideration and analyzed by viewers. With this, they are aiming at males to be more cautious when having sex and when fooling around with woman. I can see this also as prevention add for rape.

@globalcommunicationproject

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[sdsuph2017-blog]

For this Ad , the main goal is to sell the product by advertising that you will look like the picture indicated if you consume their product. The implication that these pills will make one “beach body” ready will push consumers to purchase them. This is a bad example of a “sell” piece because it indicates that there is only one way your body should look.

@globalcommunicationproject

[sdsuph2017-blog]

entertainment education, activity 5, ph 402

The two songs I chose to compare ate Joe Walsh’s, “Decades” and Pink!’s, “Dear Mr. President.” The primary goal of both is looking into the future and foreseeing what could happen if change is not made today. The route of persuasion is by spreading the word peacefully, and not violently. These songs both seem very effective and both gave me the chills when I read the lyrics while listening to the songs.

@globalcommunicationproject

[sdsuph2017-blog]

entertainment education module, activity 3, ph402

Sell stuff: 

The goal of this piece is to get viewers to switch their insurance to geico through humor. The destination is geico hoping they can receive more clients though this commercial. The channel this would appear on would be in between tv programs or displayed on advertisements played before the youtube video you are trying to watch, which match’s the piece well because everyone needs insurance.

 Inform: 

http://www.bbc.com/news/health-35370848

The goal of this piece is to inform general public and readers of the article the warning and precautions that need to be taken for zika. This is the goal of this piece because it explains thoroughly the symptoms etc. This would be in a channel o social media, billboards, etc. of area of high risk of Zika and that would match the intent of the piece well.

 Change behavior: 

The goal of this piece is to inform the consequences alcohol leads to. This is the goal of the piece because along with the consequence of being pressured into having sex when alcohol is involved, it also could potentially lead to an STD. The destination of this is to encourage young females not to drink alcohol. This advertisement could be channeled through billboards and social media advertisements.

 Entertainment: 

The goal of this ad is to give voters a laugh out of an advertisement that states it is so easy to sign up for geico insurance that a caveman can do it. The goal of this piece is to attract lazy people who feel like it is difficult to change insurance that it is easy to do so. The channel that this is advertised on is on the television commercial, where majority of people will see it, which is a good intent.

@globalcommunicationproject

[sdsuph2017-blog]

entertainment education module, activity 2, ph 402

For people trying to change their behavior to achieve a healthy lifestyle I believe a persuasion context contract is he best way to get people to do so. People need to be convinced and fed information that choosing a healthier lifestyle is the best thing to do for them. One needs to have their prior health decisions evaluated and analyzed to decide what can be changed in order for them to live a healthier lifestyle. Goals need to be set and checked up on to see if they are being met or on the right track of being met. I experienced these exact examples I am stating when I decided to make a healthy lifestyle change and it worked! A time where I experienced entertainment context is when my peer tried to comfort me when I was very down and feeling negative about not knowing what I wanted to do after I graduate college. I was extremely indecisive and felt as if I was the only one who did not know what they wanted to do with their life, but after listening to my peer and what she ad to say I felt better because I realized I was not the only one feeling this way. She used empathy and aligned herself with me, explaining that she felt the same way a few months ago and that I am not the only one who feels this way. She also provided great advice for me, which helped a lot!

@globalcommunicationproject

[apublichealthwarrior-blog]

Sources Analysis Activity #1

I personally think Helen Mirren is an odd choice for an ad about drinking and driving. Yes, she has an authoritative British voice and command presence, but she is far from well-known to a younger audience. If the advertisement was for a British audience it may have been a good choice.

@globalcommunicationproject

[sdsuph2017-blog]

I agree, this advertisement does not target the audience well nor does it contain a solid source. This advertisement also does not portray a proper spokesperson along with the fact that she made the viewers laugh more than take it seriously. This, although gave me a good laugh, it did not urge me not to drink and drive. Something that would motivate me not to do such an act would be graphic photos or footage of serious car accidents or injuries involving alcohol.

[icecreampublichealth-blog]

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

[sdsuph2017-blog]

I agree completely that when celebrities promote or advertise a product whether it is good or bad, people seem to want to purchase it. Due to the harmful effects of this product, there is no way Kylie Jenner actually consumes it, yet she is claiming she loves it and that her followers should buy it. I am guilty of this; I only purchased detox tea because a celebrity was promoting it. I told myself, “Well she wouldn’t promote it if it wasn’t good.” Well, I was wrong I had stomach and intestinal issues for a week. I definitely learned my lesson!

@globalcommunicationproject

[sdsuph2017-blog]

Sources, Analysis Activity 1, PH402

I do not think that this advertisement is appropriate at all. I believe that this is actually funnier and would give people who drink and drive more of a laugh than a lesson. This is not indicting the risks, harm, or problems that drunk driving causes. I got a laugh out of it but it did not urge me not to drink and drive. This source has very little credibility because it does not display people who have driven drunk first hand or the harms it causes. It would indicate credibility if real images or video were displayed of that the outcome of drinking and driving could lead to.

@globalcommunicationproject

[sdsuph2017-blog]

Source, Research Activity 5, PH402

This advertisement does not use a proper source due to the fact that it does not have a proper audience and it is not clear what it is advertising.

@globalcommunicationproject

[sdsuph2017-blog]

Sources, Research Activity 4, PH402

One health communication message that helped change my behavior is an advertisement on the amount of sugar is in soda, candy, and a lot fo other junk food. I did not realize how much poisonous sugar was inserting in my body by consuming these things and from then on out I decided to cut out sugar from my diet and any other type or junk food. By doing do I was able to loser my BMI, blood pressure, and maintain a healthy and appealing weight. Another message that I saw that impacted by life was an advertisement for breast cancer screening. I had never thought that I should receive one until an ad I saw has striking statistics of woman who did not know they had cancer did, after they were screened and cured because it was caught at such an early stage. After that ad, I told myself and my mother we must go get screened every few months.

@globalcommunicationproject

[sdsuph2017-blog]

Sources, Research Activity 2, PH402

This portion of Trump’s debate is directly towards woman. He is setting the allegations straight that he is not abusive to woman.

Here in this speech, Hilary’s target audience is female, especially working class female. This is an audience that Trump has struggled to achieve.

@globalcommunicationproject

[moveon88-blog]

Messages  part two research activity #2 402

Research activity #2

Example 1:  I think the black lungs filled with cigarettes is effective in terms of fear. The message engages the target audience because the amount of cigarettes pictured is vast, but realistic of the amount of cigarettes smoked by a daily smoker. The picture also represents the cigarettes as the building blocks and thus the destruction of the smoker’s lungs. The message also uses the color black- the color of evil and death. I don’t think the picture entices to much fear that it is threatening and therefore reducing the efficacy of the smoker to quit. I think that anti smoking messages can be to gruesome sometimes and reducing the confidence of smoker; however, I think this message may be a little to weak in terms of enticing change. It captures the number/amount of cigarettes that a smoker is realistically smoking in a couple of days, but it doesn’t capture the health risks.

Example 2: The second message I think is the most effective out of the two. It entices fear and states a clear message of the difference between driving risky vs. safely. The image isn’t to scary, but clearly conveys the point of death if fast driving is continued by the target audience. Like example one, the message is in the color of black representing evil and death. This example does not reduce the efficacy of the driver, and I think this image actually captures the seriousness, but educates rather than scare the target audience away.

@globalcommunicationproject

[sdsuph2017-blog]

I too feel as though the first example displayed fear. I am not a smoker and just by looking at this advertisement I am scared for my lungs, for no apparent reason. I agree that this message displays fear but something that would imprint more fear would be a photo of someone ill from smoking or a photo of an actual smokers lung. Factual photos have a bigger affect on people.

I too believe the second photo is the more effective one. This photo isn’t too graphic; it displays the advertisement to the perfect extent. Sometimes advertisements that are too graphic can be non-appealing to the audience.

@globalcommunicationproject

[theymademedothis-blog1]

Messages, Research Activity 4, ph 402

Piece 1

McGuire perspective: This ad uses the campaign objectives announce and activate to get the audience to identify the message and seek out help for mental illness

Kotler perspective: This message displays the place component of the message in which the audience member can receive a service or product for their mental illness.

Piece 2

McGuire: This ad displays the combined objectives of activate, persuading the audience that meat is as harmful as smoking in terms of heart disease and cancer and advocate, promoting the social view of veganism.  

Kotler: This ad displays the product, veganism, and the position, that eating meat is akin to letting your child smoke cigarettes.

[thefuturisticstrawberrycoll-blog]

For the Second piece presented I would say that from McGuire’s point of view its purpose is to advise by presenting factual statement, as well as informing the audience of its negative impacts like cancer and heart disease. I agree with what you said about it advocating for a vegan lifestyle. The “light” of this piece are the facts about meat increasing disease and the “heat” is the sense of anger a parent would feel after seeing a child smoking. From Kotler’s viewpoint, the product is living with lesser risk to heart disease and cancer. It also shows position by comparing eating meat to eating a vegan diet. I believe that McGuire’s model works better in this case because it is clearly trying to advise the audience about a behavior that they might not have thought about before.

For the first piece, From McGuire’s point of view the goal is to advise, by presenting facts about mental health disorders. It also does announce, with the links to helpful websites on the bottom right hand corner for people to get more information. The “light” of this piece is the statistics about how many people have mental health problems throughout their lives. The “heat” is the sense of worry the viewer feels from seeing the woman screaming. The product of this from Kotler’s point of view is reduction of mental illness. The promotion is the places that the person can go to receive help. I think that McGuire’s model is better for this piece as well, because it is just giving information and telling people where they can get more information.

@globalcommunicationproject

[sdsuph2017-blog]

I agree that the first piece from McGuire’s perspective is to advise through displaying information about health disorders, mainly mental health. From Kotler’s perspective, the promotion is also who to reach out to when someone with this condition needs help.  

When it comes to the second advertisement, through McGuire’s principles, it definitely displays advocating and activating. Activating is through the message of telling the audience that smoking is an act that people should not participate in and by displaying a child smoking it imprints a larger impact on viewers. This ad also promotes and advocates veganism by stating that eating meat is equivalent to smoking when it deals with the harms it causes. For Kotler’s principles, I agree with that the product being displayed is veganism and the position of this ad is indicating that placing non vegan foods in children’s body leads to the same harm as smoking.

@globalcommunicationproject

[sdsuph2017-blog]

Message, Research Activity #4, PH402

Kotler’s perspective:

Price: Ones looks cannot be bought once they are altered by the harm of cigarettes

Product: Hoping that this image will fear people into not smoking to maintain their image and lifespan.

Place: This advertisement could be displayed in the streets, smoking areas, clinics, doctor’s offices, etc.

Promotion: Magazine, billboard, print and virtual display is the best form for this advertisement.

 Mcguire’s psychology-based model:

Announce: this ad announces who and where to call and reach out to if looking to quit

Advise: The harms of smoking and what it may cause (looks)

 I believe that for this advertisement, Kotler’s perspective is more useful because it touches base on every aspect in this message.

 Kotler’s perspective:

Price: Ones lifespan is on the line when deciding to smoke cigarettes.

Product: Hoping by seeing this, people will decide to quit smoking so they can live a longer life

Place: This type of advertisement could be displayed in the streets, a designated smoking area, clinics, doctors’ offices, etc.

Promotion: The best media sources would be magazines, print, online advertisement.

 Mcguire’s psychology-based model:

Advice: This advertisement indicates that individuals lifespan can be decreased by smoking.

 The Kotler model is more useful for this message because it goes more in depth about the advertisement and dissects every piece of it, although it is simple in text and image.

@globalcommunicationproject