Dev Log #7: Marketing
Hello everyone, my name is James and I am a member of the marketing team working on Beat Breakers! Today I wanted to talk about some of the successes we have a found while advertising our game and what we can improve on in the future!
Success through Content
Working with the developers of Beat Breakers has been a fantastic experience as they are always willing to collaborate when it comes to marketing. When we ask for content, the artists almost always have something for us to post to help the spirit of the game as well as the overall gameplay. On top of this, the producers do a great job of reminding their team about their own blog posts and for getting us stuff to post or demos to put up on the itch page. This stream of content is super helpful, as repetition is what helps keep our game in the forefronts of our followers minds.
One issue we have found in content management is the idea of content pressure. We certainly don’t want anyone to rush through something just for the sake of meeting a deadline to give us content. We want the work to flow naturally, so it’s important to find a balance between always asking for things and staying back and pulling stuff on your own. This also goes for blog posts, since blogs seem much more sincere when written over actual events, rather than hastily scrawled at the last minute to fulfill some sort of deadline.
Community Management
One aspect of our marketing presence that we need to fix is the outreach to the community. We follow quite a few fellow indie dev peers, so it’s important to help and support them along their journey as well. Also replying to people who post on our stuff is always a good idea since this helps reinforce our brand in their minds and they come out of the interaction with a more positive attitude. We do a lot of pushing content, but at the end of the day if people don’t remember having full interactions with the team, they probably won’t be too excited for our game when launch day comes.
Thanks for reading and see you on the dance floor!













