I was interviewed for French Magazine, ugene.fr!Â
Thanks to Melanie Bonvard for the article and Marine Delahay for sending me the English translation :)
Check out in French here:Â http://ugene.fr/interview-de-liann-kaye-realisatrice-de-clips/
And the translation below.
âInterview: Liann Kaye, music videos director on the Internet
Little known in France, some of you probably know Liann Kaye thanks to singer Charlene Kaye, whose music videos are the fruit of sisterly work. Indeed, Liann and Charlene Kaye are sisters and Liann directs Charleneâs music videos. If some of you donât remember who the lovely Charlene Kaye is, the Gleeks will surely remember her duet with Darren Criss (who plays Blaine in Glee) in Dress and Tie. Liann Kaye took part in their work and has managed to become known in the United States thanks to the artists whom music videos she directed, to her creativity and also thanks to the magic of the Internet. She is running an independent audiovisual business: Paper Frame Productions. Her latest music video, Woman Upâs remix, by her sister and rapper Kalae Nouveau, available on YouTube only since February 13th. The indie director dedicated some of her time to tell us about her experience, her opinion on the scope of music videos today, her influences and about the movies. Discussion open.
1- What can you tell us about your career?
Iâm an independent filmmaker in New York City! I currently work at the Girl Scouts of the USA as my day job, and I moonlight as a music video director.
2- Tell us about Paper Frame Production. What is this business about?
Well, no one is more surprised that Iâm a business owner than myself! Paper Frame Productions started in college when I was shooting videos for musicians I met through my sister (who is a singer/songwriter). When I moved to New York, PFP become an official LLC! Because Iâve been producing all of my videos independently for a couple years now, it seemed like the natural next step to start my own company, rather than wait for someone else to hire me to make these projects. I love being my own boss, and I love that all the opinions on the videos we make come from people with the best intentions (the artist, me, and my business partner Taylor). I still have to work a day job, but Iâm excited to see where this goes!
3- You seem to take a real interest in music videos. Is it your main passion or would you be interested in pursuing a career in the cinema?
I think, just from knowing so many musicians, including my sister, I kind of fell into the world of music video making. In the beginning, it was just that I knew my sister needed them, and I had a camera, but I really fell in love with bringing a song to life visually. Having the responsibility of figuring out what the song looks like is really intimidating but also exhilarating! A lot of the people Iâve been working with are indie artists who are just starting out, so itâs also really exciting to think about being the one who creates their brand.
Putting together a feature film is no small task and Iâd love to tackle one someday. I wouldnât say Iâve specifically avoided features, but rather, Iâm 24, and Iâm making short videos on very small budgets! Maybe someday when people respect me enough, someone will give me a couple million dollars and I can go at it. I donât necessarily think of music videos as a stepping stone to features though. Iâm really happy with what I do, and treat each project as if itâs my big manifesto. If I only made one or two great movies in my lifetime and did a bunch of cool music videos (like Michael Gondry & Spike Jonze) Iâd be a really happy camper.
4- As a director, what do you think music videos have that the cinema doesnât?
I think music videos, much like songs, give you the opportunity to express and focus on a single emotion, rather than a larger narrative arc. I also think you can really push the envelope visually in a music video. I have a lot of weird ideas that donât need to take up 2-3 hours of your time. Many concepts that work in music videos probably wouldnât work in narratives. For example, OK Go running on treadmills? A fantastic idea thatâs perfect for the length of time it runs. Music videos are getting a lot more cinematic, though. Lana Del Rey, and Florence, Justin Timberlake, even Taylor Swift are all doing crazy ambitious things right now and I love that itâs becoming a more respected medium.
5- What are your influences (music or movies)?
I look up to a lot of the great music video directors of the 90âs my favorite French director Michel Gondry of course, and Spike Jonze, Mark Webb, Patrick Daughters. Later, they all went on to create really amazing movies too. But you can tell they are very selective with what feature films they take on, and always have a very strong sense of visual style. Iâm sure they learned this from being able to show stories, rather than tell you through dialogue. Iâm certain their music video backgrounds helped them make stunning movies.
6- What inspired you in the song âAnimal Loveâ by Charlene Kaye, that made you create this kind of Tim Burton-like world?
Animal Love I originated from wanting to do a one-shot video. These videos are always tricky because with the camera was rolling the entire time, you have to hide all the lights, props, and dancers until they appear on screen! Eventually we realized that our dancers could help out with moving around our equipment, and then it just sort of morphed into a large choreographed dance, with our dancers as the props and light sources. I do adore Tim Burton movies and love really theatrical lighting so I can definitely see those references unintentionally coming out of me.
7- Lately, we have had the opportunity to enjoy your last music video for Theo Katzman and his song âHard For You.â The special effects and the editing were a real success. Paper Frame Productionâs means seem to improve while keeping this idea of creativity, am I right?
Technically & professionally Paper Framesâ videography has definitely improved since my college days! I have a lot more experience under my belt. Clearly there has been a huge jump in quality since our days of using paper props. I certainly know a lot more about how to execute effects, and we have access to better equipment. However, I think it really depends on the story youâre writing. I adore our music video for âSkin and Bones.â It was my first video, and the memory of squealing in my kitchen as Char and I watched the final version on my laptop is something I will never forget. In that instance, I donât think that anything fancy was needed. I think the handmade aesthetic has a lot of charm for that song and story. For Theoâs video, I wrote the story of him running around in all of these billboards first, and then had to work backwards as far as figuring out how to execute it. Iâve jumped headfirst into a lot of projects that way. Sometimes you can do it yourself (with the help of a lot of video tutorials), and other times its about networking, and finding the person who can do it for you. Iâm just glad this one worked out! While carving out your career in the age of the Internet can be tricky because all of your work (since college) is on display and will always be there even if you try to take it down, I think itâs amazing that the fans can watch us improve with each project. And cheer us on when we succeed.
8- What are your upcoming projects? New collaborations with your sister Charlene Kaye?
Iâm currently working on âAnimal Love IIâ the darker twin song to âAnimal Love Iâ (a song from Charlene Kayeâs album Animal Love â ed). Itâs my favorite song on the album and feel the weight of responsibility on my shoulders do this video right! After that, Iâll be doing a music video for Talkfine, Clark Baxtresserâs band (who you might recognize as the musical director of the Starkid Tours). Their music is amazing, and Iâm really excited to start brainstorming!
Words: Melanie Bonvard
â@melaniebonvard
Translation: Marine Delahay
Liann Kaye also directed music videos such as Human or Magnolia Wine by Charlene Kaye, the latter reminding us of Michael Gondryâs famous style. Take note of her collaboration with the band The Macpodz on their song The Truth.â