Rainbow capitalism does not mean that international mega-corporations are on our side. They very much are not; they are on the money side.
It's not that they have decided "oh hey, the queers have money." The queers have always had money. The communities of outcasts and freaks and oppressed minorities have always been willing to focus their resources on their active supporters.
But until recently, "put queer labeling on your products" has meant "the mainstream will avoid you." Sure, there were queer dollars to chase, but it wasn't worth losing straight dollars to get them.
They didn't dip their labels in the rainbow glitter pool until it was profitable. Until most of their customers - who are most definitely straight and oblivious to queer issues entirely - would not care if they have a month of rainbow-themed merchandise. Would either ignore it or find it entertaining.
Which means: Every MAGAt you see yelling about "never gonna buy this crap again! Gonna boycott everything with a rainbow on the label! Gonna boycott every company I can find that has a DEI tab on their website!"... is part of the loud-but-insignificant minority.
If Budweiser and Coors thought that most Republicans would actually stop drinking them, they wouldn't have rainbows on the bottles.
You can't trust beer companies to be allies. They are absolutely not our friends, not our supporters. But you can damn well trust their marketing departments to go after profits.
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