Sherry Turner Art - Abstract Artist

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 7 (My Progress - Week # 13)

Due: May 31, 2026

This Weeks Progress Report:

What is working?

For my final blog post for this Start-Up Venture Project; I have to say, there has been many things that have worked well.  I was able to challenge myself and learn how to start a business.  I found working through each lesson every week, would increase my confidence.  I really enjoyed the different examples of other successful businesses.  I found it was better when I had a schedule and in my last blog post I mentioned; it was better for me if I had a balanced schedule doing business tasks and being creative with my art projects.

What is not working?

The main thing, I felt that was not working was marketing myself on social media.  I only focused on the Tumblr Blog.  I have been struggling for a few years, and I wasn’t able to do art or run a business.  I was hopeful, if I did this Entrepreneurship course, it would motivate me to be able to work through my fears and start an art business.  I would do small things, but I always played it safe.  I am still hesitant when it comes to marketing myself, but I will continue to work in this area.  I did reach some major goals, and I look forward to continuing working on my art business.  I am thrilled to say, I started doing art again and I was able to resin some artworks for another artists.

How do you feel the project is coming?

I feel the project, has gone well and I am excited to see my final presentation completed.  I am looking forward to seeing everything pulled together and the results of the 14-week course and the outcome of my art business.  I am still finishing a few art projects and have started to plan other future projects.

What are you learning about running a business?

I have learned many things about running a business, but the main things were not to give up.  I must admit at times; I was frustrated and was struggling with learning the business concepts, but I kept going and finally it got easier.  I know now, I can use the same process to start any business; I have all the information and tools needed.  I can also change the direction of my art business, as I see how things are going and as I evaluate my profit margins.  I can add to my business plan and work on other ideas as they come up.  It is encouraging that my business will grow, as I learn more about myself and the ever-changing market trends.

What are you learning about yourself?

I have learned a lot about myself, and I have been fear driven; so when I did not know something, it increased my anxiety.  When I got overwhelmed, I stared to procrastinate but I found, if I break things down to manageable pieces, it was easier to move ahead.  I know that my confidence has increased and it has allowed me to relax.  I find, when I am stressed or overwhelmed, it was hard to feel creative, and it affected my art process.  Now that I know what I am doing, I have been enjoying having more free time to do art.  I am thrilled, I had this opportunity to do this course, and it has helped me to grow and get back into the things I love.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 6 (My Progress - Week # 12)

Due: May 24, 2026

This Weeks Progress Report:

What is working?

What worked this week, is I made time in my schedule to do art.  I felt great and it ended up being a fantastic week.  I did four paint pours, and I started working on my new art style and I even made time to organize my workspace to do resin work.  My schedule felt more balanced and I found it healthier for my mental health.

What is not working?

What is not working; is spending more time promoting myself on social media.  It is something I am working on, but I would also like to promote my new art, once it is finished.  In the past, I did a ton of advertising, and I managed over 10 different Facebook pages for difference people. I got sick, I had to back off and it has taken a long time to sort out my health challenges, so I am a bit slow with getting back into it.

How do you feel the project is coming?

It has been an interesting journey, I have gone from being excited, then to being discouraged with wondering if this was the right direction I still wanted to go?  Thankfully this week, I feel things are progressing nicely.  I must admit, I have been struggling with doing art for a long time, so I am thrilled I found my inspiration again. 

What are you learning about running a business?

I find at times, it is challenging to run a business, but when I focused on mental health and pacing myself, it got a bit easier.  I think the key to having a successful business is, loving what you do, having a great balanced schedule and do something every day.

What are you learning about yourself?

Every week, I learn things about myself and this week I found it was very important to include down time by doing the things I love.  I got so focused on doing homework and doing my best with the business side of Sherry Turner Art, that I forgot why I got into art.  I love doing art, but I also like helping people.  I create my art to inspire people and to help people on their healing journey, but I lost site of my own healing journey.  I spent time this week, with my healing by doing some incredible paint pours that made my soul sing.  It was an inspiring week, and I am grateful that I found my inspiration again.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 5 (My Progress - Week # 11)

Due: May 17, 2026

This Weeks Progress Report:

What is working?

The idea of having an art business, still seem possible but the progress has been slow.  I found last week a bit discouraging because I felt; I was not where I expected to be.  I find keeping a steady pace and stepping back to look at the whole process; helped me to be more realistic with setting goals.  I will set smaller more reachable goals and break down into steps.

What is not working?

I lean towards the creative aspect of running a business and I find adding variety to my schedule helps me keep my focus and keeps things interesting.  I found, if I only focus on business with no play, l get overwhelmed and discouraged.  Adding art to my schedule, makes me feel more aligned with what I like to do. 

How do you feel the project is coming?

I think the project is progressing well and I have a bit more time this week, so I hope to put more energy into working on my report and the final assignment.

What are you learning about running a business?

I don’t believe I learned anything new, about running a business this week, but I did do some research about maintaining mental health with owning a business.  It lifted my spirits, and I did allow myself some down time to feel better.

What are you learning about yourself?

I learned a lot about myself this week; I learned I do better when I make to-do lists and set a schedule for myself.  I also learned it is best; I don’t take on too many projects.  I have since learned what to do, when I get overwhelmed.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 4 (My Progress - Week # 10)

Due: May 10, 2026

This Weeks Progress Report:

What is working and what is not working?

Sadly, there was very little progress this week.  I had some minor health concerns and when you are faced with downtimes; you have a good opportunity to take a good hard look at all aspects of the business.  Sometimes when you hit the wall; you are faced with reflecting on what is working and what is not working.  This can create doubts, about your direction and this creates many questions.  With starting a business and running it for 14 weeks, you get a good taste of the process and see if this is what you want to do fulltime, especially on those days you get sick.  At this point, I am not sure if I want to do this fulltime, which comes at a surprise and I am having to process these feelings and thoughts.

How do you feel the project is coming?

At this point, I am not sure how this project is going.  My progress has been stalled but I did purchase, some more art supplies to focus on creating.  I have been so busy, working on the business aspects and doing a lot of homework; that I have lost sight of what I want to do.  I did start creating again, so I can fill my well, but it has been a slow process. 

What are you learning about running a business?

I am still feeling, it is a lot of work to run a business. A lot of dedication and persistence is needed, to keep moving forward but I am grateful for the support and the opportunity to be able to do this course. 

What are you learning about yourself?

I have learned so much about myself this week because I was faced with a health struggle.  I feel; I let myself down because I dropped the ball.  I did switch gears and do some art, but I lost my motivation for doing the business aspects.  It was a battle and I am grateful, we have more time to do the Report and Final Assignment, but I am a bit discouraged, that I did not get more done.  I also spent a lot of time studying for another course, so I learned when starting a business, I shouldn’t spread myself too thin.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 3 (My Progress - Week # 9)

Due: May 3, 2026

This Weeks Progress Report:

What is working?

My progress has really encouraged me; it has been slow but steady.  I really enjoyed doing the Online Customer Showcase.  I thrive, when I am being creative and I even found it was fun working with PowerPoint and learning how to turn it into a video, so I could add it to my Tumblr account.  This is an excellent tool; I can use for promoting my art.  I also made time to do some art, which felt good to be creative.  I was a bit discourage with the amount of work, doing two Ontario Learn courses but I have been able to carve out time to do some art, so I am feeling better about it this week.

What is not working?

At this point, I don’t see anything that is not working.  I do want to make time, to go back over some of the information from the first six weeks, so I can make sure I haven’t missed anything.  I would also love to spend a lot more time, doing art but I know that will come soon.

How do you feel the project is coming?

I started off stressed with this course, it was new and I thought at first it was way above my comfort level but as I worked through each step, I am gaining more confidence.  I feel the excitement building and I even had time to set up to do some paint pours and I am prepping to do some resin work, which makes me happy.

What are you learning about running a business?

I am not sure; if I can add to what I said the first two progress reports, except it is a lot of work and a bit scary learning about running a business.  There is no guarantee it will be successful, but I can only do my best and keep moving forward.  With a 14-week Start-up Venture; I can always recreate, many businesses because I now have the information to duplicate everything.

What are you learning about yourself?

I am learning that I get overwhelmed when I have too much on the go.  I am also understanding that certain tasks are more enjoyable than others; so I am trying to break things up, to keep myself interested in each task.  I am also learning, when you have your own business, it will be a challenge at times.  You are your own boss and if you get sick, you still must do the work.

[sherryturnerart]

Online Customer Showcase Assignment

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 2 (My Progress - Week # 8)

Due: April 26, 2026

This Weeks Progress Report:

What is working?

When I look at the business side of Sherry Turner Art, I find what is working; is following a schedule and pacing myself.  I am watching my business come together slowly and I am growing my confidence.

What is not working?

My scheduled time, for creating art is not happening.  I haven’t been able to do any new artwork and work on my new style.  The time is used up with other assignments and tasks that have due dates.

How do you feel the project is coming?

I feel good about my progress with the project.  I have gathered a lot of information, implemented a few more things and I am looking forward to seeing the outcome of all my efforts.  I am looking forward to this week’s Showcase Assignment because I get to do some designing and spend some time creating.

What are you learning about running a business?

I am finding running a business, is a lot of hard work and there are so many details that need to be organized and documented.  There is a lot to learn and, I have been looking into packaging, ways to ship artwork and finding out how expensive it is to ship insured artwork.  I am still gathering information and researching other ways to cut the delivery costs.

What are you learning about yourself?

I am learning, I have more confidence and stamina than I expected.  At first, I thought I would get overwhelmed and frustrated, but I was able to pace myself.  I have been so busy; the last eight weeks, but I am enjoying the work.  I must admit; I have been a little discouraged with my lack of time, to do new artwork and develop my new style but I know the efforts, I put into building my business will benefit me greatly in time.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Progress on Start-Up Venture Project # 1 (My Progress - Week # 7)

Due: April 19, 2026

This Weeks Progress Report:

What is working?

I find the instructions from the Entrepreneurship course very detailed, with lot of information on the many ways; to start a business.  I can start slow and add on or switch directions, as I figure out what is working.  It has been helpful creating, what my business looks like on documents and working through each stage.  I have even set up a excel spreadsheet; to keep track of art galleries, artists and bits of information, that will be useful in the future.

What is not working?

I find what is not working; is I am doing two courses at once and it is keeping me very busy, on top of my regular daily activities.  I am doing the Small Business Bookkeeping – Excel course and there is a lot of studying.  My time is limited and I have had no time to work on my artwork; to finish and sell.  My schedule has been all over the place but with all the extra reading for the Entrepreneurship course done; I will have time to really focus on, how I want to run my business.

How do you feel the project is coming?

At this point, I feel panicked.  I am amazed, at how quickly things are progressing.  Reading everything and reviewing all the links, the first six weeks kept me very busy.  It gave me a lot of things I never knew, so I am having to make a lot of decisions.  My focus this week has been on budgeting, which is challenging because I haven’t finalized all the details.

What are you learning about running a business?

I am learning; with running my own business, you must wear at lot of hats and there is a lot involved.  There is also a lot of government regulations, that are important to learn and documenting every detail will keep me organized.  There are a lot of upfront expenses to consider; when starting different types of businesses and the direction I will take, will determine how much money I spend.

What are you learning about yourself?

This is a very good questions, and I have learned a lot about myself in the last six weeks.  I tend to be slow at making decisions.  I am worried about making the wrong decisions, because there are so many options.  I have also been struggling with my creative art side; it has been a challenge to find the time and motivation to do art.  It is a process and I must be in the right frame of mind, to be creative.  As time progresses; I will have to evaluate, how to best use my time by looking at my skill levels and patience.  It will probably be best, to find help with parts of my business.  My business concept is based on doing art and if I don’t have the time or freedom to explore art styles, there will be no business.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Where Will I Get the Money?

Due: April 12, 2026

Financial Sources:

For a future business start-up, there are many ways to finance a business.  With my business Sherry Turner Art; I have used my own money to buy art supplies.  I have mostly been online, but I have done some art shows.  I have also had some art in retail places and a few smaller galleries.  I have many tools because I started off doing art as a hobby; so, I have a few Dremel’s, heat gun, blow torch, easels, printing equipment and a lot of art supplies.  I also have a laptop, camera, printer and many office supplies.

I have also sold art and taught some people, so I was able to use the money to buy more art supplies.  I have also taken, some art courses with the money.

I had family and friends; buy me art supplies as gifts, when I started out.  I have had many friends pass on art supplies and useful things, that I used in my art.  I also collect things from nature; like stones, pinecones, bark and I have even used processed eggshells.  There are so many things, that can be found while I do nature walks.

As I work through the Ontario Learn course on Entrepreneurship; I am in the process of sorting out my Business Plan.  I am figuring out how much money I will need; to register my business and finish setting up an online business, and this will be useful in figuring out; how much money, I will need moving forward.

Currently, I have a low-interest Powerline with available credit of $25,000 with the option to increase to $33,000.  It is a back-up plan, if I need to purchase any larger equipment or have larger expenses.  I want to complete; the Business Plan and finish, the Small Business Bookkeeping courses, to confirm what direction I am going with my business.  As I grow my business, I will investigate some grants for Indigenous Artist.  I want to sign up for some shows and research the procedures, for approaching larger Art Galleries.

I am confident, I have some financial resources to tap into, as I grow my online art business.  I am also working on commissioned artwork, and I have other pieces on the go, that will be advertised on my social media.  As the money comes in, I will invest it back into my business.  In time as I start making a profit; I will evaluate each stage of my Business Plan, as I meet my financial goals and criteria’s.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Business Operation Plan

Due: April 5, 2026

Business Operation Plan:

As I work through my Entrepreneurship course, I am finding it challenging in many areas.  As a part-time Abstract Artist, I spent very little time on growing my Art Business and understanding the business side.  I have worked for many types of businesses over the years, but it feels foreign doing a Business Operation Plan for myself.  

There are many aspects of a business that must be considered, if I am to be successful.  Establishing a Business Operation Plan and a Business Plan are essential.  How do I want to operate my Art Business?  Over the next 6 weeks; I will be posting about my Start Up Venture Project progress, as I work through the course material.

To start, I will establish an online business and work on a marketing plan.  Most larger Art Galleries, only consider artists with a large following and have a steady flow of new artworks.

My 14-week project will include selling art and understanding different aspects of business, so I must make time to create some unique artworks. 

Topics to Consider When Starting a Business:

Purchasing Products or Generating Resources

I have been doing art for over 10 years, so I have a lot of art supplies which includes wood panels, paint and resin.  I will have to figure out, a system to package art for shipping and purchase some supplies. 

Sourcing Products in a short time

Thankfully, anything can be ordered online with a quick delivery time.  There are, also many art stores, that I frequent to check out new products.  I like to source as many products as possible locally.  I strive to have Canadian products.

Licenses or Permits

I currently do not need any licenses or permits but if I decide to do a show, I will have to get insurance for some venues.  I will have to check with the licensing department of every Town, City or Township, to see if I need a events permit for any shows.

Vision

My vision: is to create and sell, healing art that assists people on their healing journey.  I am thrilled; my art adds an elegance touch and a calming feeling to any room.

Tools/Items

I have everything I need to finish a painting.  Part of the process of applying resin, is I needed a blow torch which assist with the curing of resin.  I also have small drilling tools for adding holes for hooks.

In Conclusion

I look forward, to sharing my Business Operation Plan and sharing the different aspects of starting a business.

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Creative Advertising Exercise

Due: March 29, 2026

Step One:

Thinking outside the box - 15 Unique ways to use a safety pin

It can be put in abstract art.

Use it as a sample for a sketch.

Hold together a cloth diaper.

Funky jewelry; on a necklace, earring or bracelet.

Hold up, a Happy New Years sign on drapes.

Several safety pins; can be used on a cut on a t-shirt, as a design.

I have used a safety pin to get out a wood sliver.

Attach flowers to a hat.

Used for name tags.

Fix a strap on a top.

Hold together a bunch of papers.

Used for putting a draw string in a waist band.

Can use to clean out dirt, from a small thing.

Can be used as a weapon.

Used to secure, rings in a purse at hospital.

Step Two:

10 Best Uses

It can be put in abstract art.

Use it as a sample for a sketch.

Funky jewelry; on a necklace, earring or bracelet.

Hold up, a Happy New Years sign on drapes.

Several safety pins; can be used on a cut on a t-shirt, as a design.

Attach flowers to a hat.

Used for name tags.

Fix a strap on a top.

Hold together a bunch of papers.

Used for putting a draw string in a waist band.

5 Best Uses

It can be put in abstract art.

Use it as a sample for a sketch.

Funky jewelry; on a necklace, earring or bracelet.

Several safety pins; can be used on a cut on a t-shirt, as a design.

Attach flowers to a hat.

Step Three:

30 Unique Names

Linked in Time.

Leap of Faith.

Energy Flowing.

Flow of Time.

Protection of the Ancestors.

Dream Scape.

The Path of Safety.

Pinpoint the Flow.

Fixing Heritage.

Follow the Safety Pins.

Breaking the Bonds.

Anne’s Safety Secrets.

Escape from Madness.

Negative Energy Buster.

Path of Surrender.

Unspoken Words.

Escaping Past Shackles.

Holding up the Fabric of Time

Growth Through Insecurities.

Free Fall.

Family Embrace.

Stuck in the Past.

Limitless Safety.

Journey of a Broken Heart.

Twisted Fate.

Destiny’s Path.

Forgotten Point of Time.

Embraced Connection.

Power Protection and Embrace.

Remembering my Destiny.

10 Best Names

Linked in Time.

Leap of Faith.

Follow the Safety Pins.

Breaking the Bonds.

Escaping Past Shackles.

Holding up the Fabric of Time

Stuck in the Past.

Limitless Safety.

Embraced Connection.

Power Protection and Embrace.

5 Best Names

Linked in Time.

Leap of Faith.

Follow the Safety Pins.

Breaking the Bonds.

Holding up the Fabric of Time

Best Name

Leap of Faith.

Advertisement

My incredible Abstract Art: looks like a beautiful painting, that can be displayed on the wall but as an Energy Healer; I designed a type of device that is duo purpose.

Orgone Generators are created with resin, metal and crystals; to transmute the negative energy and balances it out.  Animals, plants and humans love it (Reinhard, 2024).  I have incorporated in my lovely painting; different types of metal, such as wire and safety pins.  Safety pins represent safety and protection that is needed in our lives.  The symbolism of a safety pin is just as powerful, as the crystals.  As an Indigenous Artist, I have identified the need for safety and transmuting negative energy and it is essential with our healing paths.

You can protect your family; with the purchase of a beautiful, calming and energy balancing artwork.  A duo purpose and functional painting, that can be passed down to future generations.

Cherish the Beauty of a Masterpiece, by Preserving the Energy of the Future!

Step Four:

Reference

Reinhard, S. (2024 Aug 11). YouTube-Reinhard Stanjek Shorts. How Orgone energy works in orgonite explained by an 84-year-old artist shorts. https://www.youtube.com/watch?v=q9zsyCKd8Cs&t=31s

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Defining a Pricing Strategy, that Best Suits My Business

Due: March 29, 2026

In my assignment Understanding Your Competition, I reviewed three artist that have inspired me: Lori Mirabelli, Flora Browley and Amanda Pierce (Turner, 2026).  It was a fun exercise, and I enjoyed digging into the world of abstract art and what makes an artist.  It is important; understanding what competition you have, when starting a business.  In the art world; sales can be very unpredictable and knowing the playing field, can contribute to the success of your business.

In the art world, defining a pricing strategy, that best suits my business can be a challenging task.  When reviewing the three artists, their pricing was all over the place.  Some higher and some lower but it is hard to compare the styles.  It is like comparing apples to oranges.

For other products and service, businesses can check the market value in their area and match the price or go higher to revamp their investments or skim off the cost, to help break into the market (Thompson VSE, 2013). 

When examining a painting and planning a pricing strategy, there is so many combinations to consider; material costs and time creating each painting, can vary (Joyce, 2024).  Special equipment, training and experience, can be widely different among every artist.  When evaluating and comparing artists; I must consider how established they are, well known or in demand, which can impact their set prices.  I research, what shows have they done, what awards have they won or what Galleries represent them?

The best way, I have been able to gauge my pricing to best suit my business; was to set a price and see if it sells.  My art is unique and different from other artists in my area, so I have had some success with selling my art.  As my reputation grows and I find some Galleries to represent me, my pricing strategy is to increase my pricing.  Most larger Galleries charge a commission of 50%, and they have an established customer base, so they know the market values.

Reference

Joyce. (2024 Dec 13). CanvasLot. Mastering the Art of Pricing Mixed Media Artwork: Challenges and Solutions. https://blog.canvaslot.com/mastering-the-art-of-pricing-mixed-media-artwork-challenges-and-solutions/

Thompson VSE. (2013 Dec 1). YouTube. Pricing Strategies. https://www.youtube.com/watch?v=XBmWEduod5k

Turner, S. (2026 Mar 22). Tumblr-Sherry Turner Art. Understanding Your Competition. https://www.tumblr.com/sherryturnerart/811492517229051904/ontario-learn-entr-1281-entrepreneurship

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Creating a Persona of My Idea Customer

Due: March 29, 2026

Faced with the challenge of having to create; a persona of my ideal customers, now felt like hitting a brick wall.  I have done other generic descriptions of what kind of customers; I should seek in other assignments but as my knowledge of Entrepreneurship grows, my path seems to be evolving.  I have a sense; that the short answer, just isn’t enough anymore.  Yes, artist would love to have collectors and people, willing to buy their art but in the end, what does it all mean?  Is it just about the money, is it about the artist legacy or is it about what art means to others? 

I sat wondering about; how am I to know what kind of customers I want, unless I do some deep diving.  I felt it was important; to understand my own Artist Persona and learn about myself.  This can be intimidating and a very humbling experience but a very key factor, with understanding myself and my path.

I started researching and learned; I have a voice and a story to tell (Gabler, 2025).  My journey has been full of both joy and pain, but I am overjoyed to have reconnected with my Indigenous roots.  At times this has been scary and I have been working through merging my identities.  For years, I felt like pieces of my life’s puzzle were missing, and I was on some kind of mission to find the pieces.  I am finding them, scattered like breadcrumbs and I am following a trail.  At each step, I am helping to heal Generational Trauma.

With this discovery, I sat down and made a list of characteristics and values.  Family means a lot to me.  I am a seeker of knowledge and truth.  I spend a lot of time and energy; understanding human nature and how we can be the best version of ourselves.  I care about people, animals and nature.  I am a hard worker; care about attention to details and think outside the box.  I put a lot of love and healing energy into each of my art pieces.  Every artwork is like; birthing a beautiful creation, that is meant for a person’s healing journey.  I have been developing my healing abilities and sense energies all around me.  I am an empath, so I pick up people’s emotions.  It is my hope that our earth will heal and more people will grow spiritually, so we all can be a part of the change. 

With a humble heart, I feel the Persona of the Ideal Customer would be kind, compassionate and loving.  They would be moved by my artwork and feel a connection.  They would have some similar characteristics, values and be on a spiritual healing path.  They could be in any location, because the beauty of modern technology, it connects everyone. 

I believe; everything happens for a reason, at the right time (Dyer, 2021).  With this belief, when people are ready, they will find me.  I also must learn how to do the work and build an online identity, so I can get exposure to find my ideal collectors. 

Reference

Dyer, W. (2021 Aug 10). YouTube. Everything Happens For A Reason/Wayne Dyer Powerful Motivation Speech. https://www.youtube.com/watch?v=7BU--1nCrcs

Gabler, M. (2025, Mar 8). Matt Gabler Studios-All Posts. Creating a Compelling Artist Persona: How to Connect with Your Audience. https://www.mattgablerart.com/post/creating-a-compelling-artist-persona-how-to-connect-with-your-audience

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Understanding Your Competition

Due: March 22, 2026

This week in my course, I have been challenged not only as a student but as an artist, with understanding my competition in the art arena.  I had to start with, finding three fellow artists that I considered my competition.  I found this hard because there are millions of artists, styles, mediums and I find art to be subjective, which is unique and special to each collector.  They either like the art style, or it does not appeal to them.  If they wish to invest in art, some do not hold up three pieces of art and compare aesthetics or pricing.  Unless they are buying from a well-established artist and the art is worth a small fortune.  For others, looking for art they like, I feel it must speak to their soul and they might never know, if the artist will make it big.  It is like buying a lottery ticket.  Some collectors, collect and support emerging artists work and follow them as they progress and evolve.  Some artists don’t even make it big, until they have passed away and their artwork, commands higher prices.  A lot of artists tell a story, which expresses their feelings, passions, their family’s generational trauma, political preferences or things they advocate for and/or some even document their healing process.  I put a lot of different things in my own art but as an intuitive artist; I add healing properties, that help my fellow Spiritual family to heal and evolve.

As I contemplate the Art World, potentially all artists can be my competitors, but I look at them as teachers and mentors.  When I researched artists with similar styles or materials, it was a time-consuming job.  I decided to pick artwork that resonated, with elements of the art I do and the art I want to create.  I looked up Contemporary Abstract Mixed Media Artists, then I researched Resin, Indigenous, Spiritual and Intuitive Artists.  I picked three artist, two I have followed for years and another art style that fits nicely with what I do, and the art spoke to me. 

I included a breakdown of my three artists, that I like their story, style and what they stand for, and I hope I can use as Art Mentors.

Lori Mirabelli

With an examination of Lori Mirabelli’s Shopify website, it is very professionally done.  It is designed as an online Fine Art Gallery, where you can purchase her artwork.  There are many interesting features on her website, and Lori shares her experience; as a Canadian artist and offers an Artist Mentorship Program and an online book; The Business of Abstract Art - From Passion to Profit.  On her website is a list of Past Art Exhibits and many Art Galleries that represent her, so she is well represented on the internet and in the world (Mirabelli, 2026).

Reviewing Lori Mirabelli’s market positioning, I have found a well-established online identity, starting on Etsy in 2008 and I have enjoyed following her website (Smiley, 2024).  Lori is currently being represented by many Art Galleries, but her art can also be purchased directly by contacting her, on her website (Mirabelli, 2026).

On her Facebook page, you can read through some reviews of her artwork, and I agree that her artwork is, stunning (Hartman, 2022).

I find as artists grow and get established, their pricing goes up.  Lori’s prices for her art have gone up since I started following her in 2019, but she is now a full-time established artist with a recognizable style, and she can command a nice price for her art.  A sample of painting cost, for her painting called Street Sense, that is priced for $4,200.00 in Canadian funds with packaging and shipping included.  It is on a 60x48 inch, gallery style canvas (Mirabelli, 2026).

The biggest strength, I can identify with Lori Mirabelli; is she keeps working on art and marketing it.  I don’t see any weaknesses, and I value her sharing her experience with other artists, but I would like to see Lori, do more types of art.  I have seen some changes in her art, but she has stayed really close to her original style.  With learning more about this incredible artist, I know I would like to purchase her online book and follow the step to her success.  I also know, if I focus and keep being persistent on doing art, keep learning and marketing Sherry Turner Art, I will build my own online identity.

Flora Bowley

I love spending time on Flora Bowley’s website, with all her incredible intuitive artwork.  The website is incredible and done very detailed.  It is an inspiration to all artist, on what they can achieve if they put hard work into their creative process.

Her online identity; as an intuitive artist is well established, and I was impressed she was interviewed on The Shift Network, for the Enlightened Business Summit (Bowley, 2026).

As I read some of the reviews on Facebook, people are expressing positive words about Flora Bowley, and she is a wonderful artist (McDonell, 2024).

As an abstract intuitive artist, Flora does a lot of artwork.  A sample of her work is, Holly Breath 60x48” gallery style canvas priced at $6,800.00 (Bowley, 2026).

A Portland, Oregon celebrated artist, author and community builder, she has achieved many successes.  She has been in the press, done book contributions, blog features, interviews and a ton of podcasts (Bowley, 2026).  She has many streams of income, such as, she is an author of two books, and she sells original artwork, paper and canvas prints, online courses and retreats.  Her website is incredible and she has 30 years of experience in the art world (Bowley, 2026).  She is an inspiration to me, as a spiritual and intuitive person that has followed her dreams and assist a lot of artists to find their passions.

There are so many strengths to identify but as a woman entrepreneur, she is very motivated, driven and inspiring.  Flora’s intuitive ability is not only used for her art, but you can see by her success, she puts trust in all she does.  I see no weakness, in this inspiring woman and I would love to follow her steps, to experience some of her success.  I am eager to do some of her online courses.

Amanda Pierce

I just found Amanda Pierce and I was excited she is an Indigenous artist from Chelsea, Quebec.  She is a Cree Metis Contemporary Abstract Encaustic Artist (Pierce, 2026).  Her website is nice, but a lot simpler than the other two artist I researched.

She has a very defined style, and she has established herself, as a Cree Metis artist and encaustic teacher.  It is nice being a part of the Indigenous community, surrounded by a large family and so many creative inspiring people.

I found a picture of a review; that Amanda was, a truly amazing artist (Belcourt, 2025).

I found the largest painting called, Elk Island.  A large 40x30 inch gallery wood panel, priced at $3,200.00 with packaging and shipping included (Pierce, 2026).

I noticed a lot of artists, after they get some experience and establish themselves as an artist; they start teaching others.  Amanda offers courses, online and in person. 

I feel one of Amanda's strengths, is in her development of her art.  I feel it is unique and there are different substrates to work with.  Also, some of her procedures would be dangerous, such as the use of flame torch to heat the medium at each level.  She does unique paintings but to build the sculptures would take a lot of skill, holding and balancing the different elements, as she torched it.  I am looking forward to experimenting with this medium. As to weaknesses, I would think Amanda’s marketing is weak.  I am challenged presently in this area but as an Indigenous artist, perhaps she is getting a lot of support with word-of-mouth clients.  The other two artist I researched are known internationally, so you can find them all over the internet.

I really enjoyed this assignment, Understanding Your Competition. It allowed me to think about things in a different light, especially looking at the strengths and weaknesses of different artists.  I can plan, better for a successful art business.  I was also encouraged; that if I am persistent and patient, I can grow as an artist.  I also learned, I should consider multiple streams of income, so I should make a list of different ways I can make money with my art business.  The biggest thing I learned with researching these three artists, is they wore many hats.  Some artist can hire people, as they grow but some art business owners must do their own bookkeeping, marketing, web design, packing and shipping.  With this said, we must have a balance in all areas of our business. And I can learn my competitors and strive for excellence.

References

Belcourt, T. (2025, October 10). Facebook. Amanda Piece Artist-Photo. https://www.facebook.com/photo/?fbid=1101893551926782&set=pb.100063184423228.-2207520000

Bowley, F. (2026). Flora Bowley. About. https://florabowley.com/flora/

Bowley, F. (2026). Flora Bowley. Available.  Holly Breath. https://florabowley.com/available-work/

Hartman, C. (2022, May 16). Facebook. Lori Mirabelli-Reviews. https://www.facebook.com/lorimirabelliart/reviews

Mirabelli, L. (2026). Fine Art of Lori Mirabelli. Artist Gallery and Toronto Art. https://lorimirabelli.com/pages/toronto-art-artist-gallery

Mirabelli, L. (2026). Fine Art of Lori Mirabelli. Mid Century Modern Abstract Artist. https://lorimirabelli.com/pages/abstract-artist-lori-mirabelli

Pierce, A. (2026). Amanda Pierce Art. Artist Statement. https://amandapierceart.com/about/

Pierce, A. (2026). Amanda Pierce Art. Gallery-Elk Island. https://amandapierceart.com/gallery/elk-island/

Pierce, A. (2026) Facebook. Amanda Piece Artist-Photo. https://www.facebook.com/AmandaPierceArt/photos

Smiley, N. (2024, August 14). Norene Smiley. The Transformative Power of Art. https://norenesmiley.com/blog/the-transformative-power-of-art/

[sherryturnerart]

Secret Meeting: Abstract Mixed Media painting on a 36x48" gallery wood panel. Wire tree, flowers with 33 crystals. I add #artresin to protect the painting and this adds a thick shiny surface.

This was an intuitive painting, and I really enjoyed playing with the painting.  I always say, when I am creating art, it is like a beautiful dance, and I feel my body flowing into an altered state and time seems to stop.  When done, I turned the painting for a week, to see what way it wants to be presented.  I love finding faces and things in my art.  As I turned the painting and sat staring at it, I would see different things; like a turtle shell, one way.  I noticed two figures merging, like they were floating from two different worlds.  On the left; a female mermaid riding a wave and to the right; a wise man on clouds.  I sensed a forbidden love and a secret meeting.  When I started adding elements to the painting, it was like it was speaking to me and I got a sense of great sadness, so I poured healing energy into each step.  I twisted the wires and heard a song of endless love but at great risk.  I added the pink apple blossom, known for love, romance, and new beginnings (Sims, 2024).  When I learned about Orgone generators, which has wire, crystals and sealed in resin, I started developing Energy paintings.  This is in my private collection and not for sale.

Reference

Sims, G. (2024, Feb 12). Florist Empire. Apple Blossom: Meaning, Cultural Stories, Myths & Symbolism. https://floristempire.com/guides/apple-blossom-meaning/

[sherryturnerart]

Ontario Learn: ENTR 1281: Entrepreneurship 1

Business Pitch: Message Map

Sherry Turner - Due: March 15 2026

[sherryturnerart]

Entrepreneurship - Examining Personal Strengths and Weaknesses

Do I have what it takes to own a Small Business? Do I have the skills to be an entrepreneur?  I have been tasked, with taking a hard look at my strengths and weaknesses. I found this a reality check; to be honest with understanding myself and if I, have what it takes to start my own business.

  I will start with getting down to my dirty secrets and reveal my deepest fears; the fear of failure, which comes with its own bag of weaknesses.  I have a lack of confidence in myself, which leads me to be critical of my decisions.  With this comes procrastination and lack of motivation.  I always remember a quote; knowledge is power, so understanding the foundation of these weaknesses, will help me with my shortcomings (Hobbes, 1668). Starting with; I lack the knowledge to start up a business, so a course on Entrepreneurship, can teach me how to succeed with my own business.

  Now let’s focus on my strengths, which will be the building blocks of my business. As an artist, I am very creative, think outside the box and I put a lot of attention to details, in all I do.  I love problem solving and figuring out how to make things better and I do enjoy the clerical part of the business. 

  Moving forward with understanding my strengths and weaknesses, I am going to focus on my strengths and continue learning about what it takes to build a business. I will continue to develop all my skills, which will give me the confidence to be a successful entrepreneur.

Reference

Wikimedia Foundation. (2026, February 17). Leviathan (Hobbes book). Wikipedia. https://en.wikipedia.org/wiki/Leviathan_(Hobbes_book)