PH 402-fall'16

[lostinpublichealth-blog]

Social Media, Part One, Analysis Activity One, PH 402

San Diego County’s web page does not capture the attention of all age groups and only caters to the older individuals residing in San Diego County.  The information they are posting is similar to news articles you would see on the television.  It does not seem like they put much effort in reaching out to their audience and appealing to what they may like as each article is commonly known about due to it being the popular topic during that time.  There is a big focus on just text on their webpage and it does not reach out by using enticing photos that would make someone want to read what is on their web page.  

Unlike the San Diego County, San Francisco’s city and county web page really reaches out and includes a large audience.  The usage of hashtags and emoji icons makes it easier for all age groups to relate and catch their attention to what the city is trying to say. There is a lot of images and videos that they use to reach out to their audience.  Not only do they talk about the popular trending topics, but they also include a lot of unknown activities so people are able to explore their city.

           To improve San Diego County’s web page, the usage of hashtags can help their posts become more accessible and available to all people in the audience.  San Diego can also use more than just the topics that are talked about on a day to day basis.  They should be able to reach out to a bigger audience by talking about topics, such as activities around the country that everyone can be involved in.  San Diego County can also engage their audience more since their current engagement rate is barely at 5%.  What they can do to engage their audience is include more media that educates and also entertains the audience so they keep coming back to the web page. The county’s website can also share other stories to help engage the audience at different levels.  Most of the language that is used on the country’s website is not very understandable for most people.  By using an easily understandable language, it can reach out to more people since not everyone can understand the big vocabulary they are currently using.  

To improve San Francisco County’s web page, they should also post more events other than the typical one’s one may see around town.  Most of the posts they have only enticed the older generations, so the inclusion of things the younger generations may like can reach out to a larger audience.  They already use entertainment on their web page, but they should also include the education aspect in their entertainment to give the audience that learns in a different pathway a better way of gaining new information.  San Francisco can also include more demographics in the campaigns that they are promoting to show its citizens that people from all ethnicities are welcomed. To add on to the different demographics of San Francisco, there should also be posts that reach out to those who don’t have English as their first language.  By having some posts in a different language, it allows all of the San Francisco community to become engaged in their web page.

@globalcommunicationproject

[simplytheadventurous-blog]

I agree with you that San Diego website is too arid and boring compared to San Francisco face book website. San Diego website contained mainly text; they need to have more pictures, videos, hash tags and emoji to make their website look more attractive.   San Diego website only target older audience unlike San Francisco website, they reach out to larger audience by posting more local events such as the San Francisco giants and upcoming movies in theater.  I agree with you that San Diego County’s website should use more hash tags to make their posts more reachable to all the people in the audience.  In addition, video and pictures would help attractive more audience especially younger audience.  I believed that your improvement on San Francisco is excellent.  They need to post more other events instead of local events.

@globalcommunicationproject

[lilswimmergirl92-blog]

Social Media, Analysis #1, Research Activity, PH 402

When comparing San Diego and San Francisco County’s top 5 Facebook posts, the first thing I noticed is that San Diego had more posts that were updated recently in their top 5 than San Francisco had.  More people liked San Diego County’s posts within the past month than within the San Francisco community. Another thing I noticed right away was that San Francisco’s top liked posts were more community involved versus individually involved posts. Something that San Diego can work on is posting more about what the community is doing at any given time. San Diego has some great community aspects around it such as Petco park and the Padres Foundation, Quartyard in the Downtown area, multiple dog parks, and lots of craft breweries that love to honor themselves. There are multiple events going on at any given week and San Diego would be at an advantage if they posted more about what the community it doing around it. San Francisco on the other hand didn’t have as many likes or share as San Diego did. It would be beneficial of them to possibly post things at a critical time or hour to gain more attention from the Facebook user.  If San Francisco could improve their likes, comments and share rate, the articles are more likely to pop up more frequently on a persons page as advertisement. One thing that San Francisco had on San Diego was a high character count per article. This can be a benefit or a downfall to gaining attention of a reader. Some people prefer an article to be short and sweet and others like tons of details. I think it would be beneficial for San Diego to vary their article size more often. It might attract other readers and thus encouraging more likes, comments and shares. One final thing the County of San Francisco can improve on is how frequently they post. In comparison to San Diego, the County of San Francisco post almost half as much as San Diego does. This relates to videos, links, articles etc. If they could increase how often they post it would increase the viral activity among their community.

@globalcommunicationproject

[simplytheadventurous-blog]

I agree with your evaluating regarding San Diego and San Francisco Face book webpage.  San Diego should have more posting regarding the events in the community in order to attract more audience.  San Diego has more likes and they updated their posts more frequently than San Francisco website.  San Diego website would attract more audience if they use more video, pictures and hash tags.  In addition, I agree that some people prefer to read article that is short and engaging rather than too much detail.  I personality like to read short and sweet article instead of lengthy one.  Hash tags make posts for accessible to everyone in the audience and useful for navigating within the website.

@globalcommunicationproject

[simplytheadventurous-blog]

Social Media Research Activity #1, PH 402

The top two posts for San Diego County are Pet Adoption Fees Waived for Military and Bargain Basement Prices at County Vehicle Auction.

The top two posts for the San Francisco County are the busy weekend article tells people what is going on in San Francisco County such as Giants baseball, North Beach Festa, SF Triathlon and Sunday Streets. Page information: For San Diego’s page information section, their milestone say zero, they have linked 7 pages and website is not specified versus San Francisco’s page information section they have one milestone, liked over 10 pages and website is specified to

http://sfgov.org

. Page performance: San Diego has 17,651 likes. Their likes growth is 2.56%. PTAT: 703.  Engagement rate is 3.985 and checkins is at 5986.  Meanwhile San Francisco has 255,036 likes.  Their like growth is unavailable.  PTAT is at 219. Engagement rate is at 0.09% and checkins is at 17,924. Post by Pages: San Diego County has 2.15 posts daily and has 33 for likes, comments and share per post.  Both of their timings are way off.  San Diego is not using hashtags on their posts but San Francisco does.  

I believe that San Diego should have more posts regarding local events in the community like San Francisco does such as Padre Baseball, San Diego Chargers instead of focusing on military and car auction.  It is nice that we are waving pet adoption fees for military and vets.

Five things that San Francisco should improve on their post:

1.     Don’t post too much about Giant baseball

2.     Be more diverse. Don’t  focus too much about the community events

3.     Should show the result of the election rather than tell people where to go and vote

4.     Have more posts regarding public school

5.     Provide more posts like fishing, hiking, swimming instead of just triathlon so more people can get involve

Five things that San Diego should improve on their post:

1.     Make their posts more diverse and not focusing only on auction, military and voting.

2.     They need to use more hashtags

3.     Car auction is boring; therefore, they need to post more exciting events like San Diego Chargers, San Diego State Football and Padres baseball

4.     More post to show people where to go and voting rather just showing the result of the elections

5.     More posts about incoming movies in theaters

@globalcommunicationproject

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[alittlehippieatheart]

I think all the images you used were very effective. I would have to say my favorite one out of the four would be the one about diabetes because I myself, was unaware that diabetes could lead to amputations which is actually quite terrifying in all reality. I like how it says “portions have grown so has type two diabetes” because that is a sad but honest fact. I also was unaware that the 311 number allows you to call for a healthy eating packet which in my opinion is an excellent idea for those who want to prevent themselves from getting type 2 diabetes. 

[simplytheadventurous-blog]

All the images that you are using are very effective and unique because it really catches the reader’s attention.  The readers would understand what kind of messages you are trying to convey even if you did not put any caption.  I thought that drunken driving ad is the most effective one because it indicated that drunk driving was very dangerous.  Not only that the drunk driver put themselves in endanger but also other drivers on the road endanger too.  The image of a bottle of vodka indicated that it does not much drinking to be driving under the influence of alcohol.  Therefore, it is not a good idea to drink and drive.  It is stupid to drive when you are drunk because you are too drunk to maneuver a vehicle. Don’t drink and drive

@globalcommunicationproject

[ph402soul-blog]

Entertainment, Part one, Research Activity #2, PH402

The two types of contracts are persuasion and entertainment. Both contracts contain a receiver, sender and contract. Persuasion is based on a defensive receiver, sales pitch sender and convincing contract.  An entertainment contract contains suspend disbelief receiver, stories senders and “make it enjoyable” contract. Based on these two models I believe the persuasion model is best to get people to change their behaviors and live healthy lifestyles. Although, an entertainment contract does catch my attention I tend to not take it as seriously as a persuasion contract I’ve viewed. I work in sales where we are drilled in persuasion contract training. I perform sale pitches everyday and have seen how it can persuade someone in making a financial sacrifice and commit to our yearly contract. I believe when persuasion is used in any context its best at changing someone’s views because directed directly to its audience and overcomes their doubts/objections on why they shouldn’t change to why they should. Entertainment context usually doesn’t tackle its audience’s objections and therefore, it leaves its audience to believing that their objections are the reason why they should make no change.

@globalcommunicationproject

[simplytheadventurous-blog]

I agree with you that persuasion is more effective because we have to captured the audience’s attention before we are able to convince them.  We need them to be rational and pay attention the message that we are trying to convey.  In addition, people who are attractive to our message/topic through persuasion contract are people that already did some research regarding the topic.  A good example of persuasion contract is between a car salesman and the customer who come to buy a car.  The salesman would first attract the customer with all the unique features that the car had; on the other hand, the customer already make a research regarding the car that they are going to buy before going to the car dealer.  Meanwhile, entertainment context is less effective because it normally contain stories, movies or something to entertainment receiver.  The contract is mainly more enjoyable; therefore, it is less persuasive to the receiver.

@globalcommunicationproject

[simplytheadventurous-blog]

Entertainment Education, Research Activity #5, PH 402

http://sojust.net/songs/jurassic-5-freedom.html

http://sojust.net/songs/rage_freedom.html

Both of these songs contained similar topic which is freedom.  People should have the right to live the life the way they wanted regardless of their races and gender.  There should not be any more slavery and everyone have to power to carry gun in their home to protect them from intruders.  People should have to power to do anything that they enjoy unless it is against the laws.  People should hang on to their own freedom and no one have the right to take it away from them.  Both of these songs contained central route because people have to pay close attention to the lyrics and thinking very hard in order to understand the message being conveyed from the songs. It required highly cognitive and high elaboration likelihood. They did not violating the entertainment contract.  Both songs are very effective because it taught the people to stand up for themselves and retain their own freedom.  No one has the power to take away their freedom.  They have the power to live they live that they always wanted.

@globalcommunicationproject

[simplytheadventurous-blog]

Entertainment Education, Research Activity # 3, PH 402

4 goals

1. Sell stuff- Marlboro marketing campaign aimed at young people, anti-tobacco report says

https://www.theguardian.com/society/2014/mar/12/marlboro-marketing-campaign-aimed-young-people-cigarettes-report

This is an excellent example of sell stuff goal because it mainly targeting young teenagers regardless of their genders.  This campaign was introduced across 50 countries featuring billboards, adverts and promotion events including music concerts.  The Marlboro Company tries to send a message to young teenagers that anything can be a maybe. If they choose/decide to smoke Marlboro cigarette; they are making the right decision.  Smoking Marlboro cigarettes make them look cool just like the attractive models that are on the billboards.  It will be easier to find their love ones and blend in with other people at a party.  This is a display channel because the advertisement was display on a billboard, flyers and posters through the city.  It also match the sell stuff goal.

 2. Inform- http://www.cdc.gov/zika/about/overview.html

This website is a good example of inform goal because it teaches people more information about the Zika virus.  It indicated that Zika virus spread from one person to another person through Mosquito Bites, from a pregnant woman to her fetus, sexual activity and blood transfusion. Some people who get infected with Zika virus won’t show any symptoms or only mild symptoms. However, most common symptoms of Zika virus included fever, rash, red eyes and joint pain.  People prevent themselves from getting infected with Zika virus by wearing long-sleeved shirts, use insect repellent, stay inside their house and use protection (condom) during sexual activity. This is a primary channel because it is a web-based media and it match the inform goal.  

3. Change behavior-Four campaigns, one idea: secondhand smoke

http://osocio.org/message/four-campaigns-one-idea-second-hand-smoke/

Four campaigns, one idea: second hand smoke is a great example of change behavior goal because they want to send a message that smoking is not good for your health.  Smoking is bad for the smokers; however, it is worse for the people who are surrounding a person who are smoking.  Second hand smokes are more deadly.  Parents should be aware that it is not a good idea to smoke in front of your love ones especially your kids because the kids will get health problems such as lung cancers, heart disease, stroke, asthma and diabetes. This is a social or web-based channel and it match the change behavior goal intention.

4. Entertain- anti smoking commercial

https://www.youtube.com/watch?v=B1DNoole3Wo

This is an example of entertain goal because it is a short movie clip teaching people that smoking cigarette would affect everyone not just the smoker.  There are 22 million children are exposed at second hand smoke everyone.  The little in this movie clip developed asthma when she was six years old because she was surrounding with her mother who smoke cigarette every day.  At the age of 12, she had to use asthma inhaler and began smoking at the age of 23 because cigarette contained nicotine which are very addicting.  This movie clip want to send a message that smoking cigarette is very bad for your health especially the people who are living next to you.  Second hand smoke is lethal and it could lead to bronchitis, lung cancer and stroke.  It is not a good idea to smoke but if you decide to smoking cigarette; you should smoke somewhere away from your loves one especially kids.  Think of your love one and quit smoking!  This is a media channel and it match the entertain goal pretty well.  

@globalcommunicationproject

[simplytheadventurous-blog]

Entertainment Education Research, Activity # 1, PH 402

https://www.youtube.com/watch?v=xrkPe-9rM1Q

        This video clip is an entertainment type of communication because it is mainly use for enjoyment; even though, Hillary Clinton was the candidate who got interview.  It provides very little information regarding about the president debate such as Hillary Clinton will become the first female and white president if she win the election. Hillary Clinton want to improve the economy by providing more job opportunity and raising the incomes.  On other hand, there are some unrelated to the president debate such as what Hillary do if she got pregnant and did Trump wrote his own wedding vows.

http://www.npr.org/sections/health-shots/2016/09/30/496059009/cdc-tells-men-at-risk-of-zika-to-put-off-babymaking-for-6-months

           I believed that this article is a informal campaign mass communication because it provide addition information regarding the Zika virus on how it can cause variety of birth defects when a women who get infected with Zika virus when she was pregnant such as small head or damaged brains. Zika virus spread from one person to another through sexual contact or from a transfusion (Announce).  Men who may been exposed to Zika Virus should wait at least months or long before trying to conceive a child with a partner regardless if they ever had any symptoms.  In addition, they should limit the amount of sexual activity in order to prevent Zika virus or spreading and getting infected (Activate).

@globalcommunicationproject

[icecreampublichealth-blog]

Sources Research Activity # 4, PH402

Any type of Texting and Driving PSA videos always make me remember to not use my phone when I’m driving. This latest PSA video has young adults discuss their reasons why they text while driving (something which I am still guilty of doing from time to time). One of the young men had asked themselves why are they even checking their phone, but still continue to do the action anyways. It’s frustrating to watch, but I’m just like these young adults who look at their phones while driving due to: boredness or FOMO (fear of missing out). The source of credibility are peers around early 20s/college years, which makes this video very relatable and provokes fear because I could potentially harm a family if I don’t stop texting while driving. After taking so many public health classes that aims to reduce the use of cell phone usage for drivers, I’ve been leaving my phone either in my backpack or the back seat to avoid wanting to look at my notifications. 

When Supersize me came out my boyfriend and I had felt disgusted about eating fast foods. Although we typically make food at home or eat healthier options when we do dine out, I can’t help but think of this documentary or reference it when I’m out with friends or family who want to eat at Jack in the Box or McDonald’s. Not saying that there is anything wrong with these restaurants and understanding that moderation is key to a healthy balanced diet, but it just was not the same after watching this documentary. If I do happen to eat at a McDonald’s I would order something from the dollar menu (small fries, 4 piece chicken nuggets) rather than a full on McDonald’s meal and super large fries which contains high levels of trans fat that is not good for your body and increases LDL cholesterol levels.  I felt that the source of the narrator, Morgan Spurlock was credible in that he was just a regular joe eating McDonald’s for a month. I have friends who eat McDonald’s almost every day as well and to see this person documenting that eating habit for a month because of his choice for the documentary is realistic than hearing a personal trainer say those foods are bad for you.

@globalcommunicationproject

[simplytheadventurous-blog]

I agree with you that Texting and Driving PSA videos remind everyone not to text and drive because it put yourself and other people endanger.  Wait for it…this could save your life PSA video really impact me because of Jaycee’s story in which both of her parents got killed and she was in the hospital for two months fighting for her life. She also spends two months in therapy learning how to walk and talk again.  This accident change Jaycee’s life forever. This accident could have been avoided if the driver was not using his cell phone and pay attention on the road. People are using their cell phone to take selfies, changing music channels, checking text messages from their friends are completely inappropriate because they are not keeping their eyes on the road which lead to major accidents.  After taking public health classes, I learned that I should not be texting or using my phone when I am driving because it is very dangerous. I am putting other peoples’ life in jeopardy even worse taking somebody love ones away from their lives.  Please don’t text and drive.  

@globalcommunicationproject

[icecreampublichealth-blog]

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

[simplytheadventurous-blog]

I agree with you that Kylie Jenner is not inappropriate for being the spokesperson for “Fit Tea” because she is female celebrity who have a personal trainer and exercising regularly to stay in shape.  In addition, we do not know if she is actually using the product or not; however, she is getting paid very good for promoting “Fit Tea” product. Detox tea contained senna which is use for treating occasional constipation and contain chemicals which irritate the large intestine to cause a laxative effect.  Many young girls who want to have a body like Kylie may consume “Fit Tea” without realizing that it might not give them the body that they are desire for but instead getting sick from using senna seed too long.  Big companies used good looking and thriving celebrities to sponsor their products.  They only care about making money rather concerning about customers’ health.      

@globalcommunicationproject

[simplytheadventurous-blog]

Sources, Research Activity # 5, PH 402

http://www.shape.com/blogs/shape-your-life/iamperfect-backlash-perfect-answer-victorias-secret-perfect-body-campaign

       Victoria secret “perfect body” campaign causes rage and frustration from women all around the world where their bodies are different from the model.  Women found that this campaign is unpleasant.  Women and girls came in all shapes; sizes and color declare love for their unique bodies. According to Frances Noir all bodies are perfects even if it is fat, skinny, tall, disfigured, scarred or burn. Victoria Secret would be more beneficial if they are able to use this different body type’s model to reveal the truth beauty of women which would be more acceptable source for their target audience.

@globalcommunicationproject

[simplytheadventurous-blog]

Sources, Analysis Activity # 1, PH 402

https://www.youtube.com/watch?v=DX9JR1A7rf0&feature=youtu.be

        This DUI ad featuring actress Helen Mirren does not have much credibility because she mentioned that people who are driving under the influence of alcohol is bad.  She stated that these drunk drivers are useless oxygen self coward and scientist will not use their brain for science research.  Your family will be happy and proud if you don’t drink and drive.  In addition, you will not put other people endanger.  However, she concluded her speech by hold a bottle of Budweiser which I don’t think that it is appropriate.  

@globalcommunicationproject

[simplytheadventurous-blog]

Sources,Research Activity # 4, PH 402

http://www.justfacts.com/guncontrol.asp

       The sources in this website are regarding about gun control.  There are different types of guns: handguns, rifles, shotguns and firearm.  In America, gun control laws should be stricter because there are so many murders committed by guns.  In 2014, around 9,675 or 68 % were committed by firearms.  Guns should be mainly use for protection rather than using them to kill innocent people.  The target audiences are gun users and it is credible to them because they have better knowledge about gun and how to use it affective/correctly. According to 2013, Gallup poll, people buy and use gun for protection against crime, hunting and target shooting. However, other people are using gun to commit crime and murdering other people.  For example, in Chicago, young teen used guns for robbery and killing innocent people.  

https://www.youtube.com/watch?v=6dukcOQ5DJQ

         In this movie clip, they are mainly talking about gun control.  According to the US Bill of Rights, people have the right to bear arm.  It stated that people should have the right to have gun in their homes to protect themselves from intruder.  About 63% of the people feel safe when they have gun in their homes.  Gun controls are not affective.  Audience would perceive gun control to be credible because Chicago has the strictest gun control; however, it has more guns violent and killing of innocent people. The author of this YouTube clip believes that the semi gun AR-15 which can shoot 45 bullets in minute should be ban because it can be a massive murder weapon.  Semi AR-15 was used at Columbine High School massacre and San Bernardino shooting massacre killing many innocent people.  It should be completely ban.

https://www.youtube.com/watch?v=u8ur_1VQP6Q

        In this YouTube clip, it was mainly debating regarding should assault ban remain ban or not.  It talk about the Orlando Nightclub Massacre killing 49 people and injured 53 people using Sig Saucer MCX semi-automatic similar to the AR-15. The US marine in this video clip believe that assault weapon should not remain ban because people should use it to protect their family and too hunt.  This YouTube clip is targeting audience that are using assault weapon and it is credible. People should use these weapons wisely instead of using them to kill innocent lives.  

https://www.youtube.com/watch?v=lW6hwmdZbmE

        There are more 4,000 chemical in cigarettes. Smoking cigarette lead to cancer, heart problem and gum diseases.   What really impact me the most knows that 5 million of people died every year due to smoking cigarette.  In addition, second hand smoke is more harmful.  I would never want to harm my love ones or jeopardized their health.  Therefore, I never smoke cigarettes.

https://www.facebook.com/smokingisbadforyourhealth/photos/a.151939734990416.1073741826.151902718327451/169000753284314/?type=3&theater

        This image indicated that smoking cigarette is bad because it will affect your health.  Smoking will lead to lung cancer and other health issue such as stroke and breathing issues.  In order to me to look better and stay healthy, I should not smoke in the first place. Smoking cigarettes not only affecting my health but it also affects other people health who are surrounded me. Want to stay young, pretty and health then don’t smoke!

@globalcommunicationproject

[simplytheadventurous-blog]

Sources,Research Activity # 2, PH 402

In this year 2016 election, both candidates Clinton and Trump have a completely different background. Hillary Clinton held elective office from 2001 to 2009 and have plenty of political experience.  She was an assistant professor in University of Arkansas Law School in 1975.  On the other hand, Trump has never held elective office.  He was only a chairman and own Trump Hotels and Casino Resorts. Even though, both candidates had two completely background; they still have similar target audience voters.  They believe in same-sex marriage, keep God in the public sphere, make voter registration easier, vouchers for school and privatize social security. They both disagree marijuana is a gateway drug and support and expand free trade. Their target audience voters are people who believe in same-sex marriage, religious people, teacher and students and marijuana users.

@globalcommunicationproject

[thiswasagainstmywill-blog]

Messages, Part Three, Research Activity 4, PH 402

@globalcommunicationproject

Based on the four A’s of McGuire’s model, this poster only activates, but it doesn’t give any facts, or advocate for anything or announce with any hotlines or real resources.  

According to Kotler’s model, it also does a really bad job.  It does not explain why being active is even good for you.  It does advise you to get active but that’s about it.  I feel like the target audience would be children, as depicted, and the bright blue colors pop, so as far as promotion it does a good job at targeting children, simple and straight to the point.  

Overall, Kotler’s model suits this more because it at least does a good job at promoting activity to its target audience (children), and does it in a bright and capturing way.  

According to Mcguire, this poster does advise (contains facts), does activate (makes you want to exercise to benefit your body and yourself,) and it advocates why it is overall great in many ways to exercise.  

According to Kotler, this promotes well, it is super bright and eye catching, but I don’t think it has a particular audience so it fails in that sense.  The channel is the internet which is also again broad, but this is about all it has going for it.  

Overall, I like Maguire’s model for this better, it covers more ground as far as facts, and advocating and really pushing someone to exercise for a variety of benefits and making them want to do it.  

[simplytheadventurous-blog]

I enjoyed reading your comparison using Kotler vs. McGuire representation.  Your post is very distinct and detailed.  It is pretty cool that you are using the same topic for both of your examples.  I agree with you that the first image a good example of McGuire’s activate model because it tell people to get active; however, it is plain and inefficient.  It does advise people to get active and does not provide any information regarding the targeting audience.  However, the graphics was nice and it catches my attention.  Meanwhile, the second image is a better because it contain more information and easier to understand the objectives.  It advocates exercising by providing the benefits of exercising. It motivates people to exercise more because exercising would improve memory, lengthens attention span, boosts decision-making skills and improve multi-tasking.

@globalcommunicationproject

[althea16-blog1]

Message Activity Research #2

Activity 2 In terms of sights and sound I think the strongest one is with the teenage couple in which the guy was not wearing a seatbelt. To me, that is very realistic and it happens on an everyday basis as oppose to the other two which encompasses colors and sound but it is very unrealistic. It was portrayed in a gruesome way and creates fear to viewers that , that incident can happen to them as well and promote awareness and perhaps a wake up call. The Indian seatbelt advocate is ok but I think it does not promote fear at all, it has its humor which is good but people might tend to just disregard the real message and just think about it as entertainment only.

[simplytheadventurous-blog]

I totally agree with you that the ad with the teenage couple is the most effective because it portrays the consequences of not wearing a seatbelt; even though, the person is sitting in the backseat. It is always important to wear your seat belt when you are driving or riding a car because when the car gets into an accident; it will impact the whole car.  The only person who survived from the accident was the girl who is wearing her seat belt.  Therefore, wearing a seat belt is important and can save lives.  Buckle up when you are riding or driving a car!

@globalcommunicationproject

[simplytheadventurous-blog]

Message, Research Activity #4, PH402

http://www.cdc.gov/actagainstaids/index.html

Using the 5 A’s from McGuire is more effective than Kotler 5 P’s when analyzing this Act against AIDS website because the website directs individuals where they can go test for HIV and AIDS (Announce).  There is also plenty of information about risk factors, prevention, treatment and how HIV and Aids get transfer between people (Advise).  It also motivates people to get tested early for AIDS in order to prevent it from spreading from one person to another (Activate).  There are many ads and campaign to motivate all adults to get tested for HIV and know their status in order to keep the community healthy.  In addition, there are campaigns to encourage people to talk openly regarding HIV/AIDS with their families, friends, partners and their communities (Advocate).  Act against AIDS website contained multiple objectives.

https://www.prostateconditions.org/prostate-conditions/prostate-cancer

           Using the 5 A’s from McGuire is more effective than Kotler 5 P’s when analyzing this Prostate Cancer website because it direct individuals to where they are able to get test for their prostate cancer and video to encourage them to get tested early (Announce).  There are also information regarding the symptoms and risk factors of prostate cancer (Advise).  They motivate people (mainly men) to get test earlier in order to prevent prostate cancer from spreading through Digital Rectal Exam and Prostate specific antigen screen tests (activate).  In addition, there are outreach programs to help men to fight against cancer and interact with other men.  It has ads to motivate men to fight against prostate cancer ( Advocate). Prostate Cancer website has multiple objectives.  

@globalcommunicationproject