Boomer kids in particular are so wrapped up in NRFB because theirs was the first generation to have everything be disposable. As kids, they threw away everything, because that’s how everything post WWII was now being designed. (Reusing and recycling was suddenly something only desperate people did during wartime, and we’re not desperate anymore, so let’s explode the landfills as a sign of prosperity!) Boomer kids did what they were expected to do, and threw the packaging away. By nature of the beast, this made original packaging super-rare, decades later. This is not their fault. They were kids, being told by their parents to throw cardboard in the trash, where it belonged. Then, as adults, they wanted back everything they threw away.
HOWEVER… saving boxes today is one thing. I do it, myself, because when I really like a series or character, I hate to throw out anything with their likeness on it (it feels so disrespectful; I never said it was rational.) But I flatten those boxes. To never take a toy out of its packaging is whole ‘nother animal, and it’s due to the horrible combination of eBay’s rise in popularity, the Beanie Babies craze, and the 20th anniversary of Star Wars, all coinciding in the same small window of time. Seriously, around 1996/97 is when “collectibility” suddenly swelled into the fun-sucking monster it is today. And I know, because I was still finding ridiculously “collectible” shit in thrift stores, up until then, just because they were horses and playsets that 12-year-old me liked.
People equated the value of MoC 1977 Star Wars figures and MIB 1959 Barbies with the toys being sold in MUCH greater quantities in 1997. If those older toys are worth up to thousands of dollars more in their packaging, so must these new toys! We only have to wait thirty years! NO. THAT IT NOT HOW THIS WORKS. The old packaging got thrown away, the original accessories got lost or wore out and got thrown away, and only a scant few birthday presents that got forgotten in closets before they could be given survive intact. Those are rare. ANYTHING for sale on a shelf today is not. Companies learned that adding “collectible” to the labels increases sales, but as the sales increase, the real collectibility plummets because it kills the rarity that drives up the secondary-market values. Companies still try to promote artificial collectibility with short-packs, but again, those are rare by design (see: Shopkins, any action figure line with a female character. I’m sure Funko does this, too, but idgaf about their stuff, so I dunno.)
So, yeah. Buying Barbies just to leave them in the box forever is self-defeating, because thousands of other people are doing the same thing, resulting in thousands of NRFB dolls that aren’t worth shit above their original retail. It seems to me that the NRFBs that do end up valuable are the ones made rare because KIDS WERE ALLOWED TO PLAY WITH THEM and build good memories that make them want their old toys back as adults who now know how to take care of them. And because their boxes got thrown away.
Personally, I don’t want mint-in-box anything. I prefer loose-complete when I’m buying non-thrifted, or at least a damaged or opened box, because seeing the whole collectibles craze take off first-hand does affect you, and I feel guilty about being the one to “ruin” something that’s been kept “perfect” for 20, 30 years. And I know it’s dumb, but I still think about it.