It's not just the advertisers- that's definitely also part of it, but this is also the direct, targeted action of a specific christian fundamentalist group, the "National Center on Sexual Exploitation," previously "Morality in Media" and "Operation Yorkville," a political lobbying organization that campaigns against pornography, who claim "Pornographers are committing the biggest crimes of the century!"
It was*this group specifically* (accompanied by another Christian anti-porn org, Exodus Cry) that put pressure on mastercard and visa to stop facilitating electronic payment for sites that hosted nsfw material. Faced with the risk of losing their ability to process payments, the sites partnered with visa and mastercard had no choice but to agree to porn bans.
They were behind Onlyfans flirting with banning sex workers last year, and they were one of the principle supporters of FOSTA/SESTA. I can not understate just how much influence this one well connected, well funded group has.
NCOSE convinced mastercard and visa to cut ties with porn not for the sake of advertisers, but because they convinced them that they could be potentially liable for facilitating illegal activity- the exchange of CSAM, prostitution and human trafficking- happening on the porn sites they were partnered with, which in NCOSE's opinion is all porn sites, and all porn period, since they believe all porn is human trafficking.
NCOSE has been around since the 60's, but hasn't seen much success until the last decade. Their previous campaigns, focused on pushing for the enforcement of obscenity laws from the 1800's and fabricating blatantly nonfactual research about porn as a mental health crisis, were not as widely received. But they've had much more success since they've started weaponizing concern for victims of abuse and trafficking, appropriating progressive language and trading in on the white moral panic about child sex trafficking that grew directly from the "Stranger Danger" and "Satanic Ritual Abuse" moral panics of the 80's and 90's- both themselves the result of a right wing reactionary movement using concern trolling about the safety of children to rail against drugs, loud music, and tabletop rpgs.
Blaming the sanitization of the internet solely on the vague specter of "advertisers" ignores the real, nameable groups and their extremely straightforward christofacist goals. It promotes apathy, pointing at an ambiguous target that feels as impossible to combat as the machine of capitalism itself. When it's literally just these specific guys, and like two or three similar, equally identifiable organizations!
I'm not saying sites like facebook don't have a vested interest in looking squeaky clean and family friendly, but tumblr, pornhub, onlyfans, patreon and gumroad did not move to ban porn because of advertising. Tumblr has never attracted the kind of advertisers who care, and pornhub, onlyfans, patreon and gumroad don't make the bulk of their money from ads, but from user transactions, which MUST be facilitated by an electronic banking platform in order to be safe and reliable.
Tumblr's porn ban was due to FOSTA/SESTA meaning the could not continue operating unless they either dumped nsfw content or went adults only and implemented costly and draconian age verification protocols that, frankly, no one was going to put up with for a mediocre blogging platform. The others folded under pressure from the electronic banking platforms, which threatened to drop them as partners due to the pressure *they* were under from NCOSE weaponizing public opinion to create a flurry of anger and condemnation towards these companies "facilitating human trafficking."
The enemy is not hiding, we know their names! They come not in the name of capitalism (who merely rides their coattails when convenient) but in the name of puritanical Christian Fascism.
So no, it's not the puriteens. It's their parents and grandparents, on an open crusade to enforce Christian anti-sex beliefs on as much of the world as they can manage.
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