Climate change should be marketed differently
Most people really don’t care about saving the earth. All they care about is themselves and their bubble - and that’s what you need to target, you need to show them how it will change their lives. You need to engage with their fear and make them realise it’s coming for us all and they’re included in that. People don’t give a shit about animal and fauna die off, even other people are dying, they need to know how it’ll affect them.
Three points I want to mention:
- It won’t happen in our life time - For many of us now it will and it is happening now. We are already being affected by extreme weather; flooding droughts, etc. It’s getting more common. Next will be crop and livestock die-off; all processed foods and beverages would be affected by this also, think barley in beer. Coronavirus is a good example to use for how people react when they fear there will be food/drink/product shortages; they become animalistic, horde and only look out for themselves - all this whilst knowing it is temporary and there is no disruption in supply chains. Now imagine if it was worldwide crop failure and there was going to me mass affect and disruption on and to the supply chain. I imagine it would be much worse and I imagine many people would starve as a result of other peoples greed alone. When it’s all done and over and you’re slowly starving to death - remember you had a chance to prevent this.
- We can colonise other planets - Most likely not in our lifetime or before we experienced the worst of it. Even if we did; it would be a pay your way deal. Only the super wealthy could afford it and most likely because they had a part in funding it. Think 2012. The rest of us would be left on earth to continue until the end essentially. Whatever that may be, but we’d be doomed to it. Or we could make a change now.
- It’s natural process of the earth - Now this is probably my favourite because I also believe this is a natural process of the earth, a cycle between hot and cold. Although for the record I do believe we are definitely speeding up the process. Anyway; so earth has experienced many ice ages, even after periods of heat. Yes it has been to do with dust clouding the atmosphere, with mass eruptions etc. But what if it’s also to do with the oceans; as climate increases during the summer the ocean absorbs more and more heat over time. In winter; releasing more and more heat. So what if an ice age is a kind of equilibrium restorer. As temperatures rise and rise, that means the ocean would release more and more heat on a global scale; possibly releasing so much it cools the earth to a point, ‘flicking a switch’, and bringing about an ice age. Then the earth would, once again and over time, warm to a healthy climate. Moral of the story; human life would most likely not survive an ice age, dependent on severity. If not for the cold, then for the starvation mass crop and livestock die-off would cause as a result of said ice age.
So instead of ‘Save the World’ it should be ‘Save Yourselves’. Save yourselves by, not only changing the way you live your life but, targeting your attention to mass corporation destroying and polluting the environment for monetary gain. Because all they will use that wealth for is to save themselves when shit hits the fan and I guarantee you; they will not give a rats ass about helping you. Waste can be handled more efficiently, companies should pay to help restore environments they damage, we should switch to renewable energy; like you could literally never have to pay an electric bill again if you went solar. It’s not hard and there is an easy solution but it requires ‘the many’ working together to hold ‘the few’ accountable and stop the greed. If the whole population of, would be, affected people worked together for change; then it would be a reality.
Your actions will determine your fate.
















