#ads application-programming interface

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Three-Tiered Access to Facebook’s Ads API: Development, Basic, Standard

When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.

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Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners

Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.

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New Career Opportunities Daily: The best jobs in media.

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Facebook Debuts Local Awareness Ads

The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.

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