#ads api

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Three-Tiered Access to Facebook’s Ads API: Development, Basic, Standard

When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.

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Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners

Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.

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New Career Opportunities Daily: The best jobs in media.

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Facebook Debuts Local Awareness Ads

The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.

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Facebook today announced it would be migrating the now publicly available Ads API from the legacy REST API to the Graph API by January 2012.

Facebook Marketing will be sweet to 3rd party apps and developers who are working with the platform have been on long and changeful way 

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Facebook Ads Can Now Specify Any Page Landing Tab as a Destination

Amplify’d from www.insidefacebook.com

Facebook has added the ability to point ads created through its self-serve tool to a specific landing tab of a Page. Previously, advertisers could only set a Page’s default landing tab as a destination. The change will allow advertisers to run multiple ad campaigns for different tabs simultaneously.

By giving advertisers more options of where to send traffic, they’ll be able to produce better results and will spend more on Facebook. It will also increase the importance of tab applications, benefiting the growing Page management industry.

The addition follows Facebook bringing the new Sponsored Stories ad unit to the self-serve ad tool earlier this week. These options will likely become available in through the Facebook Ads API, which allows developers to build tools for programmatically creating, targeting, bidding, and monitoring Facebook ads. Investors and large marketing companies are betting that the Ads API will produce huge revenues, and added complexity in the self-serve tool will push more advertisers to seek professional Ads API tools and services.

Read more at www.insidefacebook.com

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