seen from Malaysia
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So long as people continue to use Spotify on mass and do so rather personally (and obtusely), this whole concept will never get old. Well, so long as they can theme it in a smart way each time, that is.
It’s a superb use of data and I’m wondering when and if Netflix will ever do their own take on this.
But you feel worthless either way, so who really wins here?
Subway Etiquette Ambient Advertising
지하철 문이 닫히면 소리도 닫아주세요
Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket.
Well, what if next time you went shopping for gear you were immediately put to the test?
Shoppers in Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring." [October 14 2014]
POS marketing meets ambient advertising to make an experiential execution worthy of much sharing. What's different here is that it is a rare case of a brand activation happening in-store; typically such stunts happen in locations divorced from the brand. And then, I wonder how many added sales this stunt actually yielded over the course of its roll out. Would everyone be keen to buy after such an experience?
