It's been about 9 months since the apocalyptic transmedia adventure called ZED.TO was supposed to come to an end…. and since then, it's been extended and adapted and all-over evolved, not to mention presented at venues from Vegas to NASA Research Park to TED.
This book-length exploration into the creation of the project, and my motivations to design and reflect on it as a futurist, took me just about a year to write. Hopefully it's a bit faster to read. ;)
Submitted to OCAD University for the degree of Master of Design in Strategic Foresight and Innovation. This book reflects on a research project exploring the use of transmedia storytelling techniques to materialize speculative future scenarios. It also highlights a transmedia futures project called ZED.TO, created in 2012 in Toronto by Trevor Haldenby and The Mission Business.
Available for PDF download and reading at:
http://www.scribd.com/doc/164913914/Bringing-the-Future-to-Life-Pervasive-Transmedia-Scenarios-and-the-World-of-Worlding
