Beulah London: For vulnerable and trafficked women. Our aim is to enable them to live in freedom.
Over 66,297 HOURS OF EMPLOYMENT
Ever since Beulah Founders Natasha and Lavinia embarked on a volunteer trip to India and witnessed the devastating reality of modern slavery, their mission has been to empower vulnerable women through the business of fashion.
A LETTER FROM THE FOUNDERS
Beulah’s story began in 2009 with a trip to Delhi, where we spent two months working in a rehabilitation centre teaching sewing skills to women who had been rescued from the sex trade. With this new skill came an opportunity to generate an income and build independence. It was here that we first understood the importance of providing sustainable employment to victims of trafficking to enable them to break free from cycles of abuse, exploitation and poverty.
Compelled to fight modern slavery and inspired by the fine fabrics and beautiful designs of the east, we founded Beulah, an ethical luxury womenswear brand with a social mandate: to empower vulnerable women through the business of fashion. Incorporating crafts such as hand-weaving and embroidery into Beulah’s collections provides sustainable livelihoods for vulnerable and previously trafficked women who either already possess the skills, or to whom we provide the training and tools to develop new skills. Our London-based design team carefully creates collections of timeless pieces with distinctive feminine silhouettes, showcasing our Impact Partners' craft techniques. Beulah customers feel beautiful and empowered, knowing that their choice of clothing has changed lives. We use fashion as a force for good. From supporting and nurturing ourImpact Partners, to working closely with our suppliers to ensure that human and environmental conditions are the best they can be, we are proving that it is possible to eradicate slavery and operate an ethical, sustainable fashion brand.
2020 marks Beulah’s ten year anniversary. Our first ten years has shown the incredible difference we are able to make when we come together in the fight against slavery. We are thankful to each and every person who has chosen to join us in our cause. Together with the trailblazing women who buy and wear Beulah, we’re raising the voices of marginalised and vulnerable women around the world and putting an end to slavery.
We hope you feel inspired to make Beulah a part of your story.
With love, Natasha & Lavinia
💬 0 🔁 2 ❤️ 23 · Catherine looks as though she enjoyed herself and she's wearing another pretty dress designed by the ladies at Beulah Lond
💬 1 🔁 2 ❤️ 9 · Favorite Looks Worn by the Duchess of Cambridge on Overseas Visits/Tours (22/?)
I really like most of Kate’s Beulah pieces
We're creating a sustainable, commercial, and creative vehicle that will provide an alternative livelihood to these women. We do this by providing meaningful employment to women who craft our products, and we also donate 10% of our profits to charitable causes.
co-founders Natasha Rufus Isaacs and Lavinia Brennan as they get personal, answer questions, and let us into their world of fashion, work, motherhood, and more...
NATASHA: We met a couple of times through our families, as our grandmothers were good friends and now our mums are great friends. We spent a week skiing together in Zermatt, Switzerland and decided to travel to India together later that year. Which is where Beulah all began….
LAVINIA: The brand was born out of our travels to Delhi. We spent time working with women rescued from sex trafficking, teaching them sewing skills that enabled them to create products and generate an income. We got to witness firsthand how sustainable employment can break the cycle of poverty and re-exploitation.NATASHA: A vet! I was obsessed with animals. But I was useless at Science, so it was never a go-er.
LAVINIA: I always had a passion for beautiful clothes and as a young girl you would often find me in my mother or granny's wardrobe dressing up in pieces that were about 8 sizes too big for me!I'm not sure I ever imagined myself in the industry but that love for beautiful creations, whether it be art or fashion, has always stayed with me - like Nats, I studied History of Art at University and probably would have pursued a career in that had we not started Beulah. How Beulah came about was rather serendipitous and completely unexpected - both of us with a shared passion to do something meaningful, in the right place at the right timeNATASHA: Not to worry so much and don’t be afraid to fail. It’s these circumstances that will shape you.
LAVINIA: I think the biggest lesson I have learnt these past few years is to not be afraid of failure or change. It's important to have the courage to dream big and if it doesn't quite work out how you planned, it was not quite meant to be, you just need to be able to pick yourself up and have the courage to start again/to see things differently. Something my mother has always said as well which I only value now that I am older - "in a world where you can be anything, be kind".
NATASHA: Raising a young family and running a business – it’s hard but incredibly rewarding. NATASHA: It has made me work much smarter, as time is so precious.
WHAT CAN WE EXPECT FROM BEULAH IN THE NEXT YEAR?
NATASHA: We’ve just launched a very special capsule with Ginnie Chadwyck-Healey, some beautiful styles to take you from every day to occasion. We’ll also be launching our AW25 new season quite soon!
LAVINIA: Next summer we are planning a more curated bridal offering of classic Beulah styles aimed specifically at the Bride…watch this space.
Get to know Beulah, one of the leading English luxury fashion brands dedicated to empowering women affected by modern slavery. Explore our m
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and we need to change that. we need to plant the ideas of inclusion and love for all God's children. maybe we can't fix everything. but the church will exist and it will continue to hurt people unless we change the parts where it is doing the damage. and we can see movement!
staying in the church and in this fight to make things better for all the queer kids coming up, for all the people who deserve something better, or even just from a desire to see the church align more with the gospel, isn't just a valid choice. it is an exceptionally brave and high-impact choice.
