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Canellecitadelle @Canellelabelle
The British public is a hard public to win over. We judge harshly first and are cold and guarded first. But once, you have earned a spot in our heart, you have earned one in our home; and this is exactly what Catherine has done with 2 decades in the spotlight.
OLIVIA DEAN: From her earrings and necklaces to her handbags and coats, the Princess of Wales is championing little-known British 'mumtrepre
I bought this Gap sweater! (My only Black Friday purchase because I’m not much of a shopper)
The Kate Effect
Beulah London: For vulnerable and trafficked women. Our aim is to enable them to live in freedom.
Over 66,297 HOURS OF EMPLOYMENT
Ever since Beulah Founders Natasha and Lavinia embarked on a volunteer trip to India and witnessed the devastating reality of modern slavery, their mission has been to empower vulnerable women through the business of fashion.
A LETTER FROM THE FOUNDERS
Beulah’s story began in 2009 with a trip to Delhi, where we spent two months working in a rehabilitation centre teaching sewing skills to women who had been rescued from the sex trade. With this new skill came an opportunity to generate an income and build independence. It was here that we first understood the importance of providing sustainable employment to victims of trafficking to enable them to break free from cycles of abuse, exploitation and poverty.
Compelled to fight modern slavery and inspired by the fine fabrics and beautiful designs of the east, we founded Beulah, an ethical luxury womenswear brand with a social mandate: to empower vulnerable women through the business of fashion. Incorporating crafts such as hand-weaving and embroidery into Beulah’s collections provides sustainable livelihoods for vulnerable and previously trafficked women who either already possess the skills, or to whom we provide the training and tools to develop new skills. Our London-based design team carefully creates collections of timeless pieces with distinctive feminine silhouettes, showcasing our Impact Partners' craft techniques. Beulah customers feel beautiful and empowered, knowing that their choice of clothing has changed lives. We use fashion as a force for good. From supporting and nurturing ourImpact Partners, to working closely with our suppliers to ensure that human and environmental conditions are the best they can be, we are proving that it is possible to eradicate slavery and operate an ethical, sustainable fashion brand.
2020 marks Beulah’s ten year anniversary. Our first ten years has shown the incredible difference we are able to make when we come together in the fight against slavery. We are thankful to each and every person who has chosen to join us in our cause. Together with the trailblazing women who buy and wear Beulah, we’re raising the voices of marginalised and vulnerable women around the world and putting an end to slavery.
We hope you feel inspired to make Beulah a part of your story.
With love, Natasha & Lavinia
THIS IS ONE BILLION:
DID HE MENTION WHERE HE IS GOING TO LAUNDER IT FROM?