Dear Yelp,
We'd like to contempt about the lack of ways to remove a defunct business from your website. Kindly consider the following episode:
Having just spent a solid hour on the BART, the only reasonable way to steady our nerves was a glass of fine whiskey. Laphroaig being our particular favourite, we had no choice but to find a BevMo. Thanking Reality for geolocation, the Yelp app came up with this as the nearest BevMo location:
http://www.yelp.com/biz/bevmo-san-bruno
A click sent us to Google Maps, and another engaged Google's eerily cheerful navigator, always happy to make us Turn Left. And Then, Turn Left. Sidenote: what's cheerful about that, Google? (Also, what's up with "dest-oh-nation"? [fixed in current version])
In any case, our need was black and dire, and thus we suffered the traffic jams and arrows of outrageous fortune, at last arriving here:
Needless to say, it is difficult to get whiskey at Wells Fargo. But then, we checked the address - we'd been sent to a wrong parking lot! Manually punching in the actual address found on Yelp, we checked Google Street View - the BevMo wasn't there either. So what gives, Yelp? What!?
We then looked at the Yelp entry comments - a top one mentioned the BevMo has moved closer to their home, in passing. You will agree this is hardly efficient, or convenient - which is, at least theoretically, the point of a mobile app in the first place.
Resolutely braving another half an hour of traffic jams, we found our quarry at another BevMo location, much to our merriment.
We barely managed to arrive home in time, thanks to Yelp's failure to do its damn job. Thus, we'd like it to implement some kind of "Page out of date" tagging, if nothing else – which should be made especially prominent in the Yelp mobile app.
Ugh,
Contemptuously Thirsty in the Bay