Personalisation Kills Choice
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Personalisation Kills Choice
Personalisation Kills Choice: Why AI Knows You Too Well
The way things are today with so many divisions among us, sometimes it seems like we can’t even have a discussion about what’s going on in the world without being at each others’ throat. Today, we’re going to talk about that on the Lean to the Left podcast. Our guest is Corey Nathan, host of the popular podcast ""Talkin' Politics & Religion Without Killin' Each Other," who's work is focused on collaborating with people across religious, political and social divides to help understand and repair some of our culture’s rancor. Corey started out as a stockbroker by day while studying at a theatre conservatory at night. Since then, he’s been an entrepreneur with one foot in creative pursuits having built such endeavors as a niche executive search firm; a theatre and film ensemble; a residential and commercial service company; a 501c3 to help folks during the pandemic; and most recently a new media/content company. Corey’s growing audience has been enjoying the engaging, provocative and fun conversations about these subjects on his podcast. During our interview, we talk some politics with Corey saying he thinks Ron DeSantis will flame out in his quest for the GOP presidential nomination, that Donald Trump will emerge as the nominee, but that former South Carolina Gov. Nikki Haley and former Rep. Liz Chaney are interesting alternatives.
Filter bubbles: resultado de una búsqueda personalizada en donde el algoritmo de una página web selecciona, a través de predicciones, la información que al usuario le gustaría ver basado en información acerca del mismo (como localización, historial de búsquedas, y elementos a los que les dio clic en el pasado) y, como resultado, los usuarios son alejados de la información que no coincide con sus puntos de vista, aislándolos efectivamente en burbujas ideológicas y culturales propias del usuario.
https://www.youtube.com/watch?v=doWZHFnVPQ8
https://es.wikipedia.org/wiki/Burbuja_de_filtro
(via Does Facebook Really Affect How You See The World? - YouTube)
Why is chronological order not "the most relevant experience for the user"?
Because they don't want it to be?
Social media uses a mixture of social and technical filters (algorithms), to mimic and facilitate our own cognitive abilities, by filtering out what they think we do and don't want to see, which is assessed by those we communicate wit, follow etc. But why do they want to herd us like sheep into a pen - well perhaps to create filter bubbles.
Filter bubbles are biased towards us, by reinforcing our own opinions through what we view online, although this might sound great, it actually narrows our perspective, and doesn't allow us to easily view anything outside our 'bubble'. This then allows the internet to build up more personal profiles about us, to programme out beliefs, and gather more data for themselves.
SO I would argue that this is not the most relevant experience for the user, but actually the most relevant experience for the creator.
What do you guys think?