BLIND EYE THEORY
So, I highly doubt Fidds was comfortable just using the memory gun on people without their consent (though, we do know he used it on Ford at least once), so I think he'd try to use it for good at first. If he knows someone has seen the Horrors™, he'd offer to erase it from their minds.
But, of course, I don't think very many people would be comfortable with it, so it's sorta like a small business with returning customers, if that makes sense.
Blind Ivan, who he met at the carnival, I do see being comfortable with stuff like that.
At first, they start the way Fidds envisioned, by spreading the word about the Society and recruiting people. But, they don't use the gun as responsibly as Fidds intended (not to say he was responsible with it, either. They were just. worse.) and they started wiping the minds of people without their consent. And when Fiddleford tried to step in, they basically overthrew him. Cuz like, at what point did he stop using he gun? Why were his memories chipped?
I think they purposefully chipped it like that to prevent him from gaining back his memories and stopping them. Cuz if their founder was against what they were doing, then they'd be in the wrong, but no, they were doing a good thing, right?
During that last confrontation, I think Fidds realized just how bad this all was and realized that he had fucked his mind up reeeally bad. And he tried to take the gun from Ivan, and in retaliation, they wiped the Blind Eye from Fidd's mind.
This could also explain why no one remembers who the founder is. Like, it's played for laughs in the show, but Ivan should remember if no one else does, right? So if they were close, then had a confrontation that resulted in the Society getting wiped from Fidds' memory, it would be a massive betrayal to Ivan.
I could 100% see him wiping Fiddleford from his mind, and the rest of the Society. They were so addicted to using it to ease pain that they didn't even think twice about it.
Kinda funny, looking at it like that. This thing was invented to ease pain and erase bad things, but ultimately caused more pain in return.











