thinking about heated rivalry's current mass hypnosis/marketing extravanganza with back arches on the jimmy fallon show and sex scenes on the hockey game jumbotron and straight hockey podcasts talking seriously about queer romance as a genre to analyse (ilu what chaos podcast) and. how literally only 5 years ago Honest Trailers was doing "ironic homophobia" in reaction to the Old Guard. and how it was still considered acceptable back then for performatively neolib-progressive white straight men to go "ewwwww" at the Big Damn Gay Kiss when queerness in action movies and sff was highly rare, and have their single black queer token minority yell "oh my god that's too gay!! i'm GAY that's too gay!!!" in their trailer reaction. like, that was in 2021. maybe progress isn't linear but....something something, it does inch forward with time
