The IPA craze is such a wild phenomenon. Other culinary trends in America often have an underlying cause revolving around agricultural economics--Reagan's sugar quotas along with the corn subsidy leading to HFCS in everything, bacon craze coming out of the pork lobby, the Dairy Council or whatever it's called making milk a staple and keeping the breakfast cereal industry ascendant--but IPAs? A bunch of dudes just got together and decided to be wrong.















