What are keywords, key phrases, and long tail keywords?
Keywords: Keywords are ideas and topics that define what a website’s content is about. In terms of SEO, they're the words that searchers enter into search engines, also called "search queries."
eg. if you were looking to buy a new car, you might type something like “car”, and brand name like “Toyota”, “BMW”, “Audi” are your main keywords.
keyphrase: keyphrase is the search term which is a combination of those keywords that a website most wants its post or page to rank for, so when people search for that keyphrase, they should find it.
eg. if you were looking to buy a new car, you type something like “car showroom near me”, “best car to buy”, “which is the best car in new york city” are your keyphrases combination of keywords.
Long-tail keywords: Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
eg. the keyword “car” is a “head” keyword because it gets 400k searches per month. The keyword “which is the best car to buy in 2022” is a long-tail keyword because it only gets 100 searches per month.
Hi! myself Raduwan Ahmed. I'm a professional digital marketer, especially an SEO expert. SEO is one of most favourite things of me in the w
