Leroy-Merlin - Life’s Adventure - Reynald Gresset 2017
This piece, directed by Reynald Gresset, shows a house sailing on water--through idyllic and rough patches--to illustrate the phases that a couple goes through when renovating its home. Conceived for home improvement store Leroy Merlin, “Life’s Adventure” was directed by Reynald Gresset via production house La Pac. (Gresset is handled in the U.S. by RESET Content.). It was released in March 2017.
The project entailed that scenes by shot three times: first on dry land, another time on a moving set and then finally on water. Taking place over a stretch of seven days in South Africa, the shoot was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and touching emotions.
Reynald Gresset’s approach to filmmaking is led by his desire to understand the personal dimension of a story and to capture with his camera meaningful fragments of human experience.
Naturalism and a photographic sensibility in the use of light infuse Reynald’s aesthetic with the patina of life. His is a lucid and yet poetic look that translates on screen into visually sophisticated, cinematic, and truly vibrant imagery.