Gonna transplant some discourse over from Twitter about this NYT article on Millennials & Harry Potter:
This is not a good article. It is describing an obviously true phenomenon - Gen Z kids aren't as gung ho about Harry Potter as Millennials are - but attributing that to the fact that the appeal of the series is steeped in the politics of 90's liberalism:
That’s why millennials like Harry Potter a whole lot more than younger generations do. The story captures a worldview that is no longer attractive to young people jaded by the experiences of economic decline, political polarization and spiraling identity politics. They have fallen out of love with Harry Potter because they have fallen out of love with the worldview the series represents. Which is to say that young people have fallen out of love with liberalism.
So this argument is pretty dumb because, well, I've read the books; obviously the politics are not the appeal? But to take this argument seriously, it is pretty dumb for two more objective reasons. One is that Harry Potter is still incredibly popular - something the article itself admits to, even it tries to couch it in riding on the coattails of its Millennial success. But that isn't really true, as Harry Potter is still one of the most read children's books in the Anglosphere. If you are going to say something like:
You don’t see this [decline] with fiction like “The Lord of the Rings” or “The Chronicles of Narnia.” Sales of those books may rise and fall in response to new film or TV adaptations, but those franchises aren’t bound to a particular generation in the way that Harry Potter is bound to the millennials.
You should probably prove that the Lord of the Rings books are selling much better than the Harry Potter books today! But you can't, because while sources disagree (this info isn't public) they are at least tied and Harry Potter is probably selling more. (Let alone the Chronicles of Narnia, lmao) The relative decline from the release-era peak requires no explanation; the same thing happened with Lord of the Rings, which absolutely was catapulted into new cultural relevance by the 2000's movie trilogy.
The other hole in the argument is that while a longer term generational decline is quite possible - maybe Harry Potter won't have the staying power of Lord of the Rings, it isn't as good of a book series after all! - the book's political themes are not going to be the cause of the decline because it had almost nothing to do with its success. After all, the book series was a global phenomenon well outside of the epicenter of 90's liberalism! As Tanner Greer outlines:
Look, I lived in China. I taught English literature there. An entire generation of Chinese kids was obsessed with these books. They were obsessed with them despite the fact that none of the things this essay says about '90s liberalism applied to them. Their political ideals were not, and are not, the political ideals of millennials in America and Britain. Their sense of good and evil is different. Their memory of WWII is different. And yet they loved these novels.
Another commenter in this discussion noted that the series was serialized in Urdu in newspapers in Pakistan! Pakistani readers in, uh, 2002 did not buy into "political liberalism", to put it lightly.
As Greer also comments on, the article is making a hash of both its timeline and its object of reference; it is confusing readers with fandom. The fandom for Harry Potter was a peak of intensity that Millennials experienced that, obviously, Gen Z never will. But fandom is always a pretty small slice of the readership of a book; it does not define its legacy. And in this case, it is a deeply unrepresentative slice, because Harry Potter has the unique honor of being the ur-fandom that shaped the newly-born internet of the 2000's. There are a lot of reasons why this happened that are outside our scope here; but the result was that being an online nerd in ~2005 meant Harry Potter was the foundational point of reference for anyone who was even adjacent to being a nerd. There are probably years where literally the majority of fanfiction being written online (in English) are Harry Potter fics. Gen Z is clearly incapable of experiencing that.
And more importantly, in this era it was a pretty apolitical point of reference. The 2005 internet definitely leaned liberal; but it was not the political battleground nerd spaces would become in the 2010's. The political memes of Harry Potter were generally backdated onto the series as time went on. This stuff:
We interpreted our politics through the lens of the wizarding world, comparing those we disagreed with to the books’ main villain, Lord Voldemort, and carrying signs with slogans like “Dumbledore’s Army” and “Hermione wouldn’t stand for this!” at Women’s Marches.
Is all Trump-era meme shit. They couldn't cause the success of the books unless they had a Time Turner (zing!).
But while the article itself is making a hash of things, there is a very oblique version of this argument around politics that is more fruitful. Why were Chinese and Pakistani kids reading Harry Potter in such droves, after all? Is it because the books were truly that universal in their appeal? To some degree, yes - JK Rowling is no literary savant but she absolutely knows how to spin a good yarn for a children's book. The series could never have maintained its momentum if she didn't. The books aren't good enough to achieve what they did alone though; no book is.
Instead they had the fortune to be published in the 1990's... the peak of the era of Pax Americana that defined modern liberalism. The United States - and therefore culturally the Anglosphere - was at a new height of economic & cultural dominance. The USSR was gone, Hollywood was running roughshod over global film, and the new technology of the internet was spreading across the globe but was primarily housed in the US - supplementing culture but not yet displacing the old centers of cultural power. The Harry Potter books became the most successful books in the Anglosphere, and that definitionally meant they were the most successful books in the world. People in China & Brazil wanted to read them as organic readers, for sure. But they also wanted to be "in the know" about the hot new thing. The thing everyone in this new era of mass media was talking about. You had to read it, because "the whole world" was - and the world had the liberal West at its core.
The world has moved past that now - megahits in China frequently outearn American hits and neither side notices, everyone is now in their own cultural microbubbles of K-dramas or 90's Indie music, and so on. The economics of culture in both within and between countries has changed dramatically. I think it is possible you will "never" have a success quite like Harry Potter again, because the world that enabled it is gone.
Harry Potter doesn't owe its success to the themes of 90's liberalism in the books. It owes its success to the politics of 90's liberalism in the world.












