Is it bad to have been promoting different portfolios to ADs over time? What I show on my website always changes significantly between promos. I don't think it's a clear, linear, "This artist is becoming better" progression either. I feel like i'm sort of rotating between 3 or 4 styles that just haven't really gelled yet. But in the process may be torpedo-ing my image.
Art Directors are like very forgiving elephants: We remember, but we also don’t hold it against you. I hire a lot of artists that I’ve seen develop over a few years. I don’t hold their past against them…but I also can’t hire then until I see that their portfolio is a solid body of consistent work. It’s like a pro sports team having minor league teams to farm talent.
As for linear progression…usually it only looks linear in hindsight. Right now you’re just in the messy developmental stage. Trying a bunch of stuff on before you start to synthesize it into one looks. Have you read the blog post on how to figure out your style? it might help…
(And if you don’t know what makes up a good portfolio, then check out our Onesheets or Bootcamps.)
—Agent KillFee
