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NBA forever. My friend Maggie shared this with me & I loved it. To be honest I even got a little emotional (in a good/happy way? I shouldn't have shared that). How fun would it be to see Charles Barkley match-up against Carmelo Anthony?

#NBA forever #sports #basketball #NBA

Christmas Day Nostalgia

It might come as no surprise, that the biggest consumer holiday, produced a top notch advertisement for a product. But this is no tangible product, it's a commercial advertising the NBA's Christmas Day game's on TNT. TNT set out on this conquest to turn watching the NBA on Christmas Day into a "thing." Through the use of nostalgia and an emotional musical track they create, in what is my opinion, an extremely successful emotional appeal for their product.

Nostalgia is what makes this piece so strong. A problem this video seems to target, is that older generation NBA fans can't connect to this generation's NBA. A common problem is that the new generation is generalized as show-boaty and greedy by the older generation. Yet through the use of nostalgia, the new generation appears hand in hand with the older generation, in a sense, passing down the crown to the up and comers. By showing the two generations working together, the commercial puts both sides as equals. It shatters stereotypes as Michael Jordan fist bumps Derrick Rose; Magic Johnson storms the court with Kobe Bryant; Dirk Nowitsky defends Larry Bird; Lebron James posterizes Patrick Ewing; Blake Griffin soars over Hakeem Olajuwon; and Larry Bird again dishes it to Ray Allen for one of his infamous pocket 3 pointers.

What this does is creates connections in your mind to the possibilities. What if these guys played with/against each other back in their prime? How would they measure up? The commercial doesn't try to tell you what to believe, it leaves it up to it's viewer. What this does is create a conversation,

"Oh man did you see Blake throw it down over Olajuwon?"

"No way man Griffin could never do that."

and you start to discuss the NBA. In doing so a mist of nostalgia is sprinkled in the air. You're taken to times in the past, watching John Stockton and Karl Malone in their prime with your father, Charles Barkley's spurt with the Suns when they came into town, all these sentimental memories are conjured up from this old footage.

To really drive the video home, the use of music hits a heart string at just the right pitch. A gentle acoustic guitar opens up strumming a beckoning heart felt chord at a low volume. The vocals come in with a trustworthy tone gently calling attention to his voice. He chides, "Play on children, like it's Christmas Day/I want you to live forever, underneath the sky so blue," adding a youthful appeal to the video. It asks, remember when you were young and looked up to these players? Pretty soon a piano comes rolling in slowly and the video starts streaming. The squeaks of their sneakers adds a realistic touch. The crowd roars quietly as a choir belts it out behind the vocalist. It fades out just as purposefully as it entered, as the still appears saying, "NBA Forever/ TNT."

#NBA #TNT #NBA Forever #Christmas Day #Nostalgia