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Facebook could launch two dozen 'TV-like' original shows in June
Facebook could launch two dozen ‘TV-like’ original shows in June
Facebook could launch two dozen ‘TV-like’ original shows in June
Facebook might be getting ready to make its video dreams a reality: According to Business Insider, the social network plans to launch two dozen original shows in June. Its no secret that the company has been looking for partners that can create unique programming since 2016 and even tapped CollegeHumor co-founder Ricky Van Veen to…
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The dollars programmers earn from YouTube’s ad-selling efforts range widely. But many big publishers say that after YouTube takes its 45 percent cut of the ads it sells, they frequently end up keeping about $2.50 for every 1,000 views their clips generate — that is, if their video generates a million views, they get $2,500. Other publishers say their split can be as high as $10 per 1,000. Those rates were supposed to improve in the last year, in part because of YouTube’s splashy effort to create advertising-friendly “channels” by advancing programmers like Big Frame millions of dollars to make exclusive shows for the site. Last May it hosted a glitzy “Brandcast” event in New York, where it brought out stars like Jay-Z to sell marketers on the idea that YouTube should command TV-like dollars. Instead, according to people in and outside of YouTube, last year the site ended up with a glut of inventory, which put even more pressure on ad rates. Last fall YouTube invited top programmers for a sneak peek at YouTube Space, a glitzy new production studio it built in Los Angeles; at the event many of them took the occasion to gripe about the site. “Every single person in the entertainment group complained to [YouTube content executive] Alex Carloss: ‘We’re not making enough money’,” says an attendee.
YouTube Programmers Complain About Video Advertising Dollars - Peter Kafka - Media - AllThingsD
