#personal mythologies

[voluptama]

mutual appreciation

© Ben Smith

[tautline-hitch]

From A Guide to Shipwrecks along the West Coast Trail, R.E. Wells, 1981.

[giradiscosmkii]

TOLOUSE LOW TRAX + DON'T DJ + PERSONAL MYTHOLOGIES  Viernes 31 de Marzo a las 00h en Sala Caracol, Madrid  Anticipadas €10 en El Almacén de Discos, Bajo El Volcan, La Integra y Molar  Post Club y Giradiscos salen de sus dominios invernales en Atapuerca para evidenciar su neandertal predisposición genética al canibalismo y a la autofagocitación, en lo que será un acto de hibridación poliestilística musical también llamado ritual primaveral del after party del Electrónica En Abril, y ríanse de Gauguin. Este evento está diseñado para exploradores de la densa jungla electrónica y se recomienda acudir con monóculo, fusta y casco Pith inglés, y ganas de acabar más perdido que Livingstone y Stanley en unos autos de choque. TOLOUSE LOW TRAX Salon des Amateurs, Düsseldorf "Lo primitivo en mi música está relacionado con algo simple, que no tiene que significar necesariamente minimal. Trabajo con mucha sencillez, prefiero reducir mis posibilidades. Las limitaciones ofrecen mucha libertad." La ética de Tolouse Low Trax aka Detlef Weinrich se ramifica en sus múltiples releases en sellos como Idle Press, Infiné, Karaoke Kalk, Kunstkopf, Neubau, Themes For Great Cities, Antitote o Cómeme. El productor alemán es, desde luego, un veterano. Miembro activo de Kleidler y además el hombre tras el infame club de Dusseldorf Salon des Amateurs. Sus producciones como Toulouse Low Trax exploran la elegancia afro barroca a través de oscuros arpegios, lentas hipnosis vuelven los géneros entornos difusos en los que es fácil perderse, y para cuando quieres volver, es demasiado tarde. Don't Dj Berceuse Heroique, Berlín Don’t DJ es el alias de Florian Meyer, parte de The Durian Brothers. En solitario produce composiciones minimalistas basadas en en la “musique acéphale” -un sistema métrico que no tiene un punto de inicio distintivo consiguiendo que el oyente de esta forma este constantemente variando su enfoque métrico para descubrir distintos puntos de escucha dentro del mismo arreglo-. Se trata de un experimento de búsqueda e inspiración más allá de las fronteras culturalmente sugeridas de como percibimos la realidad. Además de sus creaciones para sellos como Berceuse Heroique o Diskant, recientemente acaba de publicar en el sello DISK el EP Paradon't, que puedes escuchar aquí. Florian Meyer es también un DJ excepcional, mezclando con suavidad la infinidad de géneros que conforman sus eclécticos sets. Personal Mythologies Hooded Records, Madrid La primera referencia de este productor salió a la luz el pasado año en el sello madrileño Hooded Records. Emergiendo de las profundidades del caos, Personal Mythologies otea el horizonte y asiente con la cabeza. Creador de relatos, óbice de trampas e innumerable selección de hechizos. Suflé variado y piloto automático para el alquimista emancipado. Cuando encara, politono y desbarre. Incasable peregrino, poderosa fuerza, regulador del equilibrio, eterno conocedor del caos.

[kiendenier]

Narratives: Personal Mythologies as Identities in the Time of Digital Era, Through the Work of Nan Goldin.

Today, our society seems to be centred on the figure of the individual and the concept of identity has become one of people’s main concerns. By looking at Nan Goldin’s practice, I will analyse contemporary ways through which people build a personal mythology as identity.

The term ‘mythology’ comes from the ancient Greek mythos which means a tale, a story – Herodotus links it to the idea of lie, of invention[i], it is from a distant source, and anonymously provided to us; and lógos: speech, word, related to the idea of truth, of rhetoric, and of an identified author.[ii]

Considering the narrow scope of this essay I will surface only briefly the factor of the Internet through the bias that the issues linked to photography has taken a physical and more radical shape with the Internet and social media.

I will develop my reflexion in two parts, firstly the making of an identity through aesthetic, in which I will explore the importance of photography as a way to archive one’s self, its role as a trigger for self awareness, and how both these factors lead to the emergence of aesthetic in one’s life. Secondly, I will explore the making of a persona, through the creation of a personal mythology.

***

The creation of photography in the 19th century introduced the idea of one’s life archiving, at least among the bourgeois class. Technical leads soon permitted the general public to benefit from it, notably with the creation and the sales of the Kodac (1888), the Instamatic (1963)[iii], and today when every phone has a camera integrated. Photography is linked to the ideas of representation, preservation, remembering, and to an extent understanding.[iv] As Christian Boltanski puts it during the exhibition Documenta 5 in 1972, ‘it’s a fight against death’, the attempt to ‘capture a moment, to keep hold of something’.[v] It is almost spiritual, or at least it is certain that photography captures something of the subject, a part of its identity.[vi]

Nan Goldin viewed photography as a way to both archive her life and to preserve, almost literally, her friends’ existence. Her practice is defined by the fact that she recorded, archived, ‘mirror[ed] her own life’[vii] through a specific and repetitive process: ‘constant picture taking’[viii]. This archiving process emerged following her belief, or tragic desire, that “if [she] photographed anything or anyone enough [she] would never lose them”.[ix] Tragic because, along with Boltanski, they came to realise that photography “doesn’t stave off mortality, […] it doesn’t preserve a life.” [x]

Nowadays, individuals have access, through their phone, to a camera and thereby to the possibility of taking immediate photographs; and via Internet and social media such as Facebook, to a virtual, unlimited space to stock their images. Facebook serves the function of a photo-album, except that the process of filling is easier and quicker. Indeed, no need to develop, print the negatives, just upload them. There are barely any costs. It serves the purpose of preserving one’s memories, through archiving a constant picture taking of one’s life. The omnipresence of photography and social media has made this process of archiving a central – if not the central – issue in one’s life.[xi]

Jean Baudrillard declares that photography in itself implies the action of being watched, and recorded. It acts as a mirror stage; it makes the subject aware of himself as an individual and therefore projecting his ego. This means that one will act as the subject he thinks he is or wants to be.[xii]

It is quite apparent in Nan Goldin’s practice, as Elisabeth Sussman notices, her “snapshots reveal a transformation from unaware adolescence to self-conscious adulthood: Goldin’s friends cut their hair or let it grows, try on dresses and shoes: and as they pose for the camera, they are the person they dream of becoming.” [xiii]

People nowadays experience this mirror stage twice, through their constant use of photo-taking, and through the virtual space where they archive, publish them. As they publish their photographs on Facebook, they have the knowledge that, potentially, the photographs will be seen by a community.[xiv]

“The age of photography corresponds precisely to the explosion of private into public, or rather into the creation of new social value, which is the publicity of the private”[xv]

Thus, as developed previously, photography and Internet act as triggers to make people aware of themselves. They bring public into private: metaphorically when it comes to photography, and literally in the case of social media. From that on to present one’s self properly becomes a necessity and ‘sublimation through aesthetic then becomes an acceptable end’. [xvi]

This idea of aesthetic appears in Goldin’s practice within the content, as her friends – the subjects – through the lens of her camera, start constructing themselves to fit a personal ideal of ‘glamour’[xvii], of ‘fashion trash elegance’[xviii]; and on the form, as Goldin discovering colour and artificial light, make them almost systematic[xix], and thereby synonym of an aesthetic of representation.

Today, photography’s mirror stage effect has become literal with Internet/social media/Facebook. People’s photographs are published online, and are literally witnessed. People more than ever feel the necessity to present an idealised self, highlighting some traits, suppressing and creating some others.[xx] The idea is to reshape one’s self into a beautiful/aesthetical persona.

***

In his essay The Death of the Author, Barthes states two things: first, that an author never creates something new, the author only re-organises by combining/opposing different sources, he establishes this statement as a fatality. Secondly, that the meaningful unity of this assemblage of sources resides not in the origin: the author, but in the destination: the reader. And that even the reader’s interpretation is nothing but contingency and subjectivity, it is one among others whose fate is to disappear as soon as it arose.[xxi] Nan Goldin in the process of creating a persona, a mask, embraces this fatality. She creates a narrative through a complex assemblage of History, she ‘chronicles the decadence of a later age – the punk subculture of urban bohemia’[xxii], and ‘the 70s/80s New York subculture’[xxiii]; and by ‘captur[ing] some of her friends over many years and accumulat[ing] their histories’[xxiv], of individual stories. Within her photographs, her ‘subjects’[xxv]/friends, plays with different iconographies from ‘near Edwardian Glamour’[xxvi] to emblematic figures ‘of disappeared elegance’[xxvii] such as ‘Cecil Beaton, Baron de Meyer’[xxviii] or ‘Hollywood movies of the thirties and forties’[xxix]. Finally, in the Ballad of Sexual Dependency, she incorporates ‘film stills from fictional work by women filmmakers’[xxx], thereby mixing up fiction within reality. All these sources are for the viewer a multitude of collective mythologies[xxxi], which evoke for everyone a singular/subjective thought, memory. Therefore the interpretation one could have of Goldin’s photographs, artwork or persona is detached from Goldin as a person, or Goldin’s life.[xxxii]                  Brock Bazon concerning the Individual Mythology section within Documenta 5, reflects on ‘the problem of the question whether the picture itself is the same real as those things which are shown in the picture’, therefrom he defines ‘two levels of reality: the picture itself, as a picture, and the things shown in the picture’. The narrative of the photographs, and the things that are shown in them exist in themselves, detached from the author.[xxxiii]Goldin’s artwork, this persona she built, then detached from her and thereby existing in itself, become something of a myth, a personal mythology, something having the potential to talk to anyone. Today, people’s creation of a persona/personal mythology on social media is, on the same scheme, detached from them; it exists in itself. Quite literally, Facebook decided in 2011 to adopt a format timeline, archiving the user’s life or personal mythology since its creation (the creation of the Facebook account (Facebook uses the term birth)) until the present moment. [xxxiv] People’s process of creating a persona, is noticeably comparable to Goldin’s, because it manifests mainly through the use of picture-taking, which issues have not changed: creating a narrative using collective mythologies. However, by virtue of being accessible, this process of creating a narrative is radically more coherently developed on the Internet/Facebook. Indeed, as in the Ballad of Sexual Dependency, in which Goldin’s process of sequencing, organising, reorganising individual photographs into ‘affective whole[s]’[xxxv] (ever-changing ‘slideshows’[xxxvi]) creating ever-changing ‘imagistic narratives’[xxxvii], enriched by ever-changing music and songs (thereby lyrics/texts) selections. Facebook gives individuals the same possibility, with a wider scope: photographs can be gathered into ever-changing albums, coupled with a selection of interests – or as Facebook puts it: ‘likes’ (of books, Facebook pages etc.), of music, songs or captions, all the tools necessary to create an ever-changing persona, a personal mythology in constant evolution.[xxxviii]

***

As developed previously, the personal mythology created is detached from the individual, and exists in itself. Therefore the question of who is speaking, who is the author should not even arise: “‘what does it matter who is speaking’, someone said ‘what does it matter who is speaking’”[xxxix] Samuel Beckett declared, quoted in Foucault’s essay What is an Author?.

However, the question of authorship matters if one would compare the Internet/Social media to a sort of panopticon, as detailed in Panopticism: The individual acknowledges the potentiality of being watched[xl] - partially because he is himself in the role of the observer/guardian: browsing people’s Facebook profile pages. If he takes the risk to act reprehensively, and get caught, then he will be punished. In his essay What is an Author? Foucault introduce the idea that “discourse [in our case persona/personal mythology] are object of appropriation”[xli] meaning that the ownership of a piece (oeuvre) is subsequent to penal appropriation. The author then becomes subject to punishment.

If considered through the lens of surveillance and discipline, it is necessary to link a name, an author, an individual to the book/artwork /personal mythology, in view of the possible necessity to punish. We can then reflect on why society, today, is so inclined to promote personal mythologies, myths around the individual, or simply authorship.

***

Author: Kien Denier, 2016

References

[i] Anna Francisca Nilsson, ‘Fragments: an exploration of the significance of myth related to the sense of self’, p7 

[ii] Ibid, p9

[iii] Magali Nachtergael, ‘Individual Mythologies, Digital Mythologies?’ (originally in French ‘Mythologies Individuelles, mythologies numériques’), p2

[iv] Rodney Carter, ‘Photography and Personal Mythology’, p4

[v] Christian Boltanski, in, ‘Documenta 5’ (Jef Cornelis, 1972)

[vi] Patrick Perez, ‘No Picture! No Picture!’, in the Journal des Anthropologues, p2

[vii] David A. Ross, in, Nan Goldin, ‘Nan Goldin:’, p15

[viii] Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p27 

[ix] Stephen Westfall, Nan Goldin by Stephen Westfall, BOMB magazine no.37, 1991 

[x] Ibid.

[xi] Rodney Carter, ‘Photography and Personal Mythology’, p9-10 

[xii] Jean Baudrillard, ‘The Perfect Crime’, p87

[xiii] Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p27

[xiv] Rodney Carter, ‘Photography and Personal Mythology’, p11

[xv] R. Barthes, ‘Camera Lucida, Reflection on Photography’, p98 (italics mine)

 [xvi]  Magali Nachtergael, ‘Personal Mythologies in the 70s: the Birth of Aesthetic of the Self’ (originally in French ‘Mythologies Personelles dans les Années 70: la Naissance de l’Esthétique de soi’), p4

[xvii] Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p28

[xviii] Ibid.

[xix]  Ibid, p31

[xx] Rodney Carter, ‘Photography and personal Mythology’, p11

[xxi] Roland Barthes, ‘The Death of the Author’, p5

[xxii]  Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p28

[xxiii]  Vivien Opiolka, ‘Personal photography: outlines of its emergence in history, a search for its power and the deconstruction of an assumption regarding its use in fine art’, p33 

[xxiv] Vivien Opiolka, ‘Personal photography: outlines of its emergence in history, a search for its power and the deconstruction of an assumption regarding its use in fine art’, p34

[xxv] ‘subject’ as defined by Baudrillard in The Perfect Crime.

[xxvi]  Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p28

[xxvii]   ibid, p27

[xxviii] ibid

[xxix] ibid

[xxx]  Ibid, p36

[xxxi]  David A. Ross, ‘Nan Goldin: I'll be your mirror’, p15

[xxxii] refers to the ideas previously developed from Barthes’ The Death of the Author

[xxxiii] Brock Bazon, in, ‘Documenta 5’ (Jef Cornelis, 1972)

[xxxiv] Magali Nachtergael, ‘Individual Mythologies, Digital Mythologies?’ (originally in French ‘Mythologies Individuelles, mythologies numériques’), p9-10

[xxxv]  Elisabeth Sussman, ‘Nan Goldin: I'll be your mirror’, p32 

[xxxvi] Ibid

[xxxvii] Ibid

[xxxviii]  Roland Barthes, ‘I like I don’t like’, in ‘Roland Barthes by Roland Barthes’, p116

[xxxix]  Michel Foucault, ‘What is an Author?’, in ‘Aesthetics, Method, and Epistemology’, p205

[xl]   Michel Foucault, ‘Panopticism’, in ‘Discipline and Punish’, p200-201

[xli]  Michel Foucault, ‘What is an Author?’, in ‘Aesthetics, Method, and Epistemology’, p211-212

Bibliography:

Barthes, Roland, ‘The Death of the Author’, in Image-Music-Text (New York : Fontana Press, 1993)

Barthes, Roland, Camera Lucida, Reflections on photography, trans. by Richard Howard (New York: Hill and Wang, 1981).

Barthes, Roland, Mythologies (Paris: Editions du Seuil, 1957).

Barthes, Roland, Roland Barthes by Roland Barthes, trans. by Richard Howard (California: University of California Press, 1994).

Baudrillard, Jean, The Perfect Crime, trans. by Chris Turner (London: Verso, 1996).

Calle, Sophie, True stories: Hasselblad Award 2010 (Göttingen: Steidl, 2010).

Carter G. S, Rodney, 'Photography and Personal Mythology', Queen's Quarterly, (114:4).Winter 2007, (2007/2008).

Clemmesen, Christine, Double worlds: constructions of reality, metaphysical anti-detective fiction and Sophie Calle (Glasgow: Glasgow School of Art, 2001).

Emel Yavuz, Perin, 'La mythologie individuelle, une fabrique du monde', Le Texte étranger,. no.8, (2011), in EHESS–CRAL, ESAE <http://www.univ-paris8.fr/dela/etranger/pages/8/yavuz.html> [accessed 16 February 2016].

Foucault, Michel, Aesthetics, Method, and Epistemology, trans. by Robert Hurley (New York: The New Press, 1998).

Foucault, Michel, Discipline and Punish, trans. by Alan Sheridan (New York: A Division of Random House, 1995).

Goldin, Nan; Heiferman, Marvin; Holborn, Mark; Fletcher, Suzanne, The ballad of sexual dependency (New York: N.Y. : Aperture Foundation, 1986).

Hall, Stuart; Sealy, Mark, Different: a historical context (London: New York : Phaidon, 2001).

Hart, Stephanie, The DIY Body: A Consideration of Nan Goldin and Lydia Lunch (Toronto: York University, 2016).

Lucchelli, Juan Pablo, ‘Le Mythe Individuel Revisité’, L'information psychiatrique, Volume 82, (2006), p155-158

May, Rollo, The Cry for Myth (London: Souvenir Press, 1991).

McGrady, Caitlin, The control of self: where does the artist end and the artwork begin? (Glasgow: Glasgow School of Art, 2012).

McMenemy, Kathleen, Comparisons in the work of Nan Goldin and Richard Billingham (Glasgow: Glasgow School of Art, 2007).

Nachtergael, Magali, 'Les mythologies personnelles dans les années 70: la naissance de l’esthétique de soi', HAL archives ouvertes, (2011), , in CENEL <https://hal.archives-ouvertes.fr/hal-00558561> [accessed 15 February 2016].

Nachtergael, Magali, 'Mythologies individuelles, mythologies numériques ?', Itinéraires , .2014-1 (2015) , (2015), , in Textualités numériques <http://itineraires.revues.org/2354> [accessed 15 February 2016].

Nilsson, Anna Francisca, Fragments: an exploration of the significance of myth related to the sense of self (Glasgow: Glasgow School of Art, 2005).

Opiolka, Vivien, Personal photography: outlines of its emergence in history, a search for its power and the deconstruction of an assumption regarding its use in art (Glasgow: Glasgow School of Art, 2006).

Ownby, Terry, Construction of Self-Identity through Photographs and Narrative Texts in the Form of a Visual AutoEthnography, ICCMTD edn (Istanbul: University of Central Missouri, 2012).

Proust, Marcel; de Fallois, Bernard, Contre Sainte-Beuve (Paris: Gallimard, 1987).

Sussman, Elisabeth; Goldin, Nan; Armstrong, David; Werner Holzwarth, Hans; Whitney Museum of American Art., Nan Goldin : I'll be your mirror (New York: Whitney Museum of American Art, 1996).

Sutton, Damian; Susan Brind; Ray McKenzie, The state of the real: aesthetics in the digital age (London: I.B.Tauris, 2007).

Vigliotti, Jeanette C., The Double Sighted: Visibility, Identity, and Photographs on Facebook ([n.p.]: University of North Florida, 2014).

Westfall, Stephen, 'Nan Goldin by Stephen Westfall', BOMB magazine, Fall 1991.37, (1991). 

Webography:

Espinosa, Julia, The Advent of Myself as Other: Photography, Memory, and Identity Creation (2010) <http://www.gnovisjournal.org/2010/04/27/advent-myself-other-photography-memory-and-identity-creation/> [accessed 23 February 2016].

Goleman, Daniel, Personal Myths Bring Cohesion to the Chaos of Each Life () <http://www.nytimes.com/1988/05/24/science/personal-myths-bring-cohesion-to-the-chaos-of-each-life.html?pagewanted=all> [accessed 23 February 2016].

Jeffries, Adrianne, It's Your Face. It's Your Photos. Meet the Creepiest Kind of Instagram Spambot (2014) <http://www.ibtimes.co.uk/are-zoella-alfie-deyes-proof-that-youtube-vloggers-are-new-celebrity-1497008> [accessed 29 February 2016].

Linnell, Georgia, ALC201 – The Manufactured Me: Constructing My Online Self (2014) <https://bornyesterdayjournals.wordpress.com/2014/08/08/alc201-the-manufactured-me-constructing-my-online-self/> [accessed 27 February 2016].

Moth, David, 11 Examples of Marketing Campaigns Starring YouTubers (2015) <https://econsultancy.com/blog/66155-11-examples-of-marketing-campaigns-starring-youtubers/> [accessed 28 February 2016].

Obrist, Hans-Ulrich, Mind over matter. (interview with Harald Szeemann) (1996) (2008) <http://umintermediai501.blogspot.co.uk/2008/01/mind-over-matter-interview-with-harald.html> [accessed 23 February 2016].

ORLAN, ORLAN () <http://www.orlan.eu> [accessed 29 February 2016].

Owoseje, Toyin, Are Zoella and Alfie Deyes Proof that YouTube Vloggers are the New Celebrity? (2015) <http://www.ibtimes.co.uk/are-zoella-alfie-deyes-proof-that-youtube-vloggers-are-new-celebrity-1497008> [accessed 28 February 2016].

Santiago, Solmarie, 15 Personalities Who Became Famous Through Instagram (2016) <http://www.thetalko.com/15-personalities-who-became-famous-through-instagram/?view=all> [accessed 29 February 2016].

Wright, Benjamin, Manufacturing Identity: The Art Behind the Cult of Celebrity - See more at: http://www.highbrowmagazine.com/3796-manufacturing-identity-art-behind-cult-celebrity#sthash.kr62r7qM.dpuf(2014) <http://www.highbrowmagazine.com/3796-manufacturing-identity-art-behind-cult-celebrity> [accessed 29 February 2016].

[stone--fruit]

Flesh sweet & warm, bright, dense, wrapped around the pit, again Better than dried out & exposed, rattling around, aside Not time for sprouting yet I don't know what that will feel like

[beanshoot]

Personal mythologies: war, balloons, poetry.

©Simon Norfolk/nbpictures

Simon Norfolk is a recurrent personality on this blog, as some of you will know. I remember the first time I saw his Afghanistan work: in a hot-off-the-press issue of the sadly now defunct, but still legendary, Portfolio magazine. I remember where I was standing, as I leafed through the magazine, eager to devour it as quickly as I could before returning to savour individual images at a later stage. I remember the immediacy of the visual language used by Norfolk: the elegiac beauty of the images, the sense of destruction, mourning and loss, the other-worldliness of the landscapes, all hitting me hard, and making me want to talk about this work, to make work, to become engaged.

From the same series, “Balloon Vendor in Kabul” is the stickiest, the one image from the series that won’t come unstuck from my brain. Of course it’s a famous, well-praised, image, of almost mythical importance in the cannon of Norfolk’s work. The grandeur of the architecture emerging through a golden light created by Afghanistan’s sandy mist contrasts with the balloons’ transparent layers of artificial colour; the absurdity created by the juxtaposition of grandiose but broken architecture and anodine but incongruous street vendor throws up an internal dialogue full of questions, and not many answers – who is this balloon seller, who looks like a sad clown? Do the Afghani children growing up in a devastated country at war still muster up the joyfulness required to want a balloon in the first place? Of course they do, but in a war-torn country where poverty is rife, who can pay for the ephemeral fun of a balloon? The added layer of meaning comes from Norfolk’s caption: “balloons were illegal under the Taliban, but now balloon-sellers are common on the streets of Kabul, providing cheap treats for children.”

For me, this image conjures up something appalling and grindlingly cruel at the same time as it invites me to continue to look – and caught in this dialectic, the longer I look, the more questions I ask, the more I think, the more I feel. In 1942, Paul Eluard, the French Resistance poet, wrote a collection of poems entitled Poésie et Vérité – a collection of beautifully constructed, heart-breakingly awe-inspiring, Resistance poems, which invited the reader to engage in the fight to liberate France. Indeed, the poem “Liberté” was parachuted into the Maquis, inspiring the collective fight against oppression. This is engaged art. Sometimes, I am not sure that art should have any other function but to be engaged. And that’s why “Balloon Vendor” sticks.

[beanshoot]

Personal mythologies: of pumpkins and crayolas.

There are some visions that remain etched across the retina long after they've been observed; there are photographs that can't be shaken off, or bumped out of memory by new ones. Everybody's brain contains a collection of these sticky pictures, images that become unique reference points in each of our personal histories.

Joel Sternfeld's American Prospects, and his McLean, Virginia, December '78, Pumpkin Stand, Field, Fire (1978) in particular, occupy a seminal place in the history of photography, and it's easy to see why. Capturing an exceptional moment in time (a fireman calmly choosing a pumpkin while a house is engulfed by flames) with the compositional precision of a painting and the ironic gaze of a journalistic bystander is something only photography can do, and that Sternfeld excels at. The tension between the normality of the pumpkin seller and the fire raging behind his stall is emphasized by the triangular composition of the image, with the chaos of the orange pumpkins in the foreground echoing the flames in the background.

Yet, for me, the real punctum of this image is the hand-made lettering announcing, above the stall, “McLean Farm Market, Sweet Cider”. Straight away, I'm in the America of my childhood. The green of the letters is none other than the Pine Green of my long-lost box of crayolas. The apple drawn on the sign above the stall is the same, unmistakeably proud, American Red Delicious apple found in all 1980s sticker packs. In a self-reflexive Barthesian movement linking intellect and affect, the act of looking at the photograph transports me immediately back to my childhood on a cloud of nostalgia for the America of the early 1980s. Very Proustian indeed.

With a traditionally shaped farm stall in the centre of the image, orange pumpkins glowing, the vernacular of traditional American folk art (barns and farms in naive landscapes full of Halloween readiness) is alluded to; but, far from being a calendar picture, sticky sweet and sentimental, this picture sticks because it's bitter-sweet. Catastrophes happen, firemen buy pumpkins. Fires rage, and we grow up.