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Hey, there's a new book about ADHD called 'Faster than normal', written by Peter Shankman, who also has a podcast. Has anyone looked into it already? Thoughts?
I haven’t. I do know someone who likes his podcast, but I also haven’t listened to it.
Followers, how about you?
-J
(via https://www.youtube.com/watch?v=vOOcZbWkDXo)
Happy Birthday to Peter Shankman! https://youtu.be/vOOcZbWkDXo
Random Thoughts On Marketing From A Bunch of Podcasts...
Random Thoughts On Marketing From A Bunch of Podcasts…
I’ve got a few podcasts in the queue that will see the light of day over the next couple of weeks with real luminaries like Windy Dees, Peter Shankman, and Ian Taylor.
But in advance of them, I wanted to share a few ideas and thoughts that have come out of my conversations with these folks in the hopes that it gives you some fodder for thought.
Are you practicing empathy?
Empathy is one of…
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Random Thoughts On Marketing From A Bunch of Podcasts...
I’ve got a few podcasts in the queue that will see the light of day over the next couple of weeks with real luminaries like Windy Dees, Peter Shankman, and Ian Taylor.
But in advance of them, I wanted to share a few ideas and thoughts that have come out of my conversations with these folks in the hopes that it gives you some fodder for thought.
Are you practicing empathy?
Empathy is one of those words that we don’t hear nearly enough of in today’s business culture, but in talking with Peter Shankman and Ian Taylor, the idea came up over and over again.
Empathy doesn’t mean not marketing and selling, not making money.
It does mean not doing something to your customers that would make you feel like crap if the shoe were on the other foot.
Absolute audience size isn’t really important:
I’ve said over the years that you begin everything you are doing with the thinking of “what is the value I want to create for my customers?”
This should eliminate a lot of the need for the sheer size of an audience.
But in case you need more evidence, Windy Dees made the point that it is more important that your audience be able to take a step with you.
I like to frame these things as the next logical steps.
Marketing is more effective at driving sales and creating demand as a proactive component than as a reactive component:
Ian Taylor shared something I’ve always understood, American ticket sales is extremely selling focused and marketing is often secondary.
The rest of the world looks at this idea and flips it, putting marketing first.
Ian gave me a look at the process that he takes for his clients and it looks like a much wiser practice, one that helps reduce the likelihood of having to discount heavily and creates incentives for the best practices to shine through.
I’ll have more about these podcasts as they come to light. But I wanted to get a few ideas out for you ASAP because I think they will help.
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Random Thoughts On Marketing From A Bunch of Podcasts… was originally published on Wakeman Consulting Group
Video interview with social media expert Peter Shankman, conducted by Mr. Media, Bob Andelman.
Happy Birthday to Peter Shankman, founder of The Geek Factory and HARO! 2010 VIDEO INTERVIEW https://mrmedia.com/2010/07/social-media-guru-peter-shankman-threatens-to-toss-mr-media-from-his-manhattan-home-office-window-look-out-below/ #PeterShankman #HARO #GeekFactory #publicrelations #PRflack #flacks #marketingguru #PRguru
Happy Birthday to Peter Shankman, founder of The Geek Factory and HARO! 2010 VIDEO INTERVIEW
https://mrmedia.com/2010/07/social-media-guru-peter-shankman-threatens-to-toss-mr-media-from-his-manhattan-home-office-window-look-out-below/
What Business Are You Really In?
That’s a big question I like to ask most of the time when I am talking with a prospect the first time we meet.
I usually get a cocked head or a stunned look because in many cases, the person on the other end of the conversation has bought the conventional wisdom that they are in, insert whatever industry here, but:
technology
consulting
banking
legal
The list goes on.
But the truth is that we are almost all in the business of marketing and service at this point.
Why do I say something like that?
Because the days of building a better mousetrap are long gone, if they ever existed.
The simple fact is that if you have a product or service, you have to market that unique value. If you are just one of many, you are a commodity, you are losing.
I mean there are countless consultants out in the world, but how many are “The Revenue Architect” or “the Rock Star of Consulting” like Alan Weiss?
In both cases, only one.
So both Alan and I have already created environments where we are 1 of 1.
But just as importantly as being in the marketing business and focusing on ways to express your unique value in a meaningful way is to maximize your service quality.
Why service?
Because along with the fact that there are so many service providers that are likely doing some variation of whatever it is you are doing, most of the time the service level is subpar, at best.
And, as my friend Peter Shankman has said in some variation, “you can win a lot by being just a little bit better than bad.”
The bar is that low!
So marketing and service, those are you businesses…unless you don’t believe me.
But that’s a marketing decision in itself, isn’t it?
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What Business Are You Really In? was originally published on Wakeman Consulting Group
Have I ever mentioned the time I got my local game store and Magic mentioned in a serious business book? Because that is a thing that actually happened and I'm still super proud of it.
