–Campaign US explores how #Google is “poised for a huge overhaul of how consumers experience online shopping.” Igor Szucs We’ve never been harder to please. Today’s consumer is demanding yet curious, fussy but impatient. Like a toddler, basically. Nowhere is the marketers’ problem more real than in the beauty sector. Vague searches for products plague Google. In fact, 40 percent of all shopping-related queries are for broad terms like "makeup" or "face cream," according to a #Pixability study. Yet interest in the industry continues to grow at a remarkable rate. On #YouTube, for example, views for videos in the beauty and personal care categories are up 65 percent year-on-year—garnering a total of 222 billion views annually. Read more at https://goo.gl/X5nogN https://goo.gl/bTJWfv
ConnectUS 2017 visit: Innovation is the new black!
By Francesco Bortoluzzi, Junior Project Manager
Between Thursday, April 13 and Saturday, April 16, swissnex Boston had the pleasure to host, once again, the ConnectUS delegation from the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). The delegation is a prestigious annual project organized by students for students at FHNW, launched in 2007 with the primary goal of broadening future graduates’ business and intercultural understanding by linking theory with real world experience, which translates into a two to three week study trip to the United States.
The overarching theme of this year’s delegation visit to the US, which included stops in San Francisco and New York in addition to Boston, was “Innovation is the new black! Expand your mind, change the game,” and the delegation tackled it not only in the fields of technology and economy, but also in those of social and environmental challenges.
During their first day in Boston, the ConnectUS visited swissnex Boston and took a tour of MIT’s campus and then went over to the Cambridge Innovation Center (CIC) for an introduction and tour. At CIC, they also met with the Pascal Marmier, Swiss Re Digital Analytics Head and also a former Consul/CEO of swissnex Boston and swissnex China, for a conversation about his current job at Swiss Re and his past career, before getting a first-hand taste of Cambridge’s lively entrepreneurial ecosystem at the Venture Café.
On Friday, they were introduced to Proclara Biosciences, the MIT Media Lab and its Changing Places Group, and Pixability. They also enjoyed front row seats at the Cambridge Science Festival’s Opening event, “Are We Alone? Exploring the Possibility of other Intelligent Life in the Universe”, an evening featuring illustrious speakers like Frank Drake. On Saturday, they mingled with the Boston area’s science nerds and enthusiasts at the Cambridge Science Festival’s Science Carnival & Robot Zoo, which took place in a packed gym hall at the Cambridge Rindge and Latin School just across the street from swissnex Boston.
They travelled on to New York on Sunday night after spending a final relaxing and sunny Easter Sunday in Boston.
Oscar Romero's Update: AdExchanger | "On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bettina Hein, founder and CEO at Pixability. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as... Continue reading » The post Advertisers, Get Ready To Go Over The Top appeared first on AdExchanger.
Video Ad Tech Company Pixability Lands $18 Million Financing Round
Video Ad Tech Company Pixability Lands $18 Million Financing Round
“The success of our fundraising round solidifies Pixability's value proposition within the online video ad tech ecosystem,” said Bettina Hein, Founder and CEO of Pixability. “Our technology proves the business value of a data-driven video marketing …
Pixability Pumps Up in Video Marketing With $18M More ...
Pixability Pumps Up in Video Marketing With $18M More …
It's been a long, interesting ride for Boston-based Pixability, a video marketing startup led by founder and CEO Bettina Hein (pictured). Now the market ma.
Pixability Raises $18 Million To Expand Video Marketing Technology
Pixability Raises $18 Million To Expand Video Marketing Technology
For the second time in a year, Pixability has closed a multi-million dollar funding round. The video marketing technology company has raised an $18 million Series C round led by Jump Capital and Edison Partners. With its newfound capital, Pixability …
Video Ad Buying and Marketing Technology Company Pixability Completes $18 ...
Video Ad Buying and Marketing Technology Company Pixability Completes $18 …
BOSTON–(BUSINESS WIRE)–As global brands increasingly turn to online video marketing as a key revenue generator, Pixability, a video ad buying and marketing technology company, today announced it has closed a $18 million Series C financing round …
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