Discover Top Posts Tagged with #cialdini

IL MACELLAIO DEI MERIDIONALI

Il colonnello Negri, agli ordini del generale Cialdini Enrico, gridò: “Li voglio tutti morti! Sono tutti contadini, briganti e nemici dei Savoia, nemici del Piemonte, dei bersaglieri e del mondo. Morte ai cafoni, morte a questi terroni figli di puttana, non voglio testimoni, diremo che sono stati i briganti”. Il 14 di agosto è l'anniversario delle stragi di Pontelandolfo e Casalduni, compiute dai futuri 'fratelli d'Italia' nel 1861. I bersaglieri responsabili dell'eccidio ricevettero ordini direttamente dal generale Enrico Cialdini, il 'macellaio dei meridionali'. Il generale si esibì in altri eccidi che scatenarono la reazione delle diplomazie europee per quanto stava accadendo nel Sud Italia durante il processo unitario imposto con le armi. A distanza di 150 anni, nel 2011, le massime autorità nazionali riconobbero quegli eccidi e chiesero scusa alle due città campane. È stato un passo importante, ma è solo uno dei tanti passi che occorre ancora fare per stabilire un minimo di verità storica oltre la scientifica, capillare e continua censura militare sabauda (durata almeno fino a dopo la I Guerra Mondiale) ed accettata dalla storiografia ufficiale fino ai nostri giorni. A questo personaggio sono state dedicate vie e piazze, anche in molti centri meridionali, grazie a decisioni prese da amministratori locali, forse ignari di quello che realmente accade negli anni del Risorgimento. La verità sta emergendo sempre di più ed oggi il nome di questo personaggio, paragonabile ad un criminale di guerra per il quale però non ci fu nessun processo, è messo in discussione in molti centri, come Catania, Palermo, Casamassima, Barletta, Lamezia Terme, Mestre..ecc.. che hanno deliberato di sostituire il nome di Cialdini da vie e piazze a lui ancora dedicate, per i massacri compiuti. Anche in provincia di Lecce ci sono alcuni comuni, fortunatamente pochi, che hanno delle vie a lui intestate: Nardò, Trepuzzi, Campi Salentina, Salice Salentino, Cutrofiano. Speriamo che queste amministrazioni seguano l'esempio delle città prima menzionate. È solo l'inizio, perché ci sarebbero poi anche altri personaggi di quel periodo su cui discutere, ma è importante: il sacrificio imposto i nostri antenati non si può più nascondere. ☆ http://nuovavenezia.gelocal.it/venezia/cronaca/2014/01/04/news/mestre-cambia-il-nome-di-piazzale-cialdini-1.8405968

#Cialdini #Risorgi-mento #savoia #sud #briganti #strage di casalduni

Like the other weapons of influence, the scarcity principle trades on our weakness for shortcuts. The weakness is, as before, an enlightened one. In this case, because we know that the things that are difficult to possess are typically better than those that are easy to possess, we can often use an item’s availability to help us quickly and correctly decide on its quality.

Robert B. Cialdini. “Influence.”

#influence #life #cialdini

Social Proof: The Most Powerful (and Most Misused) Influence Principle

When we don't know what to do, we look at what others are doing.

This is social proof, Cialdini's term for the cognitive shortcut we use in conditions of uncertainty.

If everyone else is moving in a direction, there's probably a good reason. If a restaurant is full, the food is probably good. If thousands of people bought this book, it's probably worth reading.

In low-stakes situations with good information quality, this shortcut works well. The problem is that we apply it habitually, including in high-stakes situations where the crowd is wrong or the information is manufactured.

The ethical application of social proof is specific: show genuine evidence of what people like your audience have experienced.

Not "thousands of people use this" , that tells me nothing about whether it works for someone like me.

But, "Sarah, a freelance writer with a Substack of 3,000 subscribers, used this framework for her next affiliate post and saw a 40% increase in click-through", that's specific, credible, and relevant.

Specificity is the difference between social proof that converts and social proof that gets ignored.

Till next time,

Jonny

#psychology #social proof #cialdini #persuasion #mindset #self improvement #behavioral psychology #decision making #human behavior #influence #cognitive bias

J’ai lu ça : influence et manipulation de Robert Cialdini

#jailuça #influence #manipulation #cialdini

La storia di Robert Cialdini (parte seconda) Ep.084

#ansia #autoaiuto #benessere #cassine #cialdini #esattamente #flavio #ipnosi #marketing #miglioramento #paura #personale #pubblicità #robert #salute #scrittore #social #storie #tembadis #vendere

Tu la conosci la storia di Robert Cialdini? In questa prima parte scopriremo non solo chi è Robert Cialdini ma anche che cosa ha fatto nella sua vita. Adesso stop allo #spoiler e via ad ascoltare l’episodio, il link è nella bio! #cialdini #robertcialdini #vendere #vendereonline #strategie #strategiemarketing #benessere #miglioramentopersonale #salute #saluteebenessere #ipnosi #pnl #pnlcoaching https://www.instagram.com/p/CKWOATMHUac/?igshid=ah7tavev6u8a

#spoiler #cialdini #robertcialdini #vendere #vendereonline #strategie #strategiemarketing #benessere #miglioramentopersonale #salute #saluteebenessere #ipnosi #pnl #pnlcoaching

“But” and “because”

Little words that can make a big difference. The other day, a colleague related a little “mind trick” she’d recently learned: when you have an opportunity to substitute “and” for “but,” do it.

She didn’t cite a source for this insight, but as best as I can tell from some Googling around, it seems credit should go to entrepreneur Bill Gross:

When you start telling someone, "you are really great at x, but when you do y..." the BUT negates all the goodwill that you are building up with the first part of your sentence. The BUT gets someone's defenses up, and makes them way less able to hear the important thing you want them to listen to. Instead, if you learn how to - and it sometimes takes hard work - craft your feedback with an AND, you can be MUCH more successful.

An easy enough lesson at first glance, but it occurs to me that just today - even with this lesson rattling around my mind! - I managed to provide feedback using the go-to “but” structure. Oh, well. As Gross points out, it’s a change that won’t happen overnight. Got to put the work in!

This but/and concept reminds me of another important word: because. While the anecdote has stuck with me, I had to look up the exact origin. Not a shocker to learn that it comes from Robert Cialdini’s seminal Influence:

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do. Langer demonstrated this unsurprising fact by asking a small favor of people waiting in line to use a library copying machine: Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? The effectiveness of this request-plus-reason was nearly total: Ninety-four percent of those asked let her skip ahead of them in line.

Compare this success rate to the results when she made the request only: Excuse me, I have five pages. May I use the Xerox machine? Under those circumstances, only 60 percent of those asked complied. At first glance, it appears that the crucial difference between the two requests was the additional information provided by the words, “because I’m in a rush.”

But a third type of request tried by Langer showed that this was not the case. It seems that it was not the whole series of words, but the first one, “because,” that made the difference. Instead of including a real reason for compliance, Langer’s third type of request used the word “because” and then, adding nothing new, merely restated the obvious: Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance.

#psychology #cialdini #and #but #because