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Prudential

#Broad st #market st #newark nj #new jersey #newark #nj #newark new jersey #newarknjhijrah #downtown newark #downtown newark nj #broad street #newark penn station #Prudential

You have to admire the sheer narrative gymnastics of 1970s advertising copywriters. They looked at a Gahan Wilson drawing of a sociopathic feline dismantling a fish tank and thought, "Yes, this perfectly symbolizes the crushing inevitability of retirement poverty." The logic is flawless: Step 1, the cat eats the goldfish. Step 2, the aquarium breaks. Step 3, you suddenly realize you haven't diversified your bonds and will be eating cat food yourself in 20 years. That cat isn't just full of fish; he's full of hubris and the realization that he is the only one in this household who understands immediate gratification. Also, points to the dad for staring at the water damage with the exact expression of a man realizing his premiums are about to go up.

Sourced from the August 1974 Esquire Magazine.

#1974 #1970s #70s #vintage ad #Gahan Wilson #Esquire Magazine #Prudential #life insurance #70s illustration #cartoon #fat cat #retro advertising #70s style #piece of the rock #funny ad #vintage illustration #cat humor

The stakes were higher back then. LITERARY DIGEST, April 6, 1929

#vintage advertising #vintage advertisement #1920s #prudential #life insurance #maid #maid uniform #poverty #1929

meeting at middle grounds. by Lizzie Viggiano Via Flickr: Happy Easter lovely people :)) I AM... so stoked on this warm weather. I literally feel so good when that winter depression begins to leave--it really takes a toll on someone for all those months. I've been shooting a lot more and ahh I'm so excited for these next few shoots I'm about to do. I'm trying to focus a lot more on content. I go through these phases where I just go so crazy in my head that taking a photo isn't even a quick enough release--instead just writing everything I'm thinking, filling up pages of computer paper with every single deep thought until I've successfully called attention to a clear point or observation I've had. I go in complete silence and just sit there contemplating, it's so sketchy. But it's so comforting. This photo was taken for my friend Anna's Garden Collective club and it needed that real dose of spring and color! I saw this spot and screwed any other idea I had. Done. Perfect contrast of nature in a big city. Plus the entire area was pretty swampy/muted which FIT considering these flowers/veggies needed to stand out as much as possible. Post shoot I found myself prancing down the streets nibbling on one of these carrots like a little bunny, carrying a handful of colorful flowers so high on life. There's something so satisfying when you're beginning to really enjoy your work. blog. facebook. instagram.