Snow in Seattle is rare but beautiful❄️. It’s cold, but compared to other cities, we’re lucky. Late today, I took a short walk🚶♀️. The snow is gone though there were still small deposits on the north sides of houses. There are NO FLOWERS in sight🚫! I hoped to find some to post today, but winter still has a grip🥶. The best treat was seeing Mt Rainier out in all its glory🏔️. A few days ago, I saw an encouraging story about one of my favorite subjects: Instagram. Petapixel, a photo blog📷, began, “A new report claims that Instagram Reels views are plummeting while photos are finally performing better on the social media platform. 📰” They quoted Adweek, a US advertising trade publication, which said Reels views are falling as IG corrects its emphasis on videos🎬. Social strategists have reported Reels as earning fewer views, where the performance of photos has improved🙂. (feed-post engagement had decreased by 44%. ) Maybe you’ve noticed fewer Reels in your feed 🎞️ or better performance of your photos🤳? Or perhaps your Reels’ views have been underwhelming 😢? IG’s change of focus impacts marketers who prepared budgets to create video content in 2023 💰. The changing priorities have messed with many of us, but have also impacted branding agencies, undermining their ability to develop effective strategies for their clients 📊. At least IG applies pain evenly as both users & advertisers have been penalized by poor leadership 🤕. Have you ever started a diet, & quit, then wondered 8 months later what would have happened if you’d stuck with it 🤔? IG must have asked itself why it spent so much time & energy to catch up to TikTok 😟. The push was a failure ❌. If it stayed true to its focus, everyone would understand what to expect here 👌. Photographers who fled, would likely still be here; users would’ve felt less angst about posting Reels; & new users would understand photo imagery is Instagram’s strength 🏋️♀️. Is this good or bad news, or do you care 🤷♀️? PHOTOS: #seattlesnow #wintervibes #babyitscoldoutside❄️ #baretrees #mtrainier #myneighborhood BOOKNOTES: Warm (HUGS) to IRL friends @t1dveganmama @dougplummer @lynn.purdy (at Seattle, Washington) https://www.instagram.com/p/CpE_TJLOsp0/?igshid=NGJjMDIxMWI=
