"CREATE"
by SEL And Ruben Rojas
"Art creates change, turns a neighborhood into a community, instills social responsibility and community pride, and has the capacity to inspire." —Beautify Earth
Inspired by other art movements Evan Meyer created Beautify Lincoln to transform Lincoln Blvd in Santa Monica. Working with artist and activist Ruben Rojas and others the movement has now grown into Beautify Earth, replicating the Santa Monica success on a global scale. Using the urban landscape as his canvas and uplifting communities across the country and beyond, Rojas also helps companies give back—enhancing workspaces and raising awareness on critical issues. Working with @BeautifyEarth in 2016 Rojas partnered with Marcel Blanco, aka SEL—a fellow Los Angeles artist using color and narrative imagery to evoke emotion—and painted "Create" on Pico Blvd in Santa Monica, next to home decor retailer @CaliforniaRediscovered . @sel_dog/ @rubenrojas/
