I keep seeing hopeful things about the revival of web serial writing after Dracula Daily took off and I really, really, really want to be on board with these. I mean, I wrote a thesis about this exact subject in 2013. I love serial writing. I REALLY DO. I actively chose to write my main story as a serial and not in a more "traditional" manner.
But you see, the problem is this:
The sharks are already in the water, and the web serial industry has become toxic. If it ever wasn't.
I don't mean people using Substack or individuals at all. What I mean is that it's an entire industry already that, in the past several years, has kind of gone from bad to worst.
There is a general idea that web serial writing isn't as good as traditional publishing. Yeah, there's so much of it out there. There are a lot of people getting their start writing this way. But that doesn't mean that's the only people out here, even if there are a LOT of them.
However, it does mean there are a lot of hopeful writers just ripe to be taken advantage of.
The problem in the last few years has actually come from media conglomerates snapping up platforms left and right. Many of these are coming out of overseas markets, because web serials are HUGE there and have already proven to be profitable.
Naver, which owns WEBTOON, also now owns Wattpad [link]
Kakao acquired three platforms in the last year: Tapas, Wuxiaworld, and Radish. [link]
Webnovel is under Tencent. Here's a fun article about that.
Cultivating native writers
The huge success of a handful of Chinese stories has been great for the platforms, but also unpredictable and hard to replicate. Within China, the industry isn't just built on that. It's also about the thousands of B-list or amateur authors constantly pumping out new works to keep readers on the platforms.
To recreate that overseas, Chinese platforms have begun to cultivate non-Chinese writers. And the platforms have plenty of experience from the two decades of competing within China.
These companies are predatory at best. Webnovel has a notoriously hellish contract. Authors are paid pennies and expected to "pump out" content, and those writers have to produce 500-1k words at least 5 times a week or be in breach of contract.
The kicker? Most don't retain the IP for their work, let alone moral rights.
While we often cite "to become a better writer, you must write," there is a point where the stress of the constant churn doesn't allow a writer to grow.
I've had friends get cut out of revenue shares for their work because, technically, it is considered contract work. You were paid what you were paid, and whatever profits come from that go to the company. Often this is done on a second season, or slipped into an amended contract.
Check the fine print on any of the contests. Most include something about entries only being able to be posted on that platform (see even The Wattys) which, understandable, but exclusivity is a low gate. It doesn't seem like a big deal until you're trapped behind it and at the mercy of whatever platform is holding your work.
And these larger companies often release massive waves of censorship.
Recently on Tapas, novels (and comics!) were shadowbanned from the app if they had the word "kiss" in the title. This was just weeks ago. If you search "kiss" on the Tapas app, the main way that the audience accesses the site, literally nothing comes up. Have a tweet about it:
It's the newest wave of censors that have been placed on the platform... and the platform has issued no statement on this. What other words are banned? Who knows? Well, omega is another one. But no one was told that. It's been a lot of trial and error among members of the community to find out if anyone can even find their stories anymore.
In the last few years, many of the more experienced authors I've met and highly respected on platforms just... left.
Does this mean that serial writing is dead in the water? Of course not.
I really, really hope not.
But if anyone out there is interested in taking that route, there's some pretty basic advice that everyone has heard:
read the TOC of a platform thoroughly before posting.
do not rely on a platform alone to share your work. you never know when something might happen, and suddenly your work will be unavailable. (this is one of the reasons that I run from exclusivity.)
plan to build your own audience, in your own way. Most platforms already have a niche, and that is what they are going to push more than anything.
understand that marketing is on you, just like any other kind of self-publishing route.
if your interested in becoming a "premium" author for the sites, read your contracts COMPLETELY. Even and especially renewals.
be wary if anything seems to good to be true when it comes to these large platforms. it probably is.
My experience, like everyone's, is obviously limited. I understand that. Personally? I loved platforms, and building communities on them with other writers, but I am finding it difficult to trust my work on them anymore.
I'm trying to figure out my own way now. I'm not sure what that's going to look like, but I'm trying to think of something. Because I haven't given up. I can't. I committed to writing my story as a series, and I'll finish it as such, because it is what is right for that story.
Let me know if you've got any ideas.