Clarification on Terminology: sWoT / sIoT
On this blog I am using the (both generic and therefore impossible to be trademarked) terms Social Internet of Things (sIoT) and Social Web of Things (sWoT) synonymously but wanted to clarify on my usage, as especially my usage of the latter (sWoT) is systematically different from Ericsson’s usage (they used it merely as a metaphor):
“The social network metaphor gives the user an understanding that the network is connected to many things and services, and it also provides a user interface that people are familiar with. With the social network interface you also have the possibility to scale the interface, which is very important when you have hundreds of connected things and services.” (Source: Ericsson)
The explanation for their metaphorical usage of the term “Social Web of Things” mainly stems from a UX perspective, where they have tried to solve the problem of a user-friendly mental model for the interaction with a scalable network of things:
“Back in 2008 we started working with some projects involving interaction design for large networks of connected products and services. … Apart from the obvious issues with limited screen real estate and graphical complexity, we discovered an implicit and more of a pedagogical problem: it wasn’t just the GUI that was hard to scale; in a way people’s minds didn’t scale either.. … We have of course been thinking about a solution. ... The nature or social relations are examples of other heterogeneous eco-system-like networks which we understand differently. Probably better. The concept of ‘friendship’ and ‘social relations’ are for example understood so well by virtually everyone that they are intuitive to us. So with that in mind we came to think that a solution to both the practical scalability issues and the mental model/pedagogical issue could be to simply “dress” a network of things as if it was a social network.” (Source: Ericsson).
So, what Ericsson actually tried to do here was to mask the technical complexity of a network of connected things with a socially common disguise that at the same time should make the whole concept of IoT psychologically more tangible (friendly) to potential users. However, this is exactly where I disagree with their usage and where I try to establish an own interpretation of this otherwise artificial / generic term “Social Web of Things”:
I believe that THINGS must actually start to behave / act SOCIALLY, meaning they have to get a real social profile / identity - beyond just being looked at with the metaphor of a social network. Further, I think that it is the RELATIONSHIP to - and mediated via - a THING that defines its RELEVANCE, and thus ultimately its meaning for users. Otherwise we (humans) will have no reason to deal with an overabundance of data generated by uncountable devices that will at same point all be connected to and communicating with us. Or in short: the interaction with THINGS needs to make sense in a unique human-centric, SOCIAL sense - otherwise there is no point in interacting with a THING, be it connected or not.
This insight, as I perceive it, is essentially missing in Ericsson’s interpretation of the term sWoT. Because they seem to believe that our (humans) life goal is basically to be hyper-connected with all things around us simply to drive our life’s efficiency to new peaks - which they picture to be enjoyable in itself:
“Ericsson believes that in the Networked Society, more than 50 billion things will be connected, in order to make our lives and our businesses more efficient and more enjoyable.” (Source: STARK Corporate Communications)
But as the slightly odd (because in today’s context pretty outdated) promotional film of their concept of sWoT is unintentionally proving: No one would actually “be friends with” her/his microwave, vacuum cleaner, stereo or TV - unless we are so unfortunately lonely, that we turn to talk to these things as all of our human friends (and our partner) have actually left us:













