Straight boys never have to hunt for that sort of fan service. The whole industry caters to their libidos. Gay boys and straight girls do not enjoy the same level of pandering. Sure, the men in these comics are usually buff and handsome, and they're all dressed in skin-tight clothes and they all have six-pack abs....But it's not equivalent. Superhero men are idealized, yes, but they're rarely sexualized. While women are presented as broken-backed boob hostesses whose every move is a bend-and-snap designed to flatter and entice the presumed-male, presumed-straight reader, the men are sexless paragons of strength, with propaganda poster good looks that serve as visual shorthand for their masculine, heroic bona fides. As a gay man, I want more from my objectification. I can't speak for straight women, but I suspect they want better as well. [Editor's note: We do.]
The Myth of Sexy Supermen and the Search for Superhero Beefcake