Azoff Rumors
I’m terrible like this and don’t have the source, but I saw that there was some sketchy anon who apparently is claiming that Irving Azoff convinced Louis to do babygate in order to screw him over, ditch “difficult” fans like Larries, and promote solo Harry with a het!Harry image.
The OP was clear that this is not to be taken as fact, so don’t get me wrong; this is not a condemnation of the OP.
I did, however, find that theory to be implausible and because it’s such a dramatic yet somewhat plausible idea, I wanted to make a post about the things that don’t make sense.
Screwing Louis over entails that Louis and Harry and the whole band would find out that he’d been screwed over (if this were real and the fandom were hearing about it, you’ve got to assume the boys would already know)
This pretty much eliminates any chance they have of signing the more lucrative 1D band (their last album sold more than 2 times Harry’s album did in the 1st week), or if there’s somehow a binding deal in place, of having them cooperate and re-sign later
Yes, Harry’s popularity could grow, but 1D is a sure thing, Harry’s future popularity is not, so from a business perspective, 1D is still very valuable as a band, and if you have both solo Harry and 1D that’s ideal
This also pretty much means losing Harry’s good will and cooperation
In this vein, Harry seems relatively happy with his promo so far, accepting that happiness is a nebulous measure
Also, Harry has seemed relatively unstrained with Jeff Azoff who surely would be hit with some of the fallout if this were true
We’ve seen the boys show strain with people on their teams that they’re supposed to love before, so it’s not unlikely that we would see it now if there was strain
Harry doesn’t want het!Harry
Harry was perfectly happy to send a barrage of signs that he’s not straight and that Larry is a real thing, he did this over the course of several years and there’s nothing to indicate he would happily stop
The fact that Harry’s band is wearing rainbow shoes, Harry wore a rainbow pin and jacket, that rainbows were in Harry’s album booklet, and that Harry’s support of the LGBT+ community was a talking point in his promo indicate his continuing desire to not be seen as straight
If Azoff plans on marketing Harry as straight, again, I can’t see Harry jumping on board with that, especially when it’s a step back from the FOUR promo season and Harry and Louis slowly being allowed to be seen near each other again
We’re back to the point that pushing het!Harry, especially by throwing Louis under the bus, would lose them Harry’s good will and cooperation and any chances of re-signing him
If they were using het!Harry to get rid of Larries and build a more expansive and diverse fanbase, you would assume they would want to stick around in years to come to reap the long-term benefits
Harry’s promo so far has included the regressive 1D vs. Zayn narrative that is fake and serves no one but the old team
Alienating Zayn, again, means eliminating Azoff’s chance at signing the most lucrative part of 1D, the 5-person band
Solo Harry gains little to nothing from furthering this narrative
Solo Harry’s dissing Zayn conveniently comes in sync with Solo Liam’s dissing Zayn (after having been the most pro-Zayn narrative-wise for a long, long time)
Again, bringing up Zayn at this juncture is pretty much unnecessary for both Solo Harry and Solo Liam
The fact that it was brought up again for both and that the spin was the same means that there was coordination between teams which there shouldn’t be since Liam and Harry have completely different teams
This isn’t necessarily negative or tied to Syco, but we’re still seeing other coordination with the boys- we’ve seen new brand deals spanning across all the boys, notably Gucci, and again, this shouldn’t be happening since their teams are supposed to all be different
The only people who really gain from making Zayn look bad and making the band look fractured and the hiatus like it’s not going to end are Syco and Modest
Across the board, Syco seems to still have their fingers involved in all of 1D’s stuff somehow
Seeing that several boys are still at least partially controlled by Syco somehow, it only makes sense that all of them are, it makes more sense to think that continuing link is responsible for narrative delays and regressions rather than Azoff
Liam’s babygate 2.0 and solo promo (that basically revolves around babygate 2.0) that heavily promotes Cheryl
the subtle yet noticeable push to make it seem like the hiatus isn’t going to ever end and will just end up being a break up that came from both Liam and Harry
the negative Zayn stuff that came from both Liam and Harry
Niall’s validation / involvement of the narrative for babygate, babygate 2.0, and Liam’s bearding with Cheryl
Louis’ continuing link to Syco as his label which has done nothing but sabotage him
The continued “Simon is great!” BS spread in Dan Wootton’s interviews (Harry and Niall at least) and other interviews the boys do
Oh yeah, just the fact that Dan frickin’ Wootton is still getting interviews, even podcasts, with the boys, Niall is still connected to Modest, but discounting him, you’ve still got Liam and Harry who have no reason to be giving The Sun or Dan priority
Have they really acted like they wanted to get rid of Larries?
There was definitely a struggle during FOUR promo and OTRA between the old team’s closeting tactics and a new push for Harry and Louis to be able to publicly interact again
presumably some powerful force was working in the boys’ favor against the old team, and that would be their new team, believed to be Azoff
There has definitely been a split between how the US press spins stories relating to all the boys vs how the UK press does
it’s long been speculated that someone powerful is trying to protect the boys in the US, probably Azoff
Larries are most visible when they’re reacting to something bad, so all they had to do to keep Larries while not scaring off new fans, is not give Larries anything major to push back against
Harry’s current image minus some of the het stuff basically ensures no push back as long as they don’t touch Larry to start with (don’t poke the beehive with a stick and you won’t get stung)
If they want a more varied fan base, those fans are going to be casual and aren’t going to be in the fandom spaces of the current, more hardcore fans, so it doesn’t really matter if Larries are figuring out things that are supposed to be secret
Is het!Harry really essential to gaining new fans?
They’re already sending mixed messages with the het!Harry in the promo and yet the rainbows and LGBT+ talking points in interviews, so they can’t be too worried about some gay rumors scaring people off
TV shows, movies, and comic books have already accepted that the LGBT+ community is valuable / profitable to market to
Possible Azoff Smear Campaign / Fandom Demoralization Campaign
To be honest, I’ve seen a lot of rumors and discussions about Azoff not being as friendly to the boys as the fandom previously thought in the last few months, and it makes me feel like there’s a campaign to make the fandom distrust Azoff more than it makes me feel like Azoff is actually the bad guy here.
There are people who pay attention to when and how fandom chatter changes to various BTS people involved with the boys. I’ve seen theories before about how Syco is trying to deflect negative attention from some of their people elsewhere, so I see no reason that the negativity towards Azoff couldn’t be just another way to deflect attention.
Also, making the analysis fandom believe the boys are trapped yet again with an unsavory team for an unknown amount of time, and making Larries believe that New Team doesn’t want them anymore than the old one did, is sure to be demoralizing. Who has been trying to get rid of these sectors of the fandom for a long time? Old Team. Who benefits from demoralizing fans so that they leave the 1D fandom? The same people who pushed so hard for fans to think the hiatus was a break up- Old Team.
The Disappointment Factor
Anons are always sketchy sources since anons can be so easily used for spreading narratives and gaslighting. At the same time, I think a lot of the fandom is just disappointed that things haven’t gotten better as quickly in the timeframe that we’d hoped for. Because of that, I think people are taking it out on Azoff who was viewed as a “savior”, now that the saving hasn’t happened as of yet.
Fandom analysis has always been guesswork because we don’t know what’s going on BTS, so fandom expectations of Azoff were never based on any concrete promise or timeline. That means that there’s no reason to blame Azoff over anyone else that fandom expectations haven’t been met.
Conclusion: Don’t Think of Things That Are Uncertain As Certain
Obviously I fall in the camp that believes that Syco’s continued involvement is to blame for the negative things we’re seeing, but I’m not demanding everyone else necessarily believe it.
What I’m doing is saying to take speculation about Azoff screwing the boys over with a dump truck full of salt and consider the reasons I give above for why this particular rumor doesn’t seem to add up to me.
We tend to think we know more than we do about what’s going on BTS. We just don’t. We don’t have enough information and we don’t have reliable sources. The more we think we know for sure, the less we’ll consider all the angles of what’s going on, and therein lies the potential to severely misinterpret things.
I just want to urge everyone not to get caught up too much in the trends of opinion in the fandom, and especially not the negative ones which are always more likely to cause damage.






