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What about the #Content? What about the #ValueProp? What about captuting their attention just baceise they find value on me? On my proposal? And they want to “freely” come to me? #Youtube #Ads #Tactics #ValueProp #CEx #Digital #CasinoTactics #Behavioral (at Jersey City, New Jersey) https://www.instagram.com/p/B1Ol0mRAsOA/?igshid=vyccfwic2tm7
No seriously, what’s wrong with it??? Too many cooks in the kitchen, everybody knows what it means and of course how to tackle it, then when you think about companies, they still want to add “digital” on top of everything they do and make it work in the traditional way...really?? Also there’s this kind of weird mentality that #channels come before #insights, really? How in the world they can just think like that? Without a deep understanding of #Customers how can you even think about #Channels??? Without even crafted a #ValueProp, hypothesis and a #PoC to test with them and see how they react to it??? Well there are many more thoughts to share but as this is #Insta it supposes to be #Visual... but I had to say it🤣🤣🤣 so what if you throw me what you think in the comments? it would be great to see a different angle... (at New Jersey) https://www.instagram.com/p/Btit1yrhhmL/?utm_source=ig_tumblr_share&igshid=1jb3jb8l2wyo8
And this is just a thought about how companies wanted to “industrialize” digital and create a factory model to push and push and push and yes some of them really know how to push, annoy and saturate every single channel, without even understanding their customers without even caring about them... Just think about it, and just in case, there are several ways to make this factory real, for sure, but is that the way to really engage with your audience??? #Engagement #CEx #Digital #Channels #ValueProp #Saturation #Strategy #CustomerInsights #CustomerKnowledge (at New Jersey) https://www.instagram.com/p/BqtYIhLggrZ/?utm_source=ig_tumblr_share&igshid=19vqvcccvsngn
SunnyBump - Social Catalog For New & Expecting Parents - View company info, team members, fundraising and more
.This video covers is rich with user journeys and how people and brands/teams benefit. The highlights we like can be accessed with the links below. The clips are about 30 seconds each, so a little longer, some are one right after the next.
Chip and David are the most quoted below (mostly Chip).
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Chip Bowers -- Chief Marketing Officer, Golden State Warriors. Former Senior VP, Orlando Magic and Seattle SuperSonics. David Kaval -- President, San Jose Earthquakes (MLS). Co-founder, Golden Baseball League. Bill Crockett -- Director of Sports Architecture, AECOM. Has been the architect of record for NBA, NFL, NCAA, and Olympic stadiums and arenas. Evan Owens -- Co-founder and CEO, Pogoseat (innovative mobile app for live-event seat upgrades)
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1. CRM, PoS, Social, Mobile and Analytic integrations
2. Monetization, Analytics/BI (ops/sports science) and driving existing rev
3. Distillation into actionable events
4. Crisis or opportunity? Decline in inventory value in aging stadiums
5. “Delivery of Door-to-Door Experience”
6. “100 little moments”; <5% tech based; “Iconic Experiences”
7. “I want to be the Virgin America of Pro Sports Teams — Fan Forward View”
8. “Down time and building mini-cities and meeting points at these venues”
9. “Building Emotional Moments and not going too far”
10. “Trial and Error; Advance Facilities … Not So Much”
11. Idea Sharing…A Campus Like’ Shared/Connected Experience”…”Best Experience”
12. Players and Family Value … Adidas MiCoach value
13. Future of Ticketing: Primary, Secondary market and Dynamic Pricing
14. Architect POV in removing friction; line busting, cashless stadium, paperless tix:
15. “Access benefits — transit, parking, court side, athlete — value proposition”
16. Future Fan Experience: Environment control, Social ties, Gifting, New Connections, Connection to Home Fans, Sharing Unique Experience that Represent Brands”
17. Streaming Player Quant Data
18. WiFi and DAS limitations
19. Ticketmaster v. Stubhub: Paperless ticket distribution. Owning secondary market.
20. Betting? Bet on it.
Dig into these slides to see actual metrics on use of RFID at a venue to give sponsorship brands a lift.
