http://www.youtube.com/watch?v=pflARrGZqOw
This music video performed by Nickelback works for me for a variety of reasons. It was a hit song while I was in high school and while it focused more on college life it still reflected some aspects of high school life to which I could relate to.
Being a teenage boy, obviously hot women, beer, music, and a pool party are going to be attractive qualities. Those were the components that were most effective to me, while the video didn't really have any ineffective parts in my opinion. I most definitely feel I was and still am apart of the targeted audience.From the components I listed above, you can definitely place the targeted audience as being male and from the ages 16-24.
I feel this really hits home for a lot of teenage males because this video is what most would consider a "perfect day", as it did for me once upon a time. So I believe the function of this video was to associate a good song with things that a huge chunk of the population would find appealing.
By using meta-discourse, I feel we can see this as more than just a feel good song accompanied with a funny and entertaining video. You notice that Nickelback isn't just connecting with their audience through song, but also through the use of visual images. By doing this in such a creative way, it proves to be a very effective tandem.