This week's episode is all about Forever 21, a deep dive into how one retailer change changed our habits, along with the entire business of making and selling clothing.
We’ll be talking about the following topics:
🌼The history of Forever 21: where it started, how it grew, and where it went wrong,
🌼The many ways that Forever 21 changed our relationship with clothing, including how much we were willing to pay and how long we expected a garment to last,
🌼How cultural and social trends of the 00s (including "high/low style") helped Forever 21 grow,
🌼The ways in which Forever 21 paved the way for ultra fast fashion brands like SHEIN…only to fall behind in the end.
This episode is a little nostalgic, but also a serious look at how Forever 21 delivered artificially low prices via all kinds of unethical behavior that had a negative impact on workers around the world.
In the episode I talked about how the prices at Forever 21 always seemed off to me, but then again, I didn't know much about the business of making clothing (until I began my career as a buyer). So let's talk about the real cost of making clothing. It's super relevant right now as we talk about tariffs. These slides might seem comprehensive to someone who hasn't worked in the industry, while those who have will say "AMANDA, BUT WHAT ABOUT_______" And yet, even with this more simplified view of all of the elements of a garment's price, you have to ask yourself, "how could a tank top be $1.90? A dress $19.90?" When you start asking yourself those questions, you get to the heart of the scamminess of the fast fashion model. And the success of all of these brands relies on all of us not understanding how clothing is made.
Our sense of price and value has been turned upside down. All we can do is remind ourselves of all of the elements involved in making the things we buy. Do the numbers add up and seem ethical? Go for it. But if they don't, ask yourself why.
This week's episode is all about Forever 21, a deep dive into how one retailer change changed our habits, along with the entire business of making and selling clothing.
We’ll be talking about the following topics:
🌼The history of Forever 21: where it started, how it grew, and where it went wrong,
🌼The many ways that Forever 21 changed our relationship with clothing, including how much we were willing to pay and how long we expected a garment to last,
🌼How cultural and social trends of the 00s (including "high/low style") helped Forever 21 grow,
🌼The ways in which Forever 21 paved the way for ultra fast fashion brands like SHEIN…only to fall behind in the end.
This episode is a little nostalgic, but also a serious look at how Forever 21 delivered artificially low prices via all kinds of unethical behavior that had a negative impact on workers around the world.
In the episode I talked about how the prices at Forever 21 always seemed off to me, but then again, I didn't know much about the business of making clothing (until I began my career as a buyer). So let's talk about the real cost of making clothing. It's super relevant right now as we talk about tariffs. These slides might seem comprehensive to someone who hasn't worked in the industry, while those who have will say "AMANDA, BUT WHAT ABOUT_______" And yet, even with this more simplified view of all of the elements of a garment's price, you have to ask yourself, "how could a tank top be $1.90? A dress $19.90?" When you start asking yourself those questions, you get to the heart of the scamminess of the fast fashion model. And the success of all of these brands relies on all of us not understanding how clothing is made.
Our sense of price and value has been turned upside down. All we can do is remind ourselves of all of the elements involved in making the things we buy. Do the numbers add up and seem ethical? Go for it. But if they don't, ask yourself why.
And also: if you haven't checked it out yet, watch my video from Sunday about why tariffs won't fix fast fashion. There's lots of information there about how clothing is made.