Oscar Romero's Update: AdExchanger | Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying the groundwork for Outbrain to position itself as a leader in the still-nascent programmatic native ecosystem. Outbrain bought the DSP because it expects native advertising to become larger than display advertising in... Continue reading » The post Outbrain Acquires Native DSP Zemanta appeared first on AdExchanger.
kbs+ Ventures Portfolio Company AdsNative Partners With Zemanta to Expand Programmatic Native Advertising Exchange
AdsNative, a programmatic native advertising platform for premium publishers and advertisers, is pleased to announce their new partnership with Zemanta, a content DSP that allows marketers to programmatically buy native ads
Today AdsNative, the ad-serving platform that allows publishers to monetize their websites/applications through visually integrated ads that blend with their content, is pleased to announce their new partnership with Zemanta, a content DSP that allows marketers to programmatically buy native content ads.
The partnership enables Zemanta to programmatically access over 2 billion native ad impressions per month across the 1,000+ sites on the AdsNative Exchange. Using the OpenRTB 2.3 specs made it easy to complete the integration and be up and running at scale within a couple of weeks.
“Zemanta is an ideal partner, given how their team is building a DSP focused on native formats,” stated AdsNative CEO Satish Polisetti. “The AdsNative platform, being a pure-play native SSP, enables our companies to align and grow each other's businesses. Both AdsNative and Zemanta will work closely together to keep building and improving our product offerings."
"We're pleased to be working with AdsNative to create a 'bannerless web,'" said Zemanta CEO Todd Sawicki. "We think this is the right thing for consumers, publishers and advertisers. AdsNative's SSP and Zemanta's Promoted Content DSP are great complements that help publishers and advertisers take advantage of native and content advertising."
