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everyone is screaming about AI, but nobody is talking about the plumbing. specifically, the liquid plumbing. air cooling is dead (RIP). if you are running anything hotter than a toaster, you need to read this breakdown on liquid cooling retrofits. it’s nerdy, it’s technical, and it has pictures of cool pipes.

[techitct]

Client: "I need a server that can run a 70B parameter model, fit in my closet, and be silent."  Me: "Okay, and I want a dragon."  Client: "..."  Me: "..."  Client: "So is that a no?"

(we ended up building them a liquid-cooled workstation. it purrs like a kitten. no dragon though.)

[techitct]

My brain at 3 AM: did i enable the redundant power supply on rack 4?  Me: yes. i checked it three times.  My brain: but did you check it a fourth time?  Me: puts on shoes and drives to the data center

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 "It works on my machine." — Unknown Author, moments before disaster

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home 2 - ITCT…

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so, we realized that nobody actually knows how to calculate the power draw for an H100 cluster without melting their PDU. we made a thing. it’s a calculator. it’s free. it might save your building from catching fire. you’re welcome.

[techitct]

the cloud

We talk about "the cloud" like it's some ethereal place in the sky. it's not. it's a deafeningly loud room in a desert, filled with thousands of spinning fans, flashing green lights, and cables organized by someone who probably needs a nap. we aren't building code. we are building heat. and honestly? there is something poetically beautiful about taming that chaos.

[techitct]

Heavy metal. 100kg of pure compute.

[techitct]

 "The scientists of today think deeply instead of clearly. One must be sane to think clearly, but one can think deeply and be quite insane." — Nikola Tesla

[techitct]

Silicon dreams & neon realities.

[techitct]

There is a specific type of heartbreak when you unbox a $300,000 server and realize you ordered the wrong rail kit. it’s not anger. it’s not sadness. it’s just a void. a cold, dark void where your deployment schedule used to be. anyway, drink your water and check your BOMs.

[techitct]

🔥 controversial take 🔥 "buying the most expensive GPU without defining your workload first is like buying a Ferrari for your 2km daily commute" 🏎️ ━━━━━━━━━━━━━━━━━━ you probably don't need A100 👑 you probably need someone who asks: "what are you actually building?" ━━━━━━━━━━━━━━━━━━ ITCT Dubai 🇦🇪 we'll talk you OUT of overspending [phone] weird flex but okay 💪 ━━━━━━━━━━━━━━━━━━

[techitct]

💬 actual conversation from yesterday:

**Customer:** I need the FASTEST GPU you have 🏃‍♂️ **Me:** okay what's your workload? **Customer:** ...workload? **Me:** yeah like... what are you computing? **Customer:** I need it to be FAST **Me:** fast at doing what exactly? 😅 **Customer:** EVERYTHING **Me:** sir that's not how physics works **Customer:** the guy at [competitor] said H100 is fastest **Me:** fastest at WHAT though **Customer:** ...training? **Me:** training what models? **Customer:** the AI ones **Me:** *internal screaming* 😵‍💫 **Me:** okay let's start over. what do you actually DO? **Customer:** we do customer inference. real-time. maybe 20 users **Me:** so you need A30 with MIG, not H100 **Customer:** but H100 costs more so it must be better **Me:** A30 does your job perfectly for $6,530. H100 is overkill at $40K **Customer:** why would I buy the cheaper one? **Me:** because you're not buying a trophy, you're buying infrastructure **Customer:** ...can I get it in gold? **Me:** it IS silver colored **Customer:** sold! 💳 **Me:** THAT'S NOT— you know what, fine ━━━━━━━━━━━━━━━━━━ moral: sometimes people just want the shiny thing ✨ and honestly? valid. but if you want the RIGHT thing: 📞 [phone] we'll probably talk you out of spending money (weird business model but it works) 🤷‍♂️

[techitct]

✨ 3:27am datacenter thoughts ✨

there's something weirdly peaceful about a datacenter at 3am 🌙 the servers hum like white noise green LEDs blink like distant stars 💚 and somewhere in rack 7, an A100 is training a model that might save someone's life tomorrow 40GB of memory holding dreams 1,555 GB/s of bandwidth carrying hope at lightspeed we sell NVIDIA GPUs but what we're really selling is this feeling: 😮‍💨 "it finally works" 💡 "we can ship this" 🧠 " the model converged" silicon is cool and all but peace of mind at 3am? that's the real product ✨ ━━━━━━━━━━━━━━━━━━ 🔌 ITCT Dubai A100 A30 L40S in stock [phone] | itctshop.com because your breakthrough shouldn't wait for shipping 📦 ━━━━━━━━━━━━━━━━━━