Technology+Creativity +Advertising

Inspiration from the world of digital brand building.

[technologycreativityadvertising]

Equinox ad campaign

[technologycreativityadvertising]

(via https://www.youtube.com/watch?v=54OY3u76UJM)

[technologycreativityadvertising]

(via https://www.youtube.com/watch?v=fNdS81egBAw)

--> La véritable DRH de Michel et Augustin  a fait sa mission de recrutement, à la recherche de candidats ayant le "power", dans un wagon de métro. En l'espace d'une semaine, cette pièce de bravoure a engendré 300 candidatures, 700 RT, 3273 partages sur Facebook et 200 000 vues. La marque envisage de continuer ce genre de mission commando, qui véhicule à la fois l'offre d'emploi et l'image du groupe, dans d'autres lieux, comme les amphis de facultés...

[technologycreativityadvertising]

(via https://www.youtube.com/watch?v=pU7za8viorE)

[technologycreativityadvertising]

Chuck Porter, chairman of Crispin Porter + Bogusky, was clearly a bit freaked out by the honor of being inducted into the Hall of Fame. But rather than talk about himself, he reflected on the best ads that his agency and the industry has produced. "People—they care about being informed, being entertained, being engaged, and mostly I think they care about being inspired," Porter said. "If you remember those things from the start when you do what we do, you can do magic."

http://www.adweek.com/news/advertising-branding/5-best-moments-years-aaf-hall-fame-dinner-164187

[patrickheneghan]

A new ad from Wieden + Kennedy London continues the butter brand’s tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps about cutting loose, while a sizzling jazz soundtrack crescendoes and a series of home cooks work themselves up into spiritual frenzy, dancing while they fly.

Print ads: http://www.adweek.com/news/advertising-branding/ad-day-cooks-cut-loose-lurpaks-sizzling-new-food-porn-164192

(via https://www.youtube.com/watch?v=dBE7GuGQLGo)

[technologycreativityadvertising]

The machine, consisting of an EEG headset and a massive two-meter globe, would pre-program the ideal flight path to user’s desired location from the point on the exact opposite side of the world. The individual would then have 45 seconds to guide the on-screen plane along the flight-plan, with lapses in focus causing it to veer off-course. If the plane was able to reach the destination in time, that zen master was then offered free tickets to that same location.

(via https://www.youtube.com/watch?v=BoFbHTrZ1O0)

[technologycreativityadvertising]

[technologycreativityadvertising]

Innovation Film | Gillette Rebuilt With Avengers-Inspired Technology

[technologycreativityadvertising]

G's Baseball Party

[patrickheneghan]

[technologycreativityadvertising]

Ricky Gervais for Netflix & Optus.

[technologycreativityadvertising]

Tinder Plus

[technologycreativityadvertising]

Digital eye tracking technology is used to striking effect in "Fight for Attention," a new interactive online experience from Skoda which goes live February 12. The concept is simple: you spend 90 seconds watching two films played simultaneously, split screen, then Skoda tracks your eye movement, analyzes it then presents back to you which film you paid more attention to—in real-time.

http://www.fastcocreate.com/3042343/skoda-tracks-your-interest-in-its-ad-with-a-digital-eye-tracking-first

[technologycreativityadvertising]

The concept is simple: you spend 90 seconds watching two films played simultaneously, split screen, then Skoda tracks your eye movement, analyzes it then presents back to you which film you paid more attention to—in real-time.

http://www.fastcocreate.com/3042343/skoda-tracks-your-interest-in-its-ad-with-a-digital-eye-tracking-first

[whatshappeningdigitas-blog]

Brands Continue to Find Ways to Utilize Tinder

With Snapchat firmly in the business of advertising and media publishing, brands are shifting their attention to Tinder for off-key guerrilla campaigns. Although Tinder has been quick to shut down blatant campaigns in the past, it hasn’t...

[whatshappeningdigitas-blog]

GE Launches Owned Editortial Content Site

GE, an early adopter of content marketing, has taken it a step further by fully creating and publishing original editorial content. Their blog called “Pressing” is quietly but clearly sponsored by GE. Partnerships from top news content creators like...