So was taylor really cancelled in 2016 or was it more that she wasn't as popular as she was/would like to be?
oh she was absolutely canceled. buckle up because I have a lot of thoughts on this djsjsj.
if you were around in the fandom at all, you knew. things were BAD. that level of hate towards a celebrity is honestly rare these days. i would say the only thing that comes close in recent memory is like… idk, it’s actually hard to think of any because it was a combination of a few factors. it’s not that the general public decided to quietly boycott her and stop consuming her music. it’s that there were viral tweets hating on her pretty much every week. if she did anything in 2016-18, it was met with an absolutely asinine amount of criticism. twitter had a field day with things as innocent as her september cover and her post about having a good year in 2017. a lot of celebrities decided to distance themselves and take kanye’s side. there were numerous articles written about how she was finally going down and should apologize for being problematic. people were famously convinced the tour would flop and absolutely celebrated it. people literally told her she was dead. it’s genuinely difficult to explain the scope of this hate train to people who weren’t around at the time, especially because the news cycle is very different now. people get over news stories a lot quicker than they used to.
now, the main argument people use to prove that she wasn’t canceled is the first-week sales of reputation, which is sort of funny to me because all the coverage in 2017 focused on how its performance was lackluster compared to 1989. of course it still sold well compared to other artists’ albums in the first week, because there was still hype around her comeback, and most importantly, she has a huge fan base. none of the singles had longevity except delicate, which fans genuinely worked their asses off to campaign for. the radio did not play her singles like it used to, though this is due to other factors as well. sure, rep was not actually a flop, but it was nowhere near how TS6, the follow-up to one of the biggest pop eras of the decade, could’ve performed without the cancellation. it also got the worst reviews of her career, most of which generally didn’t focus on the music or the lyricism and were just mad at her as a person. yes, this sounds dramatic, considering the fact that it still got a lot of glowing reviews. the media made sure to focus on a lot of the negative stuff, although they were surprised that critics generally seemed to like it.
what’s funny is that, when she spoke about the kanye controversy in interviews in 2019, no one told her she wasn’t ‘really’ canceled, because a lot of people still hated her. they just told her to get over it. the level of hate was nowhere near pre-rep tour levels anymore, but she was still one of the most criticized celebrities, and it was widely believed that her peak had passed (people love to write revisionist history about the lover album and its performance that does not actually reflect the numbers, but that’s another story). now that more time has passed, and she’s even higher than she was pre-2016, people want to convince her that she’s actually wrong.
it’s almost insane to me to chalk up that level of hate to anything other than a cancellation. seeing articles like ‘was taylor swift REALLY canceled?’ and essays on why that’s just in her head will infuriate ANYONE who was online and didn’t hate her. none of the articles I linked here really convey the scope of that hate. taylor really played the long game and came out the other side of it, but she WAS canceled.
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