Longtime readers may be aware of how much I relish an excuse to bully a company, so I'm sharing the wealth;
Clothing company Patagonia is currently sueing drag queen Pattie Gonia for "irreparable” harm to their brand.
To be clear; Pattie named herself after the region in South America.
So Pattie is asking people to politely ask Patagonia to drop the lawsuit.
I'm extending the invitation to all of you, because sueing a drag queen for 'infringement' in the current political cultural landscape is vile. Especially a drag queen who has raised millions of dollars for non-profits, uses her platform to raise awareness for climate activism, and fully aligns with Patagonia's apparent climate-conscious mission statement.
They're claiming they're sueing for $1. They're actually asking her to stop using her name, and pay over $1 million in legal fees. They're straight up harassing her.
In contrast, drag queen Jan Sport has a Jansport bag line. It's that easy to just... work with a queen.
Anyway. Be respectful(ish), but feel free to be annoying on Patagnoia's socials, asking them to 'DROP THE LAWSUIT'
I think they have a twitter and tiktok too!
This is being discussed heavily on Bluesky, such as here.
Patagonia is suing specifically for trademark infringement, and they're suing for the sum of $1. If they don't sue, then that means they could lose the trademark. They aren't trying to "silence" them or prevent them from using the name, they're specifically protecting their company trademark. They'd have to sue *anyone* who was using such an obvious knockoff of their logo; in this case it happens to be a drag queen.
"that means they could lose their trademark" boo fucking hoo
la patagonia es una region de Sudamérica que una empresa yanqui no tiene ningún derecho de usar. que se consigan su propio nombre y dejen de llorar
"Patagonia Inc. is an Usian outdoor clothing company marketed as sustainable. The company was founded by Yvon Chouinard in 1973 and is headquartered in Ventura, California. Its logo is the silhouette of Mount Fitz Roy, located on the still-undelimited border between Argentina and Chile; on the Argentine side lies the town of El Chaltén."
Interesting how people suddenly care deeply about trademark protection when Patagonia Inc. itself built a billion-dollar brand around the name of a South American region and the silhouette of an Argentine-Chilean mountain.
