We recently learned in our media class about the four indicators that reveal a country's use of propaganda to justify its actions/build a national and international consensus over its stance. This is exactly what Israel is doing now. Please read this to learn more about the Israeli propaganda (with sources) :
i. Establishing a distinct "us" versus "them"/"the others" divide: The Israeli media has been actively engaged in crafting a narrative that portrays Palestinians as sub-humans and animals, that deserve to be killed, butchered, and deprived of essential resources such as water, electricity and fuel. This dehumanizing narrative serves to rationalize the grave atrocities committed against Palestinians, reducing them to mere statistics, rather than acknowledging them as fellow human beings who have the right to be protected as well.
A recent example of this dehumanization (that encompasses children as well) is Israel's Prime Minister's words in a now-deleted tweet, on Oct 16, stating: "This is a struggle between the children of light and the children of darkness, between humanity and the law of the jungle."
This is also a common practice in Western media as a whole. In the context of conflict, the choice of words plays a significant role: Israelis are often described as "killed," and Palestinians are referred to as having "died" (example of BBC). The distinction can be seen as a way to omit Israeli responsibility, portraying the deaths of nearly 10,000 Palestinians as a result of circumstances beyond its control, rather than the outcome of deliberate and targeted actions.
ii. Use of emotion instead of logic: a stark example would be the whole international outrage that was first sparked due to the false claim that Hamas had beheaded 40 babies. This fake news was confidently shared by U.S. President Joe Biden, who later admitted that he had never actually seen any pictures of such events, neither did anyone in the IDF because there was never any instance of 40 beheaded babies (source) (also trust me if Israel did have any pictures of killed children they would not hesitate to share it)
CNN journalist who first shared this fake news has later apologized for being "misled." (which isn't the case that was a conscious choice of the news agency but that's another conversation)
Israel knew what it was doing by sharing this particular false information, they knew that the simple imagery of such a horrifying notion, even without concrete proof, would be a strategic tool to garner international support through emotional manipulation.
They are still trying to use emotion when it comes to children particularly to sway the public opinion : Israeli government spokesman has shared images of "fallen teeth of burnt children." This post has been debunked by dentists, pointing out many contradictions in the pics that conclude that these are props and not the teeth of actual children found in rubbles. (source)
(Meanwhile, there are factual documented videos and pictures of dead Palestinian kids and babies, decapitated, injured beyond belief, tangible proof of the war crimes Israel commits and yet the public outrage isn't the same, because Israel has already established that Palestinians are lesser people)
iii. Attempting to Influence Both Elites and Ordinary Citizens: In addition to their efforts to secure international support from world leaders, Israel has employed a multifaceted approach by spreading advertisements that regular civilians view. These ads serve to rationalize their actions, and they are strategically placed ahead of unrelated programming, including children's shows or games.
This tactic aims to integrate their ideology into various aspects of our lives, in order to promote their agenda and inundate us with recurrent pro-Israel messages. This strategy capitalizes on the psychological principle that the mind tends to retain information it encounters most frequently. (a more detailed video explanation)
iv. media manipulation tactics : For example, the night before Israel bombed the Baptist hospital in Gaza killing more than 1000 people, BBC published an article with the headline "Does Hamas build tunnels under schools and hospitals?" giving way to a "justification" for the heinous, war crime act that is bombing a hospital, under the guise of targeting Hamas hidden bases.
The use of the Israel-Gaza war as a headline for the news leads us to believe that this is a war with two equal (or slightly disproportionate) parties who are both able to defend themselves. Whereas this is a genocide led by Israel (a powerful military with international backing by the world's most powerful nations- U.S, U.K, France, Germany.. to cite a few) and CIVILIANS. Because those are the people that Israel is targeting, by bombing hospitals, schools, mosques, churches, refugee camps.
It is a genocide, an ethnical cleansing, an attempt to eradicate entire families, then to relocate the survivors out of Gaza, making it impossible for them to reclaim their land, and resulting in a total takeover of Palestine by Israel.
Another manipulation example (because there are so many) is the first and most prominent question that many Western journalists ask their guests: "Do you condemn the attacks of Hamas on Oct 7?"
This question completely disregards the root of this entire conflict, which is the 75-year ongoing colonization of Palestine. By omitting all the previous crimes against Palestinians that led to the attack (the killings, the wrongful imprisonments, the torture, the stealing of land…) these 'journalists' actively manipulate the public opinion, portraying the Hamas attack as unprovoked, when you cannot possibly expect a colonization to have 0 resistance.
And an honorable mention to the zionists who are trying to morph the anti-Israel stance into an anti-Jew one. This isn't about religion, I've said this once and I will say it again, Jews around the world are condemning the actions of their government. Just recently, Jews were arrested in NYC for standing against Israel. (source)
This is a humanitarian cause. We're humans, this is the one denominator factor that unites all. We read about previous genocides in history. We wondered how people could support the killings of innocent people, men and women, and children and babies. It is happening right now again, and media propaganda plays a significant role in shaping public perceptions.
I couldn't include everything here but please, I urge you to use your critical thinking. Don't believe everything the media tells you, and this is coming from a graduated journalist. We learn about propaganda and how to counter it, which also means we learn about how to manufacture it.
So don't be gullible, boycott the companies who support Israel (mainly Starbucks, McDonald's, and Disney), and urge your governments to support the ceasefire. We have a voice and we should use it, even if we're uncomfortable, even if we're scared. Do it. By staying silent you become complicit in genocide.
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