The Danny D

[thedannyd]

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

[thedannyd]

The Thinking Cap

Logos and symbols are seen throughout our daily lives and often as branding present on clothing. Although this type of branding is common, it's more interesting to see nontraditional approaches. Through nontraditional, brands are able to get unique, noteworthy exposure.

At The University of Florida, as well as at many other univiersities, it's customary for graduates to design a cap to their personal desire. In the past I've seen everything from biohazard symbols to "thank you Mom & Dad" sayings.

Today I decided to decorate my cap with the logo of "The Danny D" website and display a "Hire Me" phrase. If you're seeing this post, chances are you decided to answer the CTA of this nontraditional approach. Through doing so, you wanted to discover who I really am and what my brand is about. Browse around the site and you'll find the answer.

I would also like to congratulate all graduating seniors across the country. Good luck in your future endeavors, and don't forget to use your thinking cap.

[thedannyd]

"I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes..."

Philip Dusenberry

[thedannyd]

How Social is your Social Media?

It's always interesting to see how brands interact with consumers via Social Media.  The question comes into play about how often brands should post.  Thanks to a study done by Visibli, we may have a better understanding.

According to the study, 50% of Facebook likes occur within 1 hour 20 minutes of being published.  Also, 95% of likes occur within 22 hours of posting.  Based on the study, Facebook posts are more resilient than Twitter posts.

Rather than aimlessly posting on Fan pages and Twitter accounts, brands need to start understanding the importance of these posts and the dynamics behind how the posts are seen.

Read more here: http://visibli.com/reports/fbstudy

[thedannyd]

Since I'm interested in product placements, I'm pretty excited to see this movie. It's sure to shed some light on the advertising/marketing industry.  

*Click the title of the post above to read the Brandweek interview with Morgan Spurlock.

[thedannyd]

New Era captured this nicely; I love baseball season!

[thedannyd]

"It is easier to tone down a wild idea than to think up a new one."

Alex Osborne